generic speaker image
Kurt Cogghe - 4C Consulting. Brussels Area, Belgium, , BE

Kurt Cogghe

Partner | 4C Consulting

Brussels