Kim Donahue
Teaching Professor in Marketing | Indiana University, Kelley School of Business
Indianapolis, IN, UNITED STATES
Sports marketing expert with a penchant for crisis management.
Biography
Kim Donahue, senior lecturer in marketing, has taught undergraduate marketing classes for over 20 years. Following a career in sales with Metromedia Steakhouses and Kraft, Donahue received her MBA from Wright State University to accompany her undergraduate degree from Ohio State University. She is a frequent source for media outlets in Indiana, commenting on sports marketing and promoting the image of the city of Indianapolis. Donahue is a three-time winner of the IU Trustees Teaching Award and also has won the Schuyler F. Otteson Undergraduate Excellence in Teaching Award three times.
Industry Expertise (6)
Research
Education/Learning
Corporate Leadership
Advertising/Marketing
Sport - Professional
Writing and Editing
Areas of Expertise (5)
Crisis Management
Marketing Concepts
Marketing
Sports Marketing
Image Marketing
Accomplishments (4)
Indiana University Trustees Teaching Award (professional)
Three-time recipient
Schuyler F. Otteson Outstanding Undergraduate Teaching Award (professional)
Three-time recipient
TERA Teaching Award (professional)
Indiana University Teaching Excellence Recognition Award
Excellence in Teaching Awards from Student Athletes (professional)
Kelley School of Business, Indiana University
Media Appearances (4)
Kelley's I-Core program may be the fresh perspective you need
Indianapolis Recorder print
2017-09-13
Have you ever wanted a fresh perspective on your business? Some “young” ideas to grow your organization? What about exposure to future employees or interns? If you answered yes to any of those questions, then a trip to the Kelley School might be a match in the making.
Is it price gouging to increase hotel prices for major events?
WTIU radio
2017-08-30
Donahue says it’s not price gouging, just simple supply and demand: “This is not a have-to purchase so that is why it doesn’t legally count as price gouging,” she says.
Excitement fills air in Speedway with news of Indianapolis 500 sellout
FOX 59 News tv
2016-05-25
“It’s supply and demand. If supply isn’t there and demand is, the prices are going to go higher and higher,” said Kim Donahue, Senior Lecturer of Marketing, at Indiana University’s Kelley School of Business.
Does New Indy Zoo Ticket System Hurt Low Income Visitors?
WTIU radio
2014-06-21
The Indianapolis Zoo recently implemented a “dynamic pricing system,” that adjusts ticket prices based on projected demand.