Krystal Jalene Thomas
Continuing Lecturer | Haas School of Business, University of California, Berkeley
Berkeley, CA, UNITED STATES
Branded-entertainment pioneer with expertise in content development, advertising and strategic communication across all industries
Areas of Expertise (8)
TV, Film, and Digital Entertainment
Diversity
Segmentation
Strategic Marketing
Communication
Media
Branding
Content Development
About
Krystal Jalene Thomas is a Continuing Lecturer and member of the Professional Faculty at Berkeley Haas. She holds degrees from Berkeley Haas and the USC School of Cinematic Arts, Peter Stark Producing Program. A regular on the “Haas Club Six” list of faculty achieving high student ratings, Thomas has been consistently recognized for her teaching work in marketing and communications. Her first book "Office Hours: How to Go from School to World Rule" was released by Sentia in 2018.
As a writer-producer, Thomas has twice been recognized as “One to Watch” by the Producers Guild of America; received The Accolade Award of Excellence for a TV Pilot; awarded the NATPE Unscripted Television Fellowship from the Walter Kaitz Foundation; bestowed a Hedgebrook Writing Residency for dramatic television; and named to the “Roots 100” list of emerging and established media leaders. Her work has been featured at the New York Television Festival, the Newport Beach Film Festival, Orlando Film Festival, the Canadian International Women’s Film Festival and Sundance. She has produced television and digital media for companies such as Disney, Kellogg’s, BMW, BET, Showtime, PBS, and Western Digital.
A pioneer of branded entertainment, her career as a marketing executive boasts a list of F100 digital brand launches, in addition to helming global marketing agencies for KardstadtQuelle, and Omnicom. Thomas began her career in strategy at Accenture.
Multimedia
Publications:
Documents:
Photos:
Videos:
Audio/Podcasts:
Education (2)
School of Cinematic Arts, USC: MFA, Peter Stark Producing Program
University of California, Berkeley, Haas School of Business: BS
Links (3)
Honors & Awards (7)
Undergraduate Program Member of Faculty Club 6
2010 - Present
THE ROOT 100 List of Emerging and Established Media Leaders
Univision Communications
Hedgebrook Writing Residency
Episodic Dramatic Television
International Accolades Award of Excellence
Dramatic Television Pilot
National Association of Television and Production Executives (NATPE) Fellowship
Unscripted Television
Festivals:
New York Television Festival, Newport Beach Film Festival, Orlando Film Festival, Canadian International Women’s Film Festival
Producers Guild of America, Power of Diversity Fellowship
TV Drama
Selected External Service & Affiliations (6)
- Member, UC Regents Chancellor Scholarship Committee for UC Berkeley
- Member, Committee of Undergraduate Scholarships and Honors
- Founder, Berkeley-Haas Women’s Empowerment Day (WED) UG Conference
- Mentor, Women in Cable Television (WICT) Executive Development Program
- Master Course Instructor, Cable Television & Marketing Association (CTAM)
- Film, Television, and Web credits available upon request
Positions Held (1)
At Haas since 2010
2010 – present, Continuing Lecturer, Haas School of Business 2006 – present, Executive Producer, Pooka Ventures
Selected Papers & Publications (2)
Office Hours: How to Go From School to World Rule
Sentia Publishing
Krystal Jalene Thomas
2018
"Lost in Translation, " Adapt!
Solutions Press
Krystal Jalene Thomas
2009
Teaching (2)
Product Branding & Entertainment
UGBA 162A
Business Communications
UGBA 100
Social