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Tongil (TI) Kim - Emory University, Goizueta Business School. Atlanta, GA, US

Tongil (TI) Kim Tongil (TI) Kim

Assistant Professor of Marketing | Emory University, Goizueta Business School


Researcher in health care marketing and franchising



Tongil "TI" Kim joined the Goizueta Business School faculty in 2013. He holds a PhD in Business from Haas School of Business, University of California - Berkeley, a MS in Management Science from Stanford University, and a BAsc in engineering from Simon Fraser University. His research focuses on the development and application of structural models to understand market demand and supply, particularly in the context of franchising and public policy. His current research explores ways to quantify firm's unobservable service effort to consumers in vertical channels.

Areas of Expertise (5)

Marketing Analytics

Healthcare Marketing

Marketing and Public Policy

Empirical industrial organization


Education (3)

University of California - Berkeley: Ph.D., Marketing 2013

Stanford University: Master's, Management Science and Engineering, Operations Management 2008

Simon Fraser University: Bachelor's B.A.Sc, Electronics Engineering 2004

Media Appearances (2)

Banning hospital advertising could increase readmissions, study finds

Becker's Health IT and CEO Report  online


"Our research found that banning hospital advertising can negatively affect population health outcomes by increasing hospital readmissions within 30 days. A blanket ban on hospital advertising can lead to an additional 1.2 hospital readmissions for every 100 hospital discharges," study author Tongil Kim, PhD, assistant professor of marketing at Atlanta-based Emory University, said in a statement.

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Teaching business in the digital age

Emory News Center  


The sharing of materials has enhanced other technology-oriented courses at Goizueta, as well. Tongil "TI" Kim, assistant professor of marketing, teaches a course that was originally developed by one of his professors at UC Berkeley, now at Kellogg.

"I subtracted and added material to it in order to specifically cater to Emory students, as we draw students of different backgrounds and experience," Kim says...

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