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Julie Ross - International Data Corporation (IDC). Toronto, ON, CA

Julie Ross Julie Ross

Director, Software and Cloud Services Trackers | International Data Corporation (IDC)

Toronto, ON, CANADA

Provides clients with competititve intelligence and strategic insight related to the Canadian software industry and competitor activities


As IDC Canada's Director, Software and Cloud Services Tracker, Julie Ross is responsible for coordinating the development and reconciliation of revenue estimates for the software and cloud services companies tracked by IDC's Worldwide and Canadian Software and Cloud Services Tracker teams. Her role is to ensure the consistency, completeness, and accuracy across IDC's various software and cloud services research products, which form the basis of the Worldwide Software Market Forecaster and various packaged and custom trackers published worldwide and regionally.

Prior to her current position, Julie led IDC Canada's Competitive Dynamics research practice and was the lead analyst for IDC Canada's ICT Executive research program. In her role, she developed and maintained a structured approach to monitoring and analyzing publicly available competitor information to help clients improve the strategic management process and secure competitive advantages. With more than 20 years at IDC Canada, Julie has developed extensive experience executing primary and secondary market competitive research across a variety of progressively management roles in enterprise solutions research areas and IDC Canada's Consulting practice. Julie was also IDC's principal analyst on various market dynamics affecting IT workforce management in Canada and was a popular public speaker on the implications of elearning on Canada's IT and business training industry.

Areas of Expertise (4)

Software competitive landscape Public Cloud services competitive landscape market sizing and forecasting of Canadian software market Cloud software





Julie Ross at MI/Marketing Council 2018 loading image Julie Presenting loading image Julie Ross Headshot loading image Julie Ross Headshot2 loading image



Associated IDC Services (4)

  • Semiannual Software Tracker
  • Semiannual Public Cloud Services Tracker
  • Semiannual Business Analytics Tracker
  • Canadian Software as a Service


Education (3)

Wilfrid Laurier University's School of Business and Economics: Bachelor of Business Administration (Honours), Economics

The London School of Economics: Economics

Queen's University's International Study Centre: Business

Languages (1)

  • English

Event Appearances (1)

Cloud and SaaS Trends in Canada: Insights into the Competitive Landscape

IDC Canada MI/Marketing Council 2018  Toronto


Reports (10)

Canadian Big Data and Analytics Software Forecast, 2018–2022 IDC Canada

Julie Ross, Warren Shiau, Vijay Kumar


This IDC study examines the Canadian Big Data and analytics software market in Canada in terms of software spending and market developments.

"The Canadian BDA software market reached $1,866.6 million in 2017 and is expected to grow at a five-year CAGR of 9.4%. BDA is one of the top software investment priorities for Canadian businesses for insight as well as automation purposes. BDA implementation is forming a foundation for future adoption of AI-related technologies," says Warren Shiau, vice president, Business Insights.

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Market Analysis Perspective: Canadian Public Cloud Services, 2018 IDC Canada

Jason Bremner, Julie Ross


This IDC Market Analysis Perspective (MAP) presents IDC's view of the Canadian public cloud services market, with insights into cloud adoption and buyer needs, a competitive assessment of the IaaS and PaaS markets, and five-year forecasts of public cloud services segmented by SaaS, PaaS, and IaaS, and provides high-level guidance to vendors in this space.

The public cloud services market continues to evolve and is no longer defined as simply private cloud and public cloud. Now, customers are moving to multicloud environments and recognizing the importance of managed cloud services. This IDC MAP puts these trends into context for technology suppliers to the Canadian market. It draws from the Worldwide Public Cloud Services Tracker, 2H17, IDC's Canadian IT and Business Advisory Panel, and other sources to provide a comprehensive view of the public cloud services market in Canada.

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2018 A Breakout Year for PaaS in Canada IDC Canada

Julie Ross, David Senf


This IDC Presentation outlines the basic challenges of digital transformation (DX) and where organizations are at in their platform-as-a-service (PaaS) planning to support it. Particularly in Canada, platform as a service is critical for digital transformation success. It is a primary way in which organizations can take full advantage of innovative technologies such as machine learning, blockchain, and IoT. On the one hand, it is great news that PaaS adoption is growing strongly in Canada to approach $500 million in 2018. But due to historical sluggishness in adoption, spend should be approaching $1 billion instead. Currently, there are just over 1 in 4 organizations using any sort of PaaS today. However, according to our cloud research, 2018 looks to be an explosive year for adoption with as much as 6 out of 10 organizations planning to take advantage of it.

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Canadian Public IT Cloud Services Forecast, 2017–2021 IDC Canada

David Senf, Julie Ross, Jason Bremner, Mira Perry

Sept 2017

This IDC study forecasts revenue for SaaS, PaaS, and IaaS delivered as public cloud offerings to Canadian businesses for the 2017–2021 period. Through a comprehensive view of cloud in Canada, it is possible to see how the components are coming together as the foundation of the 3rd Platform and as a critical underpinning of digital transformation.

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Canadian Data Access, Analysis, and Delivery Software Forecast, 2017–2021 IDC Canada

Mira Perry, Julie Ross

June 2017

This IDC study presents data for the Canadian data access, analysis, and delivery software market, including a five-year forecast for the 2017–2021 period. The study includes a breakdown of cloud versus on-premise revenue data as well as insights into the three functional markets that make up this space: EQRA, APA, and SIM. Market drivers and inhibitors specific to the Canadian market are addressed and vendor guidance is provided.

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The Canadian Cognitive Landscape, 2017 IDC Canada

Mira Perry, Julie Ross

June 2017

This IDC Presentation examines the Canadian cognitive landscape. Highlights include the Canadian innovation ecosystem and major vendor players in the market, business drivers of the market size, and future opportunity for Canadian revenue from cognitive technologies. In addition, the buyer behavior that is driving the projected market opportunity is examined, including cognitive perception shifts over time, purchase drivers and inhibitors, and realized business benefits.

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Canadian Public Cloud Forecast, 2016–2020 IDC Canada

Dec 2016

This IDC study provides IDC estimate of the current public cloud market and forecast that stretches to 2020.

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Canadian ICT Competitive Activity Update: 3Q16 IDC Canada

December 2016

This IDC update provides Canadian ICT executives with a review of notable corporate announcements, recent market entrants, new alliances, and new service offerings from the recent research period and discusses implications that may affect the Canadian ICT industry moving forward.

IDC compiles the Canadian ICT Competitive Activity Update from daily press releases, financial reports, publications, and professional insight.

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Canadian Business Analytics Software Market Shares, 2015: The Year of the Pivot IDC Canada

October 2016

This IDC study highlights the market size of the Canadian business analytics landscape and provides shares of the top vendors in the market for 2015.

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Canadian Big Data and Analytics Software and Services Forecast, 2016–2020 IDC Canada

October 2016

This IDC study provides a forecast of the big data and analytics (BDA) software and services markets for 2016–2020.

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