Jurgen Proschinger has some 20 years international experience in digital strategy and commercial innovation in technology, media & entertainment (TME). He has worked for independents and major studios, VCs and banks, telcos and service providers, B2C and B2B advertising agencies, consulting firms and government bodies in more than 15 countries worldwide. Areas of expertise include digital strategy & business development; deal structuring & negotiation; opportunity assessment & business case development; business planning und financial modeling; content evaluation & acquisition; consumer insight & business intelligence; social media & digital marketing.
In a period of massive change and uncertainty, Jurgen Proschinger understands that entertainment and technology are converging, and is fluent in the concepts and the language of both. At the forefront of developments in media content and related distribution channels, Jurgen has successfully crossed the bridge between technology-driven firms, equity investors, and rights holders on the one side and the entertainment world on the other, often facilitating between creative and business minds in a continued effort to improve strategy and performance. Jurgen genuinely believes it is not technology that makes business models successful… it’s the consumers who embrace them.
Industry Expertise (3)
Motion Pictures and Film
Areas of Expertise (3)
Steinbeis-Hochschule-Berlin: MBA and BBA, Media Management 2006
International MBA studies in cooperation with SDA Bocconi University, Milan, and NYU Stern School of Business, New York. Graduated among top of class.
Master Thesis: “Underlying Rights Management for Authors’ Literary Property Rights in the Information Age;”
Bachelor Thesis: “Sergei Eisenstein’s ¡Qué Viva México! – The Reconstruction of a Lost Masterpiece of Cinema.”
New York Film Academy: Filmmaker’s Diploma, Areas of study: directing and producing. 1997
Robert-Bosch-Gymnasium, Wendlingen: Fachhochschulreife, advanced technical college certificate (GCSE, English, Mathematics 1991
Wissenschaftliche Hochschule Lahr: Undergraduate Degree in Business Management and Marketing, Areas of study: marketing and economics. 1999
Axel Andersson Academy, Hamburg: Diploma in Advertising & Copywriting, Areas of study: advertising, public relations, and marketing. 1994
Thesis: “Concept for a Cross-Media National Marketing Campaign against Moonlighting in Germany.”
European Consortium for Audiovisual Training (ECAT) / Magica, Rome: European Master in Audiovisual Business Management, Areas of study: film, television, and new media management. 1998
Master Thesis: "Strategic Synergies between Virtual Media Development and Marketing."
Industrie- und Handelskammer, Stuttgart: Insurance Management (IHK), Areas of study: liability & accident insurance. 1993
Chamber of Commerce Certificate with Honors (Insurance Business).
- Guidepoint Global Advisors
- Evalueserve Circle of Experts
- Workshop Leader
- Corporate Training