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Kim Donahue - Indiana University, Kelley School of Business. Indianapolis, IN, US

Kim Donahue Kim Donahue

Teaching Professor in Marketing | Indiana University, Kelley School of Business

Indianapolis, IN, UNITED STATES

Sports marketing expert with a penchant for crisis management.


Kim Donahue, senior lecturer in marketing, has taught undergraduate marketing classes for over 20 years. Following a career in sales with Metromedia Steakhouses and Kraft, Donahue received her MBA from Wright State University to accompany her undergraduate degree from Ohio State University. She is a frequent source for media outlets in Indiana, commenting on sports marketing and promoting the image of the city of Indianapolis. Donahue is a three-time winner of the IU Trustees Teaching Award and also has won the Schuyler F. Otteson Undergraduate Excellence in Teaching Award three times.

Industry Expertise (6)



Corporate Leadership


Sport - Professional

Writing and Editing

Areas of Expertise (5)

Crisis Management

Marketing Concepts


Sports Marketing

Image Marketing

Accomplishments (4)

Indiana University Trustees Teaching Award (professional)

Three-time recipient

Schuyler F. Otteson Outstanding Undergraduate Teaching Award (professional)

Three-time recipient

TERA Teaching Award (professional)

Indiana University Teaching Excellence Recognition Award

Excellence in Teaching Awards from Student Athletes (professional)

Kelley School of Business, Indiana University

Media Appearances (4)

Kelley's I-Core program may be the fresh perspective you need

Indianapolis Recorder  print


Have you ever wanted a fresh perspective on your business? Some “young” ideas to grow your organization? What about exposure to future employees or interns? If you answered yes to any of those questions, then a trip to the Kelley School might be a match in the making.

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Is it price gouging to increase hotel prices for major events?

WTIU  radio


Donahue says it’s not price gouging, just simple supply and demand: “This is not a have-to purchase so that is why it doesn’t legally count as price gouging,” she says.

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Excitement fills air in Speedway with news of Indianapolis 500 sellout

FOX 59 News  tv


“It’s supply and demand. If supply isn’t there and demand is, the prices are going to go higher and higher,” said Kim Donahue, Senior Lecturer of Marketing, at Indiana University’s Kelley School of Business.

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Does New Indy Zoo Ticket System Hurt Low Income Visitors?

WTIU  radio


The Indianapolis Zoo recently implemented a “dynamic pricing system,” that adjusts ticket prices based on projected demand.

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