In addition to driving marketing strategy for international growth, Kirsten leads a cross-functional team of inbound marketing experts developing sales, consulting and operational processes as HubSpot establishes it's European operation.
Prior to her current EU role, Kirsten led the Product Evangelism team to spread the word globally about the value of HubSpot software. The evangelism team enabled the sales and channel organizations to achieve explosive growth and informed prospective customers with educational product and vertical content, free trials, customer evangelism, product & customer webinars, social media, analyst and blogger interaction.
A frequent public speaker, one of the things she enjoys most is interacting with the business owners HubSpot serves and helping them achieve growth and success using inbound marketing. Kirsten established the first ever HubSpot User Group Summit in 2010 which grew to 1,000 attendees including customers and HubSpot VARs in 2011!
Before HubSpot, Kirsten led product marketing for Vignette's Web Content Management product lines. Earlier product marketing and management experiences include roles at Marvell Technology Group, Intel and Siemens. A graduate of Cornell University, Kirsten earned her MBA from the MIT Sloan School of Management, where she focused on technology and marketing and won the Seley Scholarship for Leadership and Contribution.
In her free time, Kirsten runs the marketing efforts of her own small, family business, Newbold Stone, and pursues her joint loves of travel and cooking - which is why she also does a lot of sports - so she can have the calorie deficit to eat more!
Industry Expertise (4)
Writing and Editing
Media - Online
Massachusetts Institute of Technology, Sloan School of Management: MBA, Business & Technology 2003
Cornell University: BS, Hospitality & Business Administration 1997
Event Appearances (4)
Funnel London, UK
HubSpot User Group Summit Boston, MA
Winning Through Innovation - KEYNOTE Glasgow, UK
B2B Marketing Europe Berlin
Sample Talks (1)
Inbound Marketing: Generate Leads for 60% Less
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.