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Julie Johnson-Busbin - Western Carolina University. Cullowhee, NC, US

Julie Johnson-Busbin

Professor | Western Carolina University


Julie Johnson-Busbin began her career in business-to-business selling as an account consultant with AT&T.





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Dr. Johnson began her career in business-to-business selling as an Account Consultant with AT&T. She spent 7 years in sales before entering the Ph.D. program at Georgia State University.

Industry Expertise (3)



Business Services

Areas of Expertise (5)


Buyer Seller Relationships



Customer Retention

Accomplishments (3)

Faculty Member of the Year Award (professional)

2019 Student Government Association

Board of Governor's Award for Teaching Excellence (professional)

2017 North Carolina Board of Governors

Creative and Innovative Teaching Award (professional)

2016 College of Business

Education (3)

Georgia State University: Ph.D., Marketing 1996

Southeastern Louisiana University: B.S.B.A., Marketing 1986

Georgia Institute of Technology: M.S., Marketing 1980

Affiliations (1)

  • American Marketing Association Sales Special Interest Group

Languages (1)

  • English

Media Appearances (1)

Haywood Pathways Center, WCU recognized for partnership achievements

The Mountaineer  online


But it was a Western Carolina University connection that helped cement the partnership’s beginnings. WCU Professors James and Julie-Johnson Busbin, are members of New Covenant Church, one of the key players in forming Haywood Pathways Center.

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Articles (5)

The Increasing Value Of Intellectual Capital (IC) and the Increasing Competitive Risk Exposure To IC Expropriation

Journal of Competitiveness Studies

2020 Intellectual capital (IC) has come to comprise the bulk of most firms’ market value. Unlike physical assets, knowledge and intellectual property are difficult to measure and hard to protect from expropriation and imitation.

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The 'fury': The case of an activist woman of Lyon in 1792-1793

Lilith: A Feminist History Journal

2019 Francoise Perris chose to raise her voice in the summer of 1793 to draw attention to the plight of the Jacobins in the city of Lyon during a troubled phase of the French Revolution. By doing so she exposed herself to condemnation in her neighbourhood and was branded a 'fury'.

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Unpacking the Account Executive Performance, its Antecedents, and Relational Outcomes: An Abstract

Academy of Marketing Science Annual Conference

2018 Performance has been investigated according to the view of the salesperson (Sharma 2006; Sengupta et al. 2000; Boles et al. 2000), the sales manager (Tzempelikos and Gounaris 2015; Workman Jr. et al. 2003; Piercy et al. 1998), the direct supervisor (Patterson et al. 2014), the customer-seller dyad (Palmatier et al. 2008), and the sales manager-salesperson dyad (Ogilvie et al. 2017; Paparoidamis and Guenzi 2009).

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Salesperson Performance and Commitment and Buyer Relational Behaviors as Antecedents of Buyer’s Desire for Business Relationship with Suppliers: An Abstract

Academy of Marketing Science Annual Conference

2017 Many account executives (AE) are responsible for expanding a buyer’s scope of business with suppliers and building relationships between the two parties to leverage mutual benefits. The AE plays a central role in developing relationships and is the focus of substantial investment by firms.

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Geographic Scope Effects on Buyer Satisfaction and Defection

GSTF Journal on Business Review (GBR)

2017 As organizations move away from their domestic borders and into international environments, selling firms should understand the role geographic scope plays for the buying organization in determining whether buyers want to continue purchasing a product or service. This study addresses differences in geographic scope of buying firms as they relate to satisfaction and intention to remain in the relationship.

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