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Julie Pirsch, PhD - Villanova University. Villanova , PA, US

Julie Pirsch, PhD

Senior Associate Dean for Teaching and Programs; Associate Faculty Director, Center for Marketing & Consumer Insights; Teaching Professor, Marketing & Business Law | Villanova School of Business | Villanova University


Julie Pirsch, PhD, is an expert in product marketing, new product development, and innovating teaching and learning.





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Areas of Expertise (6)


Product Marketing

Career Preparation


Experiential Teaching Methods

New Product Development


Julie Pirsch, PhD, is Associate Dean of Teaching & Learning, Associate Faculty Director of the Center for Marketing and Consumer Insights and Teaching Professor of Marketing & Business Law at Villanova School of Business (VSB). Her position as Associate Dean of Teaching and Learning makes her an ideal media source on experiential teaching and learning initiatives and best practices related to the student experience across undergraduate, graduate and executive programs. She is also an expert on product marketing and new product development.

Pirsch also serves as Faculty Director of the Summer Business Institute at Villanova School of Business, a full-time, 16-credit program for non-business majors focused on finance, economics, accounting, marketing, management, and corporate responsibility.

Education (3)

Temple University Fox School of Business: PhD

Duke University Fuqua School of Business: MBA

University of Michigan: BA

Select Accomplishments (6)

2017 Lindback Award for Teaching Excellence, Winner

The Christian R. and Mary F. Lindback Foundation

2014 Thomas J. Carmody, Jr. Award

Villanova University School of Business

2012 Gerald Dougherty Teaching Excellence Award

Villanova University

2007 Emerald Literati Highly Commended Award

Journal of Consumer Marketing

2006 Development of Teaching Innovation Award

Villanova University

2006 Research Excellence Award

Center for Responsible Leadership and Governance

Affiliations (2)

  • ‘market u’, Marketing Student Engagement Initiative - Developer, Team Leader and Coordinator
  • Course Coordinator, Competitive Effectiveness

Select Academic Articles (6)

The BOP consumer's ethical evaluation of target marketing

Journal of Global Scholars of Marketing Science

Shruti Gupta, Julie Pirsch


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Consumer evaluation of target marketing to the bottom of the pyramid

Journal of International Consumer Marketing

Shruti Gupta, Julie Pirsch


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“Lose 30 lbs in 30 days” Assigning responsibility for deceptive advertising of weight-loss products

Journal of Social Marketing

Julie Pirsch, Stacy Landreth Grau, Michael Jay Polonsky


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An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor

Journal of Global Marketing

Shruti Gupta, Julie Pirsch and Tulay Girard


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The influence of a retailer's corporate social responsibility program on re-conceptualizing store image

Journal of Retailing and Consumer Services

Shruti Gupta, Julie Pirsch


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Cause-related marketing: An exploratory study of campaign donation structures issues

Journal of Nonprofit & Public Sector Marketing

Stacy Landreth Grau, Judith A. Garretson, & Julie Pirsch


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