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Justin Erdman - IDEABOOST. Toronto, ON, CA

Justin Erdman Justin Erdman

Digital Marketing & Business Development Consultant | Digital Marketing Consultant

Toronto, ON, CANADA

Justin Erdman is a mentor for IDEABOOST.

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Biography

Justin is currently Chief Operating Officer and Co-Founder of Party Smasher Inc, a startup multimedia content company, focusing on building and superserving niche music communities.

Recently, Justin served as Head of Canada for Deezer, the second-largest global streaming music service. In 18 months, he and his team grew Deezer’s Canadian subscriber base by a factor of five and executed partnerships with well over a dozen tier-one brands.

Justin began his career at MuchMusic.com in Toronto, managing general editorial as well as digital content for the MuchMusic Video Awards, Virgin Festival and the MuchMusic VJ Search TV series. While at Much, he participated in a live drum-off on national television, playing Megadeth’s "Holy Wars”.

More recently, he led the Interactive Production team and Emerging Technology for Canada’s largest record label Universal Music Canada. His team built dozens of ecommerce sites, social tools and mobile apps and he led digital marketing for (among others) Lady Gaga’s massive debut album The Fame as well as Protest The Hero’s #1 album Fortress.

He resides in Toronto with his wife Lisa, two Siberian cats named after Battlestar Galactica characters and a Sonos system constantly blasting heavy metal.

Industry Expertise (4)

Advertising/Marketing Media Production Internet Social Media

Areas of Expertise (7)

Music Technology Digital Marketing Planning and Execution Social Media Strategy and Tactics Content Marketing and Production Mobile and Social App Development Web Development Multi-Platform, Multi-Format Content Production

Accomplishments (2)

Top 140 Music Business Personalities To Follow On Twitter (professional)

2012-01-01

Awarded by Billboard Magazine.

Top 140 Music Business Personalities To Follow On Twitter (professional)

2011-01-01

Awarded by Billboard Magazine.

Education (1)

Ryerson University: B.A., Undergraduate Studies 2002

Affiliations (2)

  • MuchFACT : Jury Member
  • Toronto Music Advisory Council : Founding Member & Chair of Branding, Marketing and Tourism Subcommittee

Languages (2)

  • English
  • French

Media Appearances (3)

Solving the Mystery of Marketing to Millenials

TechVibes  online

2015-05-08

“We need to produce more content, and I think that’s why brands are moving into native advertising and not producing commercials,” says Justin Erdman, head of business development at Tunestars. “They’re producing actual value content in people’s feeds in nonintrusive ways.” At the same time, that content needs to spark the right kind of perception among the audience...

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Deezer for iOS and Android gain Chromecast support, higher audio quality

MobileSyrup  online

2014-06-25

The company has been working to improve its presence — and financial prospects — in Canada over the past year, and recently told us that the company is approaching a million users in Canada. The company’s Managing Director, Justin Erdman, also said that churn rates are very low once users subscribe to Deezer, a factor in ensuring low-term growth in an industry with extremely low profit margins...

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Deezer goes free for mobile users, adds Flow personalized radio

MobileSyrup  online

2014-04-10

“A majority of our listening is happening on mobile,” Justin Erdman, Managing Director of Deezer Canada, tells me. “We’ve had a growth factor of four since June 2013,” he says, hinting at the paid base in this country is approaching a million users...

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