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Kevin Williams - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Kevin Williams Kevin Williams

Senior Lecturer, Department of Marketing | The University of Texas at Austin, McCombs School of Business


Marketing innovation, value creation, high-tech marketing, venture funding, and entrepreneurship


Areas of Expertise (11)


Marketing Strategy

Value Creation

International Marketing

Venture Capital & Private Equity

Technology Marketing

High Tech Startups

Early Stage Investing

Business Development

Technology Management

Accounting and Finance


J. Kevin Williams is an educator, company founder, fund manager and strategic consultant focusing on marketing and business growth issues. He researches in the areas of entrepreneurship, innovation, and value creation.

Williams is a senior lecturer in the department of marketing at the McCombs School of Business, The University of Texas at Austin, where he develops and teaches undergraduate, graduate and executive education courses, including Innovations in "Business Marketing: The Creation of Value," and "High Tech Marketing."

He has also taught at the McCoy College of Business Administration, Texas State University in San Marcos.

Williams was a venture partner with ARCH Venture Partners from 1999 to 2005 where he was involved in seed and early-stage technology investing. Previously, he was the COO of Sandefer Capital Partners, a private equity fund. In both positions he took an active role in deal evaluation, due diligence, negotiation of terms, and the management of portfolio companies.

Williams was founder and CEO of Zeoponics, Inc., a NASA biotechnology spin-off, and he spent 14 years in various marketing and business development positions with Rockwell International and Texas Instruments. In his current position he has developed and taught custom education courses for various companies including Rackspace and BMC Software.

Education (2)

University of Texas at Austin: M.B.A., Technology Management and Entrepreneurship 1994

University of North Texas: B.B.A., Information Systems and Accounting 1977