Kate Mackie
Distinguished Senior Lecturer | The University of Texas at Austin, McCombs School of Business
Austin, TX, UNITED STATES
Understanding marketing strategy and marketing management
Areas of Expertise (2)
Marketing Strategy
Customer Insight
Biography
Dr. Kate Mackie is a Distinguished Senior Lecturer at McCombs, the only faculty member of this prestigious title in the Marketing Department.
Her expertise centers on marketing strategy, pricing and distribution channels, marketing of technological innovations, buyer behavior, and customer insights.
Mackie teaches courses in the MBA and MS in Technology Commercialization programs, both of which have honored her with teaching excellence awards nearly every semester for the past 13 years. Mackie has consistently won more teaching awards at McCombs than practically any faculty member.
Mackie is also much in demand for custom-designed seminars and short courses in the Texas Executive Education Program and at UT's IC2 Institute, some of which have included international venues, most recently in Mexico and Norway.
Mackie has 15 years of industry experience in international and domestic marketing. Eleven of those years involved domestic and international consumer products marketing with The Pillsbury Company. For five years she was Director of Marketing and New Business Development at Pillsbury's subsidiary in Caracas, Venezuela where she initiated local agricultural, processing, and marketing operations in order to launch the Green Giant canned vegetable business into the Venezuelan market.
Media
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Education (3)
The University of Texas at Austin: Ph.D., Educational Psychology 1995
American Graduate School of International Mangement (Thunderbird): MBA, International Management 1974
Univeristy of Wisconsin, LaCrosse: BS, Secondary Education 1973
Media Appearances (3)
Sold! How one Company Reinvented the Way it Invents, Creating a Culture of Innovation that Sells.
Open Magazine online
2011-09-01
The struggle to translate new technology into a viable product is one many companies are all too familiar with.
Tycoons in Training: Teens Discover Business at McCombs
McCombs Today online
2011-08-16
Subiendo, part of McCombs’ Hispanic Leadership Initiative, is a leadership program designed to provide the skills to address the needs of the next generation of students, including the growing Hispanic population—the largest and youngest minority group in Texas.
Nurturing Horses and Business Careers
UT News online
2010-11-11
When she's not teaching marketing to students at the McCombs School of Business, Dr. Kate Mackie cares for sick and injured horses. In this installment of the Longhorn ID video series, Mackie shares her passion for teaching and mentoring successful students on the path to a meaningful career.
Articles (2)
Employee Involvement Management Practices, Work Stress, and Depression in Employees of a Human Services Residential Care Facility
Human Relations
2001-07-31
This article tests a theoretically driven model of the relationship between work environment, specifically, management practices, and employee mental health, specifically depression.
"Health, Exercise, and Emotional Function" in Physical Dimensions of Aging
Champaign, IL
1995-01-01
Chapter 10 in an introduction to gerontology using the kinesiology of the human body as the frame of reference.
Social