Karen Rice

Director, Strategic Accounts

  • San Francisco CA

Educational Marketing Expert

Contact

Constant Contact, Inc.

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Biography

Karen Rice is a marketing and partner success executive who inspires SMBs, NPOs and entrepreneurs to maximize their online marketing and business efforts and helps them engage with their constituents more effectively.
Karen is a seasoned executive with expertise in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies developing and implementing successful marketing, event management and public relations campaigns.
Previously, Karen served as Constant Contact’s Director of Business Development for the Franchise, Dealer, Distributor and Corporate Program, and also as Constant Contact’s Regional Development Director in Northern California. As Regional Development Director, Karen led a team of local educators that provide free, live seminars and workshops to small businesses and nonprofits looking to learn about best practices in online marketing.
She is a seasoned and engaging presenter, having educated more than 15,000 small businesses in her tenure as Regional Development Director, and frequently presents on topics related to online marketing, including market trends, and how to be an effective marketer. A former small business owner herself, Karen understands both how easy it is for marketing activities to fall to the bottom of a to-do list and how important it is to make time for the things that work. Her practical approach to teaching online marketing best practices is highly prescriptive and designed with the busy entrepreneur in mind.


Industry Expertise

Events Services
Social Media
Non-Profit/Charitable
Direct Marketing
Advertising/Marketing
Media - Online
Public Relations and Communications
Hospitality
Business Services

Areas of Expertise

Marketing Communications
Public Relations
Non-Profit Marketing Strategy
Field Management
Franchise Development
Franchise Marketing
Account Management
Marketing Strategy
Direct Marketing
Social Media Strategy
Email Marketing
Event Marketing
Event Management

Accomplishments

Director, Strategic Accounts

2014-01-01

Karen Rice is the Director of Strategic Accounts at Constant Contact, where she works with partners like Microsoft, UPS, Liberty Tax, and Bloomnet to maximize their online marketing efforts and helps them engage with their constituents more effectively.
She has more than 20 years of experience in marketing, PR, sales and education with a focus on partner and community relationship building. She honed these skills from working with nonprofit organizations, corporations and government agencies.

Regional Development Director – Constant Contact

2011-05-02

Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.

Education

Washington State University

BA

Business Administration

Affiliations

  • Chambers of Commerce
  • ASBDC
  • SCORE

Testimonials

Project Specialist_Information Technology

http://cedcal.com/

Center for Economic Development_SBDC

"Karen Rice is an intelligent person, with a very positive attitude. I have had the opportunity to work with Karen as a sponsor, partner, and speaker for a number of business technology events throughout the North State such as Redding, Chico, Marysville, and Anderson to name a few. Karen is an inspiration because she has such passion each time she speaks on online marketing. She receives glowing reviews at each event, and just having her on the agenda of speakers’ increases our turnouts at these business technology events. Karen is very responsive, and has a genuine desire to assist others. I highly recommend working and connecting with Karen Rice to speak on online marketing."

Assistant Director

http://www.christmastree.org/dnn/default.aspx

National Christmas Tree Association

Karen –

I was getting ready to send you a thank-you note for your help with our recent Convention, but realized I didn’t have a mailing address on file for you. So I have attached it here – again, just want to reiterate how positive the feedback was for your presentations. Truly a highlight of the meeting, and we look forward to being able to provide further value to our members through Constant Contact’s special discount program.

Thanks for all your help!

Becky

Owner, Catalytic Pure Air

Social Media + Email Marketing = Success, Reno/So Lake Tahoe - November 2012

Dear Karen:

Thanks for coming to Reno. Please come back every quarter.
As a idle subscriber to Constant Contact, your seminar lit a fire.
Keep the tips and success stories coming.

All the best,
Jim

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Event Appearances

Grow Your Business with Email and Social Media

Sacramento Business First Presented by the City of Sacramento  Sacramento, CA

2013-06-14

Boost Your Business Summit: Online Marketing & Finance Programs to Help you GROW your Business

Small Business Week 2013  West Sacramento, CA

2013-06-05

Get Down to Business: Finding Your Next Great Customer

Small Business Week 2013  San Ramon, CA

2013-06-12

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Sample Talks

The Power of Email Marketing

Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for businesses & non-profits. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.

Email Marketing: Best Strategies for Delivering Offers and Branding

Forget blanket blasts: today’s successful email marketing campaigns focus on targeted customer verticals to maximize the connectivity that improves open and click-through rates, not to mention lead generation and prospect conversion. Rediscover your audience and quickly determine how to make sure your message is getting delivered to the right address.

Effective Social Media and Email Marketing

Build the relationships that are the key to your business success with easy, inexpensive and highly effective email marketing! In this seminar, we will provide tips to increase your email deliverability and open rates, write good headlines and content, and perhaps most importantly, strategies for getting—and keeping—high quality prospects, customers and members.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training