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Krystal Jalene Thomas - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Krystal Jalene Thomas Krystal Jalene Thomas

Continuing Lecturer | Haas School of Business, University of California, Berkeley


Branded-entertainment pioneer with expertise in content development, advertising and strategic communication across all industries


Areas of Expertise (8)

TV, Film, and Digital Entertainment



Strategic Marketing




Content Development


Krystal Jalene Thomas is a Continuing Lecturer and member of the Professional Faculty at Berkeley Haas. She holds degrees from Berkeley Haas and the USC School of Cinematic Arts, Peter Stark Producing Program. A regular on the “Haas Club Six” list of faculty achieving high student ratings, Thomas has been consistently recognized for her teaching work in marketing and communications. Her first book "Office Hours: How to Go from School to World Rule" was released by Sentia in 2018.

As a writer-producer, Thomas has twice been recognized as “One to Watch” by the Producers Guild of America; received The Accolade Award of Excellence for a TV Pilot; awarded the NATPE Unscripted Television Fellowship from the Walter Kaitz Foundation; bestowed a Hedgebrook Writing Residency for dramatic television; and named to the “Roots 100” list of emerging and established media leaders. Her work has been featured at the New York Television Festival, the Newport Beach Film Festival, Orlando Film Festival, the Canadian International Women’s Film Festival and Sundance. She has produced television and digital media for companies such as Disney, Kellogg’s, BMW, BET, Showtime, PBS, and Western Digital.

A pioneer of branded entertainment, her career as a marketing executive boasts a list of F100 digital brand launches, in addition to helming global marketing agencies for KardstadtQuelle, and Omnicom. Thomas began her career in strategy at Accenture.



Krystal Jalene Thomas Publication





Education (2)

School of Cinematic Arts, USC: MFA, Peter Stark Producing Program

University of California, Berkeley, Haas School of Business: BS

Honors & Awards (7)

Undergraduate Program Member of Faculty Club 6

2010 - Present

THE ROOT 100 List of Emerging and Established Media Leaders

Univision Communications

Hedgebrook Writing Residency

Episodic Dramatic Television

International Accolades Award of Excellence

Dramatic Television Pilot

National Association of Television and Production Executives (NATPE) Fellowship

Unscripted Television


New York Television Festival, Newport Beach Film Festival, Orlando Film Festival, Canadian International Women’s Film Festival

Producers Guild of America, Power of Diversity Fellowship

TV Drama

Selected External Service & Affiliations (6)

  • Member, UC Regents Chancellor Scholarship Committee for UC Berkeley
  • Member, Committee of Undergraduate Scholarships and Honors
  • Founder, Berkeley-Haas Women’s Empowerment Day (WED) UG Conference
  • Mentor, Women in Cable Television (WICT) Executive Development Program
  • Master Course Instructor, Cable Television & Marketing Association (CTAM)
  • Film, Television, and Web credits available upon request

Positions Held (1)

At Haas since 2010

2010 – present, Continuing Lecturer, Haas School of Business 2006 – present, Executive Producer, Pooka Ventures

Selected Papers & Publications (2)

Office Hours: How to Go From School to World Rule

Sentia Publishing

Krystal Jalene Thomas


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"Lost in Translation, " Adapt!

Solutions Press

Krystal Jalene Thomas


Teaching (2)

Product Branding & Entertainment


Business Communications

UGBA 100