Julie Pirsch, PhD
Senior Associate Dean for Teaching and Programs; Associate Faculty Director, Center for Marketing & Consumer Insights; Teaching Professor, Marketing & Business Law | Villanova School of Business | Villanova University
Villanova , PA, UNITED STATES
Julie Pirsch, PhD, is an expert in product marketing, new product development, and innovating teaching and learning.
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Areas of Expertise (6)
Business
Product Marketing
Career Preparation
Marketing
Experiential Teaching Methods
New Product Development
Biography
Julie Pirsch, PhD, is Associate Dean of Teaching & Learning, Associate Faculty Director of the Center for Marketing and Consumer Insights and Teaching Professor of Marketing & Business Law at Villanova School of Business (VSB). Her position as Associate Dean of Teaching and Learning makes her an ideal media source on experiential teaching and learning initiatives and best practices related to the student experience across undergraduate, graduate and executive programs. She is also an expert on product marketing and new product development.
Pirsch also serves as Faculty Director of the Summer Business Institute at Villanova School of Business, a full-time, 16-credit program for non-business majors focused on finance, economics, accounting, marketing, management, and corporate responsibility.
Education (3)
Temple University Fox School of Business: PhD
Duke University Fuqua School of Business: MBA
University of Michigan: BA
Select Accomplishments (6)
2017 Lindback Award for Teaching Excellence, Winner
The Christian R. and Mary F. Lindback Foundation
2014 Thomas J. Carmody, Jr. Award
Villanova University School of Business
2012 Gerald Dougherty Teaching Excellence Award
Villanova University
2007 Emerald Literati Highly Commended Award
Journal of Consumer Marketing
2006 Development of Teaching Innovation Award
Villanova University
2006 Research Excellence Award
Center for Responsible Leadership and Governance
Links (1)
Affiliations (2)
- ‘market u’, Marketing Student Engagement Initiative - Developer, Team Leader and Coordinator
- Course Coordinator, Competitive Effectiveness
Select Academic Articles (6)
The BOP consumer's ethical evaluation of target marketing
Journal of Global Scholars of Marketing ScienceShruti Gupta, Julie Pirsch
2015
Consumer evaluation of target marketing to the bottom of the pyramid
Journal of International Consumer MarketingShruti Gupta, Julie Pirsch
2014
“Lose 30 lbs in 30 days” Assigning responsibility for deceptive advertising of weight-loss products
Journal of Social MarketingJulie Pirsch, Stacy Landreth Grau, Michael Jay Polonsky
2013
An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor
Journal of Global MarketingShruti Gupta, Julie Pirsch and Tulay Girard
2010
The influence of a retailer's corporate social responsibility program on re-conceptualizing store image
Journal of Retailing and Consumer ServicesShruti Gupta, Julie Pirsch
2008
Cause-related marketing: An exploratory study of campaign donation structures issues
Journal of Nonprofit & Public Sector MarketingStacy Landreth Grau, Judith A. Garretson, & Julie Pirsch
2007
Social