Karen Rice

Director, Strategic Accounts

  • San Francisco CA

Educational Marketing Expert

Contact

Constant Contact, Inc.

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Biography

Karen Rice is a marketing and partner success executive who inspires SMBs, NPOs and entrepreneurs to maximize their online marketing and business efforts and helps them engage with their constituents more effectively.
Karen is a seasoned executive with expertise in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies developing and implementing successful marketing, event management and public relations campaigns.
Previously, Karen served as Constant Contact’s Director of Business Development for the Franchise, Dealer, Distributor and Corporate Program, and also as Constant Contact’s Regional Development Director in Northern California. As Regional Development Director, Karen led a team of local educators that provide free, live seminars and workshops to small businesses and nonprofits looking to learn about best practices in online marketing.
She is a seasoned and engaging presenter, having educated more than 15,000 small businesses in her tenure as Regional Development Director, and frequently presents on topics related to online marketing, including market trends, and how to be an effective marketer. A former small business owner herself, Karen understands both how easy it is for marketing activities to fall to the bottom of a to-do list and how important it is to make time for the things that work. Her practical approach to teaching online marketing best practices is highly prescriptive and designed with the busy entrepreneur in mind.


Industry Expertise

Public Relations and Communications
Hospitality
Business Services
Events Services
Social Media
Non-Profit/Charitable
Direct Marketing
Advertising/Marketing
Media - Online

Areas of Expertise

Marketing Strategy
Direct Marketing
Social Media Strategy
Email Marketing
Event Marketing
Event Management
Marketing Communications
Public Relations
Non-Profit Marketing Strategy
Field Management
Franchise Development
Franchise Marketing
Account Management

Accomplishments

Regional Development Director – Constant Contact

2011-05-02

Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.

Director, Strategic Accounts

2014-01-01

Karen Rice is the Director of Strategic Accounts at Constant Contact, where she works with partners like Microsoft, UPS, Liberty Tax, and Bloomnet to maximize their online marketing efforts and helps them engage with their constituents more effectively.
She has more than 20 years of experience in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies.

Education

Washington State University

BA

Business Administration

Affiliations

  • SCORE
  • ASBDC
  • Chambers of Commerce

Testimonials

Associate Director, Washoe County Bar Association

Social Media + Email Marketing + Success; Reno & So. Lake Tahoe November 2012

Dear Karen,

Thank you for such an informative seminar. I got many tips and appreciated the additional resources you mentioned throughout your presentation. You have a great speaking style and look forward to attending future seminars you present.

Gina

Owner, Catalytic Pure Air

Social Media + Email Marketing = Success, Reno/So Lake Tahoe - November 2012

Dear Karen:

Thanks for coming to Reno. Please come back every quarter.
As a idle subscriber to Constant Contact, your seminar lit a fire.
Keep the tips and success stories coming.

All the best,
Jim

Assistant Director

http://www.christmastree.org/dnn/default.aspx

National Christmas Tree Association

Karen –

I was getting ready to send you a thank-you note for your help with our recent Convention, but realized I didn’t have a mailing address on file for you. So I have attached it here – again, just want to reiterate how positive the feedback was for your presentations. Truly a highlight of the meeting, and we look forward to being able to provide further value to our members through Constant Contact’s special discount program.

Thanks for all your help!

Becky

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Event Appearances

Email Marketing: The Basics & Beyond

Growing Your Business: Technology Made Simple Workshop  Anderson, California

2012-05-31

Email Marketing: The Basics & Beyond

Growing Your Business: Technology Made Simple Workshop  Chico, California

2012-05-30

Supercharging Your Facebook Marketing

Contra Costa Association of Realtors Event Series  Walnut Creek, California

2012-05-16

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Sample Talks

Supercharging Your Facebook Marketing

Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.

Social Media Marketing Made Simple

It’s time! It’s here! “Social Media Marketing” is the new buzz word and absolutely critical for your business to understand and master. In this interactive workshop, we will review the essential strategies a business needs to employ and the best practices an organization should understand in order to successfully incorporate social media marketing into your marketing mix.

Effective Social Media and Email Marketing

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training