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Kapil Jain - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Kapil Jain Kapil Jain

Senior Lecturer, Department of Marketing | The University of Texas at Austin, McCombs School of Business




Areas of Expertise (7)

Marketing Management

New Product Design

Multi-Channel Marketing

Product Development

Marketing Research

Consumer Information Processing

Hybrid Products


Kapil Jain is the assistant chair and a senior lecturer in the marketing department and an expert in the areas of marketing research, new product design, and consumer information processing. He is also an academic liaison to the Center for Customer Insight and Marketing Solution at McCombs
Jain teaches marketing management, new product design and marketing, E-tailing and multi-channel retailing to all levels of McCombs students from BBA to MBA and Executive MBA. He has also developed custom courses in new product development and marketing for Dell, Motorola, Texas Instruments, Beijing Electric, LG Electronics, and Essilor.

As the founder of Marketing Intelligence, LLC, a Tucson-based firm engaged in marketing research and strategy consulting, Jain has consulted for numerous organizations including Long Realty, Arizona Department of Transportation, University of Arizona, City of Tucson, and the City of Phoenix.





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Education (4)

Columbia University: Ph.D., Marketing 1990

Columbia University: M.Phil, Marketing 1986

Bajaj Institute, Bombay University, India: M.M.S., Marketing 1982

I.I.T. Delhi, India: B.Tech., Mechanical Engineering 1978

Articles (2)

Satisfaction, Frustration, and Delight: A Framework for Understanding How Consumers Interact with Web Sites Internet Marketing Research: Theory and Practice (Chpt. 14)


This research project develops a framework for understanding how consumers interact with Web sites on the Internet. Our goal is to understand the interaction of individuals and Web sites from the perspective of the marketer, or third-party, who has created the site ...

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An Empirical Assessment of Multiple Operationalizations of Involvement. Advances in Consumer Research


Involvement is an important and much debated topic in consumer research. Building on recent studies, this paper makes an empirical comparison of the various scales in the literature. In so doing, the study brings further clarification and refinement to the involvement construct. A New Involvement Profile is distilled and offered for future research.

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