Justin H. Gross 
Associate Professor of Political Science | University of Massachusetts Amherst
Amherst, MA, UNITED STATES
Justin Gross's research focuses on U.S. ideologies, political communication in mass and social media, public opinion, and public policy.
Expertise (6)
Framing Public Policy and the News
Public Opinion and American Politics
Identity and political beliefs
Political Communication and Social Media
U.S. Ideologies
American Political Ideologies
Biography
Justin Gross is a sought after expert on many areas related to public opinion and American politics, including political communication and social media. His current research is focusing to how media activists and politicians nvoke core values in order to frame arguments while at times contesting the very meanings and appropriate applications of these values. Skilled in front of the camera, he is a frequent guest on public television and in other multimedia.
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Education (5)
Carnegie Mellon University: Ph.D., Statistics and Public Policy
Carnegie Mellon University: M.Phil., Public Policy and Management
Carnegie Mellon University: M.S., Statistics
Salem State University: M.S., Mathematics
Brown University: A.B., Latin American Studies
Links (2)
Select Media Coverage (4)
An anti-Biden meme for the whole family: 'Let's Go Brandon' catches on with conservatives
NBC News tv
2021-11-03
Justin Gross, an associate professor of political science at the University of Massachusetts, explain why the meme has caught on. "It's a way to say the thing that people want to say and that people will actually say, but we can get grandma and the 11-year-old involved, because they're not saying a naughty word," he said, adding the ability to place "Let's Go Brandon" signs in places or businesses where the actual vulgarity would not be allowed has boosted its staying power too.
The State We're In: Ranked-Choice Voting, Press History
WGBY: Connecting Point tv
2020-07-30
UMass Amherst Professor Justin Gross, a supporter of the Mass. ranked-choice voting ballot question, explains what he believes are the benefits of ranked-choice voting. UMass Amherst Associate Professor of Journalism Joshua Braun details the history of the press in the United States and provides context about Twitter’s current policy of fact checking tweets.
Turning Out the Student Vote
WGBY: Connecting Point tv
2018-11-05
UMass Amherst Political Science professor Justin Gross joined Carried Saldo to discuss what’s being done to turn out the student vote for the midterm elections.
Celebrity Political Endorsements with Justin Gross
WGBY: Connecting Point tv
2018-11-19
Last week’s midterm elections captured the attention of high-profile celebrities like Oprah and Taylor Swift. Did celebrity political endorsements impact the high turnout rates or boost the campaigns of specific candidates? Host Carrie Saldo explores that and more with political consultant Ryan McCollum and UMass Amherst Political Science Professor Justin Gross.
Social Media