Ken Herron is a cool hunter for new ideas, strategies, and technologies to increase the value of world-class brands. A global technology and marketing alchemist, he unleashes peoples' creativity to use technology to develop stronger emotional connections between companies and their customers to drive revenue and market share.
Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine", Ken is a frequent author and popular speaker on how businesses can engage their target audiences online. You can hear him share the latest social marketing news, trends, and best practices every Wednesday on the LinkedIn Lady radio show (http://j.mp/ueF5YP) and read Ken's #DearkKen social media advice column every month on MobileGroove.com (http://j.mp/HXeAhW).
Follow Ken on Twitter at @KenHerron.
Industry Expertise (3)
Areas of Expertise (3)
Social Media Marketing
#2 Chief Marketing Officer on Twitter (professional)
Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine".
Stanford Graduate School of Business: Executive Education, Marketing Management Program 1998
Thunderbird School of Global Management: Master of International Management, International Marketing 1988
Drew University College of Liberal Arts: Bachelor of Arts, International Economics and German (dual major) 1987
- Web Executives Group on LinkedIn
Judy Bellem, Principal, Director Account Services | The LinkedIn Lady Radio Show (April 18, 2012)
It was an honor and a pleasure to come to know and collaborate with Ken earlier this year on an episode of the LinkedIn Lady Radio Show where we discussed social media and how/why B2B companies are becoming more active in this space. It became very evident that Ken brings to the conversation a depth of knowledge so essential for helping companies develop and maintain viable and effective business and marketing strategies. His experience makes "fool-proof" the application those strategies from the theoretical to the practical across those markets defined to be most important to that company. When you knock on Ken's door, Ken answers! And that's nice.
Event Appearances (1)
B2B Social Marketing Best Practices
The LinkedIn Lady Radio Show Virtual
Sample Talks (1)
How Do I Prevent Social Media Disaster, And What To Do If One Hits?
Customers talking about you on social media can "make" your brand - and destroy it. People are by nature "social", and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization.
- Workshop Leader
- Author Appearance
- Corporate Training