It takes a combination of strategic, tactical, and engineering skills to create truly exceptional services, products, and marketing. I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I'm particularly excited about making sense of emerging technologies and creating seamless connections between the digital and physical worlds.
I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. I'm now based in Toronto, working as an independent user experience consultant, designer, speaker, and strategist.
My work has been awarded nationally and internationally. I've spoken and presented at large conferences as well as smaller design community events, including Slush 2012 in Helsinki, Finland, the UXLx conference in Lisbon, Portugal in 2010, and IxDA events in Toronto, Canada.
Industry Expertise (3)
Media - Online
Areas of Expertise (3)
User Experience Design
Startups and Design
Rastor/Tietomies: College Degree in Audiovisual Arts, Audiovisual arts (Multimedia and Web Design) 2002
College Degree in Audiovisual Arts (Multimedia and Web Design), including Web and multimedia production, visual design, programming, and copyright law.
Metropolia Polytechnic University: Bachelor of Arts, Audiovisual Production 2007
Bachelor of Arts in Audiovisual Production (film, TV, and radio) incl. storyboarding, copyright law, video and sound editing, camera work and directing. I wrote my thesis on the development of IPTV.
DIAK - Diaconia University of Applied Sciences: Bachelor of Arts, audiovisual production 2000
Bachelor of Arts (started) in audiovisual production (film, TV and radio) incl. storyboarding, copyright law, video and sound editing, camera work and directing.
University of Cambridge: CPE, Certificate of Proficiency in English 2004
CPE is the highest level Cambridge ESOL exam, at level C2 of the Council of Europe's Common European Framework of Reference for Languages. The certificate proves my ability to function effectively in almost any English-speaking context and that my language skills are close or similar to an educated native speaker.
Canadian Marketing Association: E-marketing Certificate, Search engine marketing, e-mail marketing, social media 2008
- Interaction Design Association (IxDA)
- Information Architecture Institute
Event Appearances (2)
Design for Startups
Slush 2012 Helsinki, Finland
User Experience Design in Advertising
UxLX Lisbon, Portugal
Sample Talks (1)
Developing an Effective Design Process for a Startup Company
Designer-co-founded startups such as Path,Kickstarter and Airbnb are taking center stage. There is much talk in the business world about companies led by effective, simple, and beautiful design turn out to be more successful than others. At the same time, startup leaders don't really know what design means and how to incorporate design into their MVP / Lean Startup culture. In this talk, I explain the most important areas of design that every startup leader needs to understand and focus on.
- Workshop Leader
- Corporate Training