KC Chan
Founder | Yeppy
London, UNITED KINGDOM
Entrepreneur on eTailing, Digital Marketing & Anglo-Sino Trading
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Biography
An experienced digital marketer with a keen interest in developing and executing marketing strategies. Innovatively managing multiple tasks simultaneously to meet challenging deadlines by using project milestones in measuring progress towards KPIs. Collaborating vertically and horizontally from experience in previous e-Commerce/sales ventures, building strong insights for lead generation, tracking marketing ROI reporting and tracking multi-channel marketing.
Founder of Yeppy, ex B2B Online Retail Entrepreneur, experience on #DigitalMarketing strategy upon #SocialMedia Optimisation - Finally a vivid @AFCWimbledon Fan
About.me/KcChano
Industry Expertise (3)
Direct Marketing
Social Media
International Trade and Development
Areas of Expertise (3)
Digital Marketing
Event Management
Social Media
Accomplishments (3)
Running Warwick Business School London Alumni Branch (personal)
2013-03-13
Monthly educational event involving invite different speakers to our venue, and occasionally making presentation amongst peer on exchange our industry expertise... amongst the Alumni
Accredited Hubspot Inbound Marketer (professional)
2013-08-26
Certified InBound Marketer with a score of 84
Run an official Masterclass on Chinese Social Media in Social Media Week London 2013 (professional)
2013-09-23
http://socialmediaweek.org/london/events/?id=106487
Education (4)
University of Durham: MA, Management 2004
University of Warwick - Warwick Business School: BSc (Hons), Accounting & Finance 2002
Institue of Direct Marketing (IDM): Cert, Digital Marketing 2010
Royal Russell School: GCSE & A Level 1999
Affiliations (5)
- Warwick London Alumni
- Oriented
- IDM
- Chinese Community Centre
- Yeppy Media
Links (1)
Event Appearances (2)
Masterclass - Enter the Real Dragons' Den 2.0: Wizard School for Brands Using Chinese Social Media
Social Media Week London 2013 - #2 SMWLDN HQ, Mercer Street Studio, London
2013-09-23
Enter the Dragon Dens: Best Practice on Chinese Social Media
Social Media Week London 2013 - #1 London Chinese Community Centre
2013-09-22
Sample Talks (1)
Masterclass - Enter the Real Dragons' Den 2.0: Wizard School for Brands Using Chinese Social Media
Chinese Digital Marketing continues to grow at a staggering rate. As of March 2013, an estimated 597 million users frequent social media in China, representing a 60% increase in volume during 2012 alone. What’s more, it’s all traffic generated via alternative platforms to the traditional Facebook, Twitter & YouTube. The messaging app “WeChat” (developed by Tencent) has experienced an explosion in international users: up from 50 million to 100 million in the summer of 2013 alone. A digital campa
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- Keynote
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- Panelist
- Workshop Leader
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