Kashef Majid

Assistant Professor of Business University of Mary Washington

  • Fredericksburg VA

Dr. Majid is an expert on reputation management and marketing strategy, with an emphasis on food waste.

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New research examines impact of 'homesharing' services like Airbnb

Local governments across the country are passing laws to limit short-term rentals like Airbnb, HomeAway and VRBO, with Washington, D.C., poised to put some of the strictest limits yet on these homesharing services. Kashef Majid, an assistant professor of marketing at the University of Mary Washington, has examined more than 12,000 rentals in the nation's capital over nearly a decade, identifying which properties are most in demand and earn the most revenue as well as the impact of price and location on demand. Majid also found that commercial operators -those that purchase properties solely to rent on short-term rental markets like Airbnb -limit the supply of affordable housing, create neighborhood tensions and negatively impact the number of rentals.  "The issue of commercial operators became so contentious that the largest county in Virginia (by population) recently passed legislation to prevent their existence," Majid said. "Commercial operators are simply one example of the issues that arise within the sharing economy. Our research has also explored parallels in other markets, such as ride sharing." Majid is available to speak with media regarding these topics and this research. To contact him, simply click on his icon to arrange an interview.    

Kashef Majid

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Biography

More than 44 million people in the U.S. face hunger, according to relief organization Feeding America. University of Mary Washington Assistant Professor of Business Kashef Majid addresses that haunting statistic through his expertise in environmental marketing with a particular emphasis on the issue of food waste.

Majid examines the impact of date labels, retailer donations to food banks and campaigns designed to encourage pro-environmental behavior. He also explores how artificial intelligence can be used to reduce food waste.

Majid's prior research focused on consumer valuation of hybrid and electric vehicles, whether their owners drive them to save money or appear "green" to their peers, and why some hybrid cars retain more value than others.

Dr. Majid previously has worked as a consultant in Ottawa and with the Canadian government.

Areas of Expertise

Food Waste
Sustainability
Marketing Strategy
International Marketing

Education

The George Washington University

Ph.D.

Business Administration

Concordia University

MSc.

Graduate Studies

University of Ottawa

B.Comm

Commerce


Media Appearances

Expert Thoughts on the Wells Fargo Active Cash® Card

WalletHub  online

2025-06-24

The 2% really only benefits those who spend a lot and pay their balance in full.

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Amex Gold Card Benefits

WalletHub  online

2025-03-31

To find additional perspectives on the American Express Gold Card’s benefits package, WalletHub posed the following questions to a panel of experts. Do you think the American Express Gold Card’s benefits are worth the price? Short answer: Yes - but only if you spend in the right categories.

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How to Lower Your Car Insurance Premiums

WalletHub  online

2023-05-10

Associate Professor of Marketing Kashef Majid was quoted in an advice segment for a WalletHub piece about best car insurance companies. "For the most dramatic drop in car insurance, drivers should consistently shop around each year to see if they can get a better deal," he said. "Quotes are easy to receive online and insurers try to lure new customers with low rates early and then gradually raise them over time."

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Articles

Majid Article Accepted for Publication

International Marketing Rreview

2016-02-16

An article by Kashef Majid titled “Drawing negative inferences from a positive country-of-origin image -- Consumers' use of COI and price levels to assess counterfeit drugs” has been accepted for publication by the International Marketing Review. Majid is an assistant professor of marketing in the College of Business.

Giving green a second thought: Modeling the value retention of green products in the secondary market

Journal of Business Research

2015-05-01

Demand for green products continues to grow. This research examines green products’ retention of value and whether new green brands differ from green brand extensions in their ability to retain value amidst technological innovations. Modeling of data from the used car market between 2004 and 2011 shows that hybrid (i.e., green) vehicles lose value faster than their non-hybrid counterparts. However, pure green brands (such as the Prius), whose ability to express greenness is more salient, lose value at a slower rate than green brand extensions. Compared with brand extensions, pure green brands are also less vulnerable to the threat of obsolescence from technological innovations (introduction of fully electric vehicles). Implications for the management and marketing of green product offerings to extract maximum value for firms and consumers are discussed and suggestions for future research are proposed.

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UMW Alumnus Donates Hollywood Memorabilia for Auction

University of Mary Washington

2014-11-10

The University of Mary Washington Marketing Club is teaming up with the 2014 Executive-in-Residence, Dan Wolfe, to auction off a number of unique Hollywood memorabilia...

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