Karthik Namasivayam

Director Michigan State University

  • East Lansing MI

Karthik Namasivayam's research explores the intersection between service provider and consumer.

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Michigan State University

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Biography

Karthik Namasivayam was Professor and Chair of the Department of Hospitality Management at the Rochester Institute of Technology and Associate Dean for Undergraduate Programs at the Ecole hoteliere de Lausanne, Switzerland, prior to joining RIT.

Karthik has worked in the hospitality industry for over 40 years. He has held various positions including as consultant, entrepreneur, faculty, academic administration, and hospitality management jobs across three continents – Europe, Asia, and North America. His experiences include economy and luxury full service hospitality operations.

He has taught in the US, Switzerland, India and China at the undergraduate and graduate levels and has delivered tailored Executive Education programs for national corporates. Karthik is widely published in leading hospitality and marketing journals and is well cited. His research explores the intersection between service provider and consumer. Consistent with the evolution of the hospitality industry, he researches the impact of various new technologies on consumer experience and consumer centric organizational design. He received the International Council on Hotel, Restaurant, and Institutional Education Bradford Wiley Best Published Paper award.

Karthik obtained his Master’s and PhD in Hospitality Administration from Cornell University. He has undergraduate degrees in Economics from Madras University and Hospitality Management from Institute of Catering Technology, Chennai, India. He speaks Tamil, Hindi, German, and a bit of French and Italian. He is a keen high altitude hiker, mountaineer, and an amateur photographer.

Industry Expertise

Research
Education/Learning
Hospitality

Areas of Expertise

Hospitality Leadership
Information Technology Systems
Innovation
Sustainability
Restaurant Management

Education

Madras University

B.A.

Economics

1981

Cornell University

M.M.H.

Hotel Administration

1996

Cornell University

Ph.D.

Hospitality Administration

2001

News

How Industry Can Help Bolster Hospitality Programs… A Call to Action

HSMAI  online

2022-08-19

“The hospitality industry has always had quite a battle to fight from the perspective of prospective students and prospective parents,” [Perceptions of] the industry unfortunately are constrained to the frontline jobs, because that’s the perspective most consumers have of hospitality. What we have failed to share with the public is that’s just the tip of the iceberg. We need to bring the conversation beyond that.”

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Are robot waiters the future? Some restaurants think so

Associated Press  online

2023-04-06

Pandemic-era concerns about hygiene and adoption of new technology like QR code menus also laid the ground for robots, said Karthik Namasivayam, director of The School of Hospitality Business at Michigan State University’s Broad College of Business.

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Facing a shortage of staff, this restaurant turned to robots

CBC News  online

2023-04-12

The service industry is finding it exceptionally hard to find staff right now, and professor in the School of Hospitality and Business at Michigan State University Karthik Namasivayam said it'll continue to be difficult for businesses.

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Journal Articles

Customer creation of service products: role of frustration in customer evaluations

Journal of Services Marketing

2012

The paper models psychological processes in consumers' evaluation of an exchange and proposes frustration as a mediating mechanism explaining the relationship between consumers' perceptions of control, fairness, and satisfaction.

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The relationship of chronic regulatory focus to work–family conflict and job satisfaction

International Journal of Hospitality Management

2012

The results of a field study examining the moderating role of chronic self-regulatory focus on the relationships between work–family conflict (WFC) and job satisfaction are reported here. Data from 284 hotel employees were analyzed using hierarchical regression with follow-up simple slope analyses. Results show that self-regulatory processes moderate the relationships between WFC and job satisfaction.

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The role of contingent self-esteem and trust in consumer satisfaction: Examining perceived control and fairness as predictors

International Journal of Hospitality Management

2013

The paper proposes contingent self-esteem (CSE) as an important mediator between service encounter attributes and consumers’ satisfaction. The main thesis is that consumers’ perceptions of control and fairness in the exchange influence their CSE and trust evaluations which in turn effect their satisfaction evaluations. The study expands and clarifies our understanding of the psychological processes that guide consumers’ satisfaction evaluations.

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