Kent Messer

Professor, Applied Economics University of Delaware

  • Newark DE

Prof. Messer specializes in topics in the nexus of agriculture and the environment and the economics of stigma.

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Putting a price tag on environmental projects

Unlike a grocery store, the goods and services in the environment — think clean water, tree cover, or flood control — don’t come with a price tag. Researchers in the University of Delaware Department of Applied Economics and Statistics have received a $1.5 million grant to assess the value of what is gained or lost from environmental projects. The three-year grant from the U.S. Army Engineer Research and Development Center, the chief research and development center for the federal environmental engineering agency U.S. Army Corps of Engineers, will pave the way for UD environmental economists to develop a web-based platform to help the Corps.  The research team is led by Maik Kecinski, associate professor in the Department of Applied Economics and Statistics and also includes department colleagues Kent Messer and Martin Heintzelman, as well as three graduate researchers. The team will create an online platform to help the Corps estimate the monetary value of the ecosystem impacts through its ongoing and proposed projects across the U.S. Kecinski said many of the Corps’ projects involve natural resources, such as building dams or restoring rivers. Those projects require labor hours and equipment, each with a market value. “But the big piece the Corps doesn’t have is what is the environmental value that’s created or lost through these projects?” Kecinski said. The project came about after ERDC representatives visited UD in 2023. Kent Messer, Professor of Applied Economics, presented research about behavioral aspects around water quality and conservation and learned about ERDC’s research needs. Messer said that the big takeaway from those discussions was that ERDC was interested in having a platform to show the ecosystem services value of its projects. “So that was an exciting opportunity to connect and partner with them on the development of a tool that could help them in this regard,” Messer said. Messer said the opportunity to work with the Corps to assess its projects nationwide is “huge” for the University and for UD’s College of Agriculture and Natural Resources. “It speaks enormously to our college’s prominence in environmental economics issues,” Messer said. Martin Heintzelman, chair of UD's Department of Applied Economics and Statistics, said the project will help raise the profile of the department. “This is really in our wheelhouse in terms of the kind of research we do,” Heintzelman said. “It’s a great opportunity for us to be applying research to policymakers, people who are going to use this work to make better decisions as they’re going about their work constructing, managing, and sometimes de-constructing water and related projects.” The researchers hope the web-based platform will play a role in policy and decision-making, helping the Corps make more informed decisions on environmental projects in the future. “One thing I hope is going to come from this is the choices we make today are going to create a better tomorrow. That’s what it is all about” Kecinski said.

Kent Messer

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Biography

Dr. Kent Messer is the S. Hallock DuPont Professor of Applied Economics at the University of Delaware. Messer’s primary appointment is in the Department of Applied Economics & Statistics with secondary appointments in the School of Marine Science and Policy and the Department of Economics. Messer, who joined UD in 2007, is founding director of the Center for Experimental & Applied Economics and co-director of the Center for Behavioral and Experimental Agri-Environmental Research (CBEAR), a USDA Center of Excellence. Messer’s involvement with environmental issues dates back to the 1992 Earth Summit in Brazil, where he was a youth delegate, activist and reporter. Messer received a BA in anthropology from Grinnell College in Iowa. In 1994, he became founding Executive Director of the Bluff Lake Nature Center in Denver, Colo. – an urban wildlife area at the former Stapleton International Airport that is now a wildlife refuge and education center for low-income school children. Messer received his MS in Resource Policy and Behavior at the University of Michigan-Ann Arbor and his PhD in Resource Economics from the Dyson School of Applied Economics and Management at Cornell University. As a behavioral economist, Messer is engaged in cutting-edge research and outreach efforts related to the efficient provision of public goods with a focus on environmental conservation and the behavioral response to environmental-friendly products and stigma. Messer’s commitment has been a principal investigator of research proposals worth over $75 million from numerous sources including the National Science Foundation, the U.S. Department of Agriculture, the National Oceanic and Atmospheric Administration, and the U.S. Environmental Protection Agency. He had published over 110 articles in peer review publications, served as editor of the Agricultural and Resource Economics Review and associate editor of the American Journal of Agricultural Economics. He has written two textbooks on how to apply economics to better protect environmental areas. His book “The Science of Strategic Conservation: Protecting More with Less” (Cambridge University Press, 2018) challenges the conservation profession to enter the next generation of conservation by adopting planning tools that ensure that projects get their best-bang-for-their-buck. In 2023, he was the lead author on a commission report to the US National Academy of Sciences entitled, “Applications of Behavioral Economics to Climate Change.”

