Media
Publications:
Audio/Podcasts:
Biography
I’m a business designer; I work in all the intersecting parts of operations, marketing and strategy. I bring together 20+ years of business acumen and fluency which spans digital and social strategy, sales, marketing, communications, operations, management, training and education, business analysis, workflow and process design, and project management to help companies design and redesign their opportunities, both internally and externally.
What's most engaging to me is that which creates a dialogue. Collaboration is key. I intrinsically believe that when we all win, we all win. It impacts how I work, and how I live.
I’m an exceptional connector. I understand how connecting people and ideas creates opportunities, and my instincts are valued by my connections. It’s not about the size of my network; it’s about seeing the possibilities.
I am an educator. I have built online and offline courses and curricula before LMS' existed, and have taught for over 15 years, including social media marketing, sales skills, internet, data and voice technology and soft skills. Having always been an early adopter of technology means I'm on the leading edge of emerging platforms with a discerning eye on design and user experience.
I am a passionate, and knowledgeable public speaker, which stems from my years as an educator in ICT and the arts, and my desire to have impact on an audience and a community.
I’m an award-winning communicator. I craft messaging that is compelling, topical, impactful, and is engaging and authentic. I create events and experiences that are goal driven and have purpose.
I’m an intrapreneur. I bring an elephant hunting spirit to advising businesses, always answering the question: to what end? I view organizations holistically, designing processes and efficiencies, saving my organizations hundreds of thousands of dollars annually. I have an innate understanding of the importance of establishing best practices and how to measure their impact.
Industry Expertise (10)
Media - Online
Advertising/Marketing
Social Media
Internet
Information Technology and Services
Program Development
Women
Training and Development
Corporate Training
Education/Learning
Areas of Expertise (10)
Marketing Communications
Digital Media
Women in Technology
Process Design & Deployment
Operational Management
Sales Effectiveness
Community Management Learning and Development Strategies
Customer Engagement
Social Business
Program Management
Education (3)
Rotman School of Business: MBA for Managers, Business 2015
York University: Hons BA, Economics, Women's Studies 1996
Women's Executive Network: Wisdom II Protegée 2007
Affiliations (2)
- Women in Communications & Technology (WCT)
- YouInc. (Arlene Dickinson)
Links (3)
Media Appearances (2)
How Working on Multiple Screens Can Actually Help You Focus
WIRED Magazine print
2014-07-07
Profiled in print magazine and online July 2014 edition of WIRED Magazine article: How Working on Multiple Screens Can Actually Help You Focus
How I survived the dot-com bust and became a social media expert
Globe & Mail online
2013-08-26
A special to the Globe & Mail Careers section, on how I became the Manager, Digital Communications at MaRS Discovery District in Toronto.
Event Appearances (20)
Business Design
Jump on the Brand-Wagon: Leverage Social Media to Be a Thought Leader and Business Generator Canadian Bar Association/Ontario Bar Association
2015-04-15
What The F*&k Are You Doing?
FITC Women’s Make and Mix 2015 Mozilla Canada
2015-04-11
How To Be A Yes Woman Without Saying Yes To Everything
Boost your career and brand through the power of purposeful networking WCT Toronto @ MaRS Discovery District
2014-04-24
Digital Tools Workshop (panelist)
mesh marketing 2013 Toronto Reference Library
2013-11-07
Real-Time Marketing: Myths and Realities
Real-Time Marketing: Myths and Realities (Panel) Edelman Digital Toronto
2013-11-06
Is Canada Falling Behind in Innovation? (Curator & Moderator)
Social Media Week Toronto Toronto, Ontario
2013-09-27
Day of Disruption Demo Pit (Curator)
Social Media Week Toronto Toronto, Ontario
2013-09-27
Innovating for your small business
Tweetstock 8 Brantford, Ontario
2013-05-29
Women in Technology (panel)
Canada 3.0 Toronto, Ontario
2013-05-14
Women in STEM
PodCamp Toronto Toronto, Ontario
2013-02-24
Taking the Leap from Education to the Workforce (panelist)
Desire2Learn: Mobilize Waterloo, Ontario
2012-11-26
Keynote: Why Women Leaders Matter
Emerging Leaders London Graduation London, Ontario
2012-11-15
Social media panel
Internaional Women's Forum Stratford, Ontario
2012-06-14
Blind Eye Stratford
Ignite Waterloo Waterloo, Ontario
2012-04-10
SheSaid Panel
Tweetstock 7 Brantford, Ontario
2012-04-13
Social media doesn't have to be a four letter word
Ignite Parents Stratford, Ontario
2012-04-10
Curation Can be a Dangerous Thing
Intersections Waterloo, Ontario
2012-05-17
Blind Eye Stratford
Ignite Stratford Stratford, Ontario
2011-10-13
Social Media doesn't have to be a four letter word
Kiwanis Stratford, Ontario
2011-11-21
The Road to Social Media Idol
Small Business Community Network Kitchener, Ontario
2011-11-14
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
Social