Referenced in "Native Peoples" magazine as a “visionary impresario,” Ken Lingad is the sole “architect” behind a multitude of high-profile strategic marketing campaigns. Instantly recognizable at the forefront of the Arts and Culture scene, Lingad is a distinctively authentic icon of the American Southwest.
"Ken Lingad has forever changed New Mexico’s tourism dynamic. His ability to generate positive publicity on the large-scale, along with the depth of his business acumen, make him Santa Fe’s “go-to” person. Ken’s advisement and presence provide a culturally authentic component to the Tourism Department’s publicity campaigns regionally and overseas..."
- Jennifer Hobson, Deputy Secretary, New Mexico Tourism Department; Director, International Tourism
"Ken is all about getting the job done in a manner that is beneficial to the client...you feel the confidence of his advice and direction...your story gets out to all the right people while it is still a story..."
- Albuquerque Studios
"Ken, like the superstar artists he manages, is a story in himself...his very presence as a Native person authentically representing the artists is very important."
- Bruce Bernstein, PhD., Executive Director of SWAIA (Santa Fe Indian Market); Senior Scholar, Smithsonian National Museum of the American Indian
"Ken has a remarkable capacity to strategically grasp the ‘big picture’ while attending to crucial details essential to results...In a situation of divergent constituencies spread coast-to-coast, Ken made things happen efficiently, effectively."
- Cynthia Newport, Executive Director, illume productions
"For weeks before Indian Market 2007, rumors about Lingad’s chosen group of artists had been flying throughout the Native American art world. Something special was about to happen. Expectations were high, and Lingad, ever the showman, rolled out a mighty production that did not disappoint..."
- Suzanne Deats, Excerpt from "Contemporary Native American Artists" book
Industry Expertise (3)
Areas of Expertise (3)
- NMedia - New Mexico Entertainment and Digital Industry Association - Board Member
- American Federation of Television and Radio Artists
- Screen Actors Guild (SAG)
- Social Media Club Houston - Board Member
- Women Innovate Mobile - Startup Accelerator
- The Levo League
Kelly Hoey, Co-founder / Managing Director | Women Innovate Mobile
...there was no question as to who I would turn to for social and communications strategy. This past summer, Ken conducted several master-class social media campaign strategy workshops and debrief sessions for Women Innovate Mobile and Levo League staff and interns. Eye-opening sessions on the nuances and enormous complexities of the social business world - growing up on Facebook and being social media savvy is not sufficient when the focus is brand growth or new product launch. Women Innovate Mobile directly benefited from Ken's deep knowledge and expertise when he personally undertook the planning and execution of WIM's demo day social strategy.
Michele Price, Social Media Personality and Internet Communications Strategist | Business Breakthrough Strategies
Building a personality brand requires a willingness to seek advice from an agency that has the caliber of skills to deliver you a lasting value. Ken and 1680PR does that very well. They take the time to listen deeply and then bring out the big guns to protect and support you moving up your ideal ladder of success. Ken has helped me continue to establish clarity around the long term growth of my brand. He has connected me to people who can make decisions and follow through with commitment.
Pam Jung, Senior Strategic Advisor | Heritage Hotels and Resorts, Inc.
Ken and his company, 1680PR has been a very integral part of our process of repositioning one of our hotels. He is extremely committed to his clients and goes above and beyond to make sure a project is successful. He becomes a part of your team and not just an external consultant. An extremely committed, creative thinker who is extraordinarily knowledgable about the business of public relations, social media, and global trends. 1680 PR is a Team you can certainly depend on to do whatever it takes to get the job done!
Event Appearances (5)
Live Event Communications: Running a Successful Strategic Social Media Campaign
Women Innovate Mobile Startup Pitch Week Women Innovate Mobile - New York
Elements of Successful Social Media Campaigns
Social Media Communications Workshops The Levo Lab: The Levo League, New York
Social Media Levels the Playing Field
American Marketing Association Lunch and Learn
Interview: How Important is Video Content in the Social Media Age?
South by Southwest (SXSW) Austin, Texas
Interview: State of Current Social Media
South by Southwest (SXSW) Austin, Texas
Sample Talks (1)
Live Events: Running a Successful Strategic Social Media in Real-time
The Live Events arena is a different animal for the social media strategist. Real-time communications in the flurry of dynamic activity takes thorough planning, the right equipment and tools for the job, and a solid journalistic lens. Learn how I approach events such as #BlogHer, SXSW, NAMM, Sundance Film Festival, and more.
- Author Appearance
- Corporate Training