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KC Chan - Yeppy . London, , GB

KC Chan

Founder | Yeppy


Entrepreneur on eTailing, Digital Marketing & Anglo-Sino Trading





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An experienced digital marketer with a keen interest in developing and executing marketing strategies. Innovatively managing multiple tasks simultaneously to meet challenging deadlines by using project milestones in measuring progress towards KPIs. Collaborating vertically and horizontally from experience in previous e-Commerce/sales ventures, building strong insights for lead generation, tracking marketing ROI reporting and tracking multi-channel marketing.

Founder of Yeppy, ex B2B Online Retail Entrepreneur, experience on #DigitalMarketing strategy upon #SocialMedia Optimisation - Finally a vivid @AFCWimbledon Fan

Industry Expertise (3)

Direct Marketing

Social Media

International Trade and Development

Areas of Expertise (3)

Digital Marketing

Event Management

Social Media

Accomplishments (3)

Running Warwick Business School London Alumni Branch (personal)


Monthly educational event involving invite different speakers to our venue, and occasionally making presentation amongst peer on exchange our industry expertise... amongst the Alumni

Accredited Hubspot Inbound Marketer (professional)


Certified InBound Marketer with a score of 84

Run an official Masterclass on Chinese Social Media in Social Media Week London 2013 (professional)


Education (4)

University of Durham: MA, Management 2004

University of Warwick - Warwick Business School: BSc (Hons), Accounting & Finance 2002

Institue of Direct Marketing (IDM): Cert, Digital Marketing 2010

Royal Russell School: GCSE & A Level 1999

Affiliations (5)

  • Warwick London Alumni
  • Oriented
  • IDM
  • Chinese Community Centre
  • Yeppy Media

Event Appearances (2)

Masterclass - Enter the Real Dragons' Den 2.0: Wizard School for Brands Using Chinese Social Media

Social Media Week London 2013 - #2  SMWLDN HQ, Mercer Street Studio, London


Enter the Dragon Dens: Best Practice on Chinese Social Media

Social Media Week London 2013 - #1  London Chinese Community Centre


Sample Talks (1)

Masterclass - Enter the Real Dragons' Den 2.0: Wizard School for Brands Using Chinese Social Media

Chinese Digital Marketing continues to grow at a staggering rate. As of March 2013, an estimated 597 million users frequent social media in China, representing a 60% increase in volume during 2012 alone. What’s more, it’s all traffic generated via alternative platforms to the traditional Facebook, Twitter & YouTube. The messaging app “WeChat” (developed by Tencent) has experienced an explosion in international users: up from 50 million to 100 million in the summer of 2013 alone. A digital campa



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance


0 to 500 *Will consider certain engagements for no fee