Julie Pirsch, PhD

Julie Pirsch, PhD, is Associate Dean of Teaching & Learning, Associate Faculty Director of the Center for Marketing and Consumer Insights and Teaching Professor of Marketing & Business Law at Villanova School of Business (VSB). Her position as Associate Dean of Teaching and Learning makes her an ideal media source on experiential teaching and learning initiatives and best practices related to the student experience across undergraduate, graduate and executive programs. She is also an expert on product marketing and new product development.

Pirsch also serves as Faculty Director of the Summer Business Institute at Villanova School of Business, a full-time, 16-credit program for non-business majors focused on finance, economics, accounting, marketing, management, and corporate responsibility.