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Kimberly Wiley - University of Florida. Gainesville, FL, US

Kimberly Wiley

Assistant Professor | University of Florida

Gainesville, FL, UNITED STATES

Kimberly Wiley's work strengthens the nonprofit sector’s role in society through public management and public policy solutions.


Kimberly Wiley is a nonprofit scholar and qualitative methodologist. She examines the nonprofit sector's role in solving society's most challenging problems, like gender-based violence, public health, and food access. Her research and teaching centralize management and public policy, and they build off her professional background in gender-based violence victim advocacy. Her recent work examines how swift policy change affects the nonprofit sector's response to social problems.

Areas of Expertise (7)

Public Policy


Qualitative Methodology

Nonprofit Management

Public Administration

Social Media

Gender-Based Violence

Media Appearances (1)

Controlled Chaos: What makes TikTok different for nonprofits?

Graham-Pelton  radio


In this episode, we talk to Dr. Kimberly Wiley, Assistant Professor of Nonprofit Leadership and Community Sciences at the University of Florida, who led a team of researchers to code 1,160 TikTok videos from 58 nonprofits to better understand how organizations use the platform – and which messages engage their audiences the most.

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Articles (3)

A cautionary tale of power and corruption: CEO autonomy and board oversight at the Florida Coalition Against Domestic Violence

Journal of Public Affairs Education

Jennifer Jones, et. al


The Florida Coalition Against Domestic Violence (FCADV) was a nationally recognized nonprofit until 2019 when scandalous newspaper headlines such as “$7.5 million payday for the head of this Florida nonprofit” alerted the public that something was amiss. The nonprofit was sued by the state and disbanded. In this teaching case, we describe the history of the nonprofit coalition and the crisis that emerged. This case is appropriate for undergraduate and graduate students.

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Engaging stakeholders on TikTok: A multi-level social media analysis of nonprofit Microvlogging

Public Administration

Kimberly Wiley, et. al


Nonprofits are warming to emerging social media platforms like TikTok, Instagram, and Snapchat. These platforms enable users to engage in ways that distinguish the sites from traditional microblogging platforms, like Facebook and Twitter. For instance, TikTok, Instagram, and Snapchat offer easy-to-use smartphone applications that allow nonprofits to record, edit, and instantly share brief video blogs, referred to as microvlogs.

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Resiliency tactics during financial crisis: The nonprofit resiliency framework

Nonprofit Management & Leadership

Elizabeth Searing, et. al


The ability of nonprofits to weather hard times is a popular theme in the literature, yet most of the research is spent on predicting organizational closure. Unfortunately, this offers little guidance to nonprofits attempting to both survive and deliver services during crises. We use the lived experiences of 31 nonprofits—a mix of umbrella groups and direct human service providers—during the Illinois state budget impasse to understand nonprofit organization resilience in times of crisis.

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