Kathryn Lennon-Johnson
Managing Director | Tangerine Trees
Birmingham, UNITED KINGDOM
Tree-hugging, ethical holistic marketing made fun, profitable and effective
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Biography
Professional marketing and communications consultant specialising in behaviour change, brand strategy and business development with 13 years experience in the UK and overseas.
Postgraduate educated CIM member, with private, public and charitable sector expertise. Proven strategic planning, project and programme management, and budgetary and resource skills, delivering tangible results in short timescales.
Strong background in health promotion, research and analysis, project management, market stimulation, change management, marketing channel development, stakeholder engagement and management, and thought leadership.
Six Sigma green belt and Prince2 foundation level project manager.
Author of top-selling business book ‘Selling for Entrepreneurs’, published by Pearson Education 2009
MD and owner of consultancy providing full-spectrum marketing and communications.
Providing change management, market stimulation, and stakeholder engagement programmes to support business objectives and financial targets. Providing on- and off-line marketing, business change programmes, bid management, CRM, communications, market research, social media and digital channel development, and cost effectiveness (ROI) analysis.
Industry Expertise (5)
Training and Development
Research
Business Services
Management Consulting
Advertising/Marketing
Areas of Expertise (5)
Ethical Marketing
Behaviour Change
Influence
Health Marketing
Sme Innovative Marketing
Accomplishments (1)
Inca Trail 4-day hike for Breast Cancer Care (personal)
Links (4)
Event Appearances (1)
Title
Confessions of an Ethical Marketer Birmingham
2011-03-15
Sample Talks (3)
Say What You Mean, Mean What You Say
An interactive topic, prompting businesses and organisations to claim their niche proudly and make their marketing honest, holistic and effective.
Making Marketing Accountable
Measures, metrics, tools and techniques for making sure every penny you spend on marketing gets results
101 Low-Cost Marketing Ideas
A deluge of ideas for small businesses that won't break the bank
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
Social