Kasey Windels

Associate Professor University of Florida

Gainesville FL

Kasey Windels' research centers on the advertising agency itself, with a specific interest on creativity within the advertising agency.

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Biography

Kasey Windels' research interests center on the advertising agency itself, with a specific interest on creativity within the advertising agency. Her research examines the social and environmental factors that influence creativity within the advertising agency. A statistic from her research on who gets credited for work featured in the Communication Arts Advertising Annual was used to name the 3% Conference, an annual conference dedicated to supporting more female creative leadership in advertising agencies.

Areas of Expertise

Gender Identity in Advertising

Creative Leadership and Direction

Research & Strategy

Advertising Campaign

Copywriting

Creative Strategy

Social

Articles

From below the glass ceiling: female perspectives in the world of advertising

Journal of Gender Studies

Sophia Mueller, et. al

2021-09-16

The majority of investigations exploring gender issues in advertising agencies have focused on the barriers female creatives face. However, these challenges are not restricted to a singular department within an agency. This study examines how gender identity shapes women’s experiences in the advertising industry and seeks to understand why women are exiting the industry despite a growing number of women earning advertising-oriented degrees in recent years.

Examining the Ad Industry’s Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory

Journal of Current Issues & Research in Advertising

Noura Ibrahim, et. al

2023-05-01

Historically, White people have been overrepresented in the advertising industry, making them the dominant group. Through in-depth interviews with twenty-five co-cultural advertising professionals living in the United States, we examined how minorities working in the advertising industry employ various communication practices while engaging with White dominant group members.