Industry Expertise

Research
Education/Learning

Areas of Expertise

Agri-Environmental Policy
Food Labeling
Stigma
Water Recycling
Behavioral Economics
Experimental Economics

Media Appearances

Expanding DENIN's reach

University of Delaware UDaily  online

2023-04-21

The Delaware Environmental Institute (DENIN) at the University of Delaware has worked for nearly 15 years to safeguard the environment by advancing interdisciplinary research, knowledge and solutions to environmental issues. DENIN also is a source for interdisciplinary environmental expertise and a training ground for future environmental leaders. Now, DENIN has selected three UD professors — Jon Cox, Nina David and Kent Messer — to augment this effort as 2023-25 Faculty Fellows.

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Climate-smart farming

University of Delaware UDaily  online

2022-12-12

University of Delaware faculty member Kent Messer will investigate how to accelerate farmers’ adoption of climate-smart agricultural practices through the U.S. Department of Agriculture (USDA) Partnerships for Climate-Smart Commodities Initiative, an effort that recently funded $2.8 billion in research projects nationwide.

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A new marketing push calls Inland Bays oysters a ‘Delaware delicacy’

Technically  online

2019-01-30

The Cape Gazette reports that Ed Lewandowski, University of Delaware coastal communities development specialist, and Dr. Kent Messer, from the University of Delaware’s Center for Experimental & Applied Economics, put in months of market research for this and future Inland Bay marketing campaigns, thanks the USDA Rural Business Enterprise Grant and a NOAA Sea Grant Aquaculture Grant.

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Articles

Promoting Spatial Coordination in Flood Buyouts in the United States: Four Strategies and Four Challenges from the Economics of Land Preservation Literature

Natural Hazards Review

2023

Managed retreat in the form of voluntary flood-buyout programs provides homeowners with an alternative to repairing and rebuilding residences that have sustained severe flood damage. Buyout programs are most economically efficient when groups of neighboring properties are acquired because they can then create unfragmented flood control areas and reduce the cost of providing local services.

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Peer feedback can decrease consumers’ willingness to pay for food: Evidence from a field experiment

Appetite

2022

The vast majority of consumer products fail to attract sufficient consumer demand. Word of mouth marketing and online feedback from other consumers have become focal marketing strategies for many products as social media has increased the size of networks and amplified the impact of messages from other consumers.

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Lottery Incentives and Resource Management: Evidence from the Agricultural Data Reporting Incentive Program (AgDRIP)

Environmental and Resource Economics

2022

To manage resources effectively in an agri-environmental context, policymakers need information about on-farm management practices and ecological conditions. This information is often accessible to agricultural producers but not to policymakers. However, little is known about how best to structure incentives for voluntary reporting. In other contexts, lotteries are often used to provide an incentive for voluntary data reporting.

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Research Grants

Beyond Adoption: Theory and Empirics to Predict and Understand the Sustained Use of Cover Crops by Agricultural Producers

USDA - National Institute for Food and Agriculture

2023-2026

Improving Conservation by Simplifying the Application Process: A Test of Enhanced Technical Assistance and Financial Assistance

Walton Family Foundation

2023-2026

Persistence of Field-scale Sustainable Agricultural Land Use Practices in Large-scale Landscape Evolution: A Data-driven Investigation

National Science Foundation – Human-Environment and Geographical Sciences program

2021-2023

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Accomplishments

Benton Award

2022

College of Agriculture and Natural Resources, University of Delaware

1st Place, Human Dimensions of Food, Agriculture, and Natural Resources

2020

College of Agriculture and Natural Resources Graduate Research Symposium, University of Delaware

Alumni Award

2019

Grinnell College

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Education

Cornell University

PhD

Applied Economics

2003

University of Michigan

MS

Resource Policy & Behavior

1999

Grinnell College

BA

Anthropology

1994

Affiliations

  • Rare : Advisory Board
  • Chesapeake Bay Trust : Advisory Board
  • Center for Teaching and Assessment of Learning : Faculty Advisory Board
  • Northeastern Agricultural and Resource Economics Association : Young Scholars Planning Committee
  • Delaware Environmental Institute (DENIN) : Executive Committee
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Languages

  • Spanish