Ken Herron

#2 Chief Marketing Officer on Twitter

2010-01-04

Ranked the #2 Chief Marketing Officer on Twitter worldwide by "Social Media Marketing Magazine".

Stanford Graduate School of Business

Executive Education

Marketing Management Program

1998

Thunderbird School of Global Management

Master of International Management

International Marketing

1988

Drew University College of Liberal Arts

Bachelor of Arts

International Economics and German (dual major)

1987

Principal, Director Account Services

The LinkedIn Lady Radio Show (April 18, 2012)

It was an honor and a pleasure to come to know and collaborate with Ken earlier this year on an episode of the LinkedIn Lady Radio Show where we discussed social media and how/why B2B companies are becoming more active in this space. It became very evident that Ken brings to the conversation a depth of knowledge so essential for helping companies develop and maintain viable and effective business and marketing strategies. His experience makes "fool-proof" the application those strategies from the theoretical to the practical across those markets defined to be most important to that company. When you knock on Ken's door, Ken answers! And that's nice.

B2B Social Marketing Best Practices

The LinkedIn Lady Radio Show  Virtual

2012-04-18

How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Customers talking about you on social media can "make" your brand - and destroy it. People are by nature "social", and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization.