hero image
Kathleen Stansberry - Elon University. Elon, NC, US

Kathleen Stansberry Kathleen Stansberry

Assistant Professor of Media Analytics | Elon University


Assistant Professor of Media Analytics with expertise in Social Media, Internet Issues and Data use.



Dr. Kathleen Stansberry is an assistant professor in the Media Analytics program at Elon University. She conducts research in digital analytics and data analysis, online communities, social media use and emerging media technology.

Dr. Stansberry holds a BA in American Culture from Vassar College and an MA and PhD in Communication and Society from the University of Oregon. Her professional experience includes nearly a decade of work in corporate, agency and nonprofit strategic communications, most recently as the online community manager for the International Society for Technology in Education.

Areas of Expertise (8)

Mobile Data

Social Web

Internet Privacy

Media Analytics

Social Media

Big Data

Public Relations

Influencer Metrics





loading image loading image


Kathleen Stansberry - How to Teach Students Tools and Skills Needed in the Industry Kathleen Stansberry - How Students Can Help Class Clients



Education (3)

University of Oregon: Ph.D., Communication & Society, Public Relations 2012

University of Oregon: M.A., Communication & Society 2008

Vassar College: B.A., American Culture 2003

Media Appearances (9)

The FBI Declared QAnon a Domestic Terrorism Threat — and Conspiracy Theorists Are Psyched

Rolling Stone  online


Kathleen Stansberry, assistant professor of strategic communications, offered analysis about the danger that comes with the spread of conspiracy theories, particularly on social media.

view more

America’s most-Googled romantic comedies, in one map

Vox  online


Kathleen Stansberry offered some insight into the methodology behind the article, which focused on which movies were Googled the most on a state-by-state basis.

view more

#MeToo: Social media amplifies experiences, action

Burlington Times News  online


The recently explosive #MeToo social media campaign has united men and women to speak out and claim, using that hashtag, that they were once victims of sexual harassment or assault.

Millions united behind the campaign, some people even sharing their stories while others simply wanted to bring notice to the movement.

view more

Cleveland murder raises questions about violent videos on Facebook

CBS News  online


Facebook is under fire over how it monitors and removes violent videos on the site. As authorities fanned out across five states Monday in a massive manhunt for a man who uploaded to Facebook a video in which he appeared to shoot and kill another man, the social media site is once again facing questions about how it polices violent content, having taken more than three hours to remove the offending video.

view more

Why you should not watch or share the horrific viral video of Robert Godwin's murder

NY Daily News  online


I have not watched the Facebook video that shows the final moments of the life of Robert Godwin, Sr., and I sincerely hope that you have not either.

It's not that I'm immune to the morbid curiosity that has led thousands to watch as Steve Stephens terrifies and kills a 74-year-old man, but the interconnected nature of the social web means that every view, click and share of the video contributes to the perpetuation of inhumane content online.

view more

You Are Helping Shape the Internet

Slate  online


For better or for worse, if you’re reading this, you’re participating in a vast sociological experiment.

It’s easy to forget—or never realize in the first place—that the internet, or more accurately the web interface built on the internet infrastructure, is the world’s first true mass communication channel. Sure, television, radio, newspapers, and books played similar roles as tools to distribute media content from producers to audiences.

view more

Special Report: What undercover apps are on your teen's phone?

WTVM  online


Apps used by teens can have dangerous consequences for everyone involved.

So how do you know if your child is using a dangerous app or site?

Dr. Kathleen Stansberry is an expert in the field of social media, apps and the internet.

view more

Dark Apps: Sites parents need to know about

Cleveland 19 News  online


Parents need to be aware that truly dangerous apps exist and, believe it or not, are readily available to children.

Dr. Kathleen Stansberry is an Assistant Professor with Cleveland State University who is an expert in the field of social media, apps and the internet.

view more

The security risks of Pokémon Go, explained

PolitiFact  online


Pokémon characters are manifesting at the Republican National Convention zones in Cleveland.

The "augmented reality" smartphone game was released eight days ago. Now a zillion adults share their obsession alongside kids who are too young to remember the original anime game from the ‘90s. People have been busted trampling through cemeteries chasing the colorful pocket monsters. The Holocaust Museum in Washington, D.C. had to declare itself a Pokémon-free zone.

view more

Articles (5)

A Motivational Perspective on Mass Communication Students’ Satisfaction With Their Major: Investigating Antecedents and Consequences Journalism & Mass Communication Educator

Ed Madison, Toby Hopp, Arthur D. Santana, Kathleen Stansberry


This study used self-determination theory (SDT) to investigate the motivations for selecting a major among mass communication and media majors at 18 colleges and universities across the United States. Specifically, 669 mass communication majors were queried on their intrinsic and extrinsic motivations for choosing a major, their degree of major satisfaction, and positive outcomes related to academic performance and overall well-being.

view more

A Cavalier Approach to Public Relations: The Unconventional Image Restoration of LeBron James CSSC

Kathleen Stansberry & Jessalynn Strauss


In a widely panned 2010 television special, LeBron James announced that he would be leaving the Cleveland Cavaliers and “taking his talents to South Beach.” Criticized by many for exhibiting what was seen as uncouth and egotistical behavior, James and his personal and professional image were severely damaged by the fallout from the spectacle and subsequent posturing.

view more

Identifying and engaging online influencers through the social web PRism

Kathleen Stansberry


Although widely recognised as a valuable communication tool, public relations professionals have struggled to engage with publics through social media. This study examines information flow in online, interest based networks that have developed through the use of social media. These online communities, which consist of Internet users who are highly engaged with a particular issue, exhibit characteristics of fan communities as evidenced by the development of shared values, language, and culture (Jenkins, 2006). Using online network mapping and qualitative data analysis, this study suggests that a small number of primary influencers from within online communities are central to information collection, collation, and distribution. In contrast to the linear models of information flow that have dominated public relations research, the findings suggests that a radial model of information flow can more accurately illustrate information dissemination in online, interest-based networks.

view more

Assessment of a Diversity Assignment in a PR Principles Course Communication Teacher

TD Gallicano, K Stansberry


This study assesses an assignment for incorporating diversity into the principles of public relations course. The assignment is tailored to the challenges of using an active learning approach in a large lecture class. For the assignment, students write a goal, objectives, strategies, an identification of tactics, and evaluation plans for either low-income African-American women or low-income Hispanic women living in an urban food desert. Based on focus group data, this assignment appears to help students focus on lectures and retain the material a year after the assignment. With rare exception, the participants who completed the assignment had a better level of cultural understanding than participants who did not have the assignment, as measured by performances on a similar case study one year after the assignment.

view more

Mapping mommy bloggers: Using online social network analysis to study publics Prism Journal

Katie Stansberry


The study of public relations is dominated by assumptions about publics. However, much of the research in public relations makes assumptions about the concept of publics without addressing the ambiguity of the term (Vasquez & Taylor, 2001).

view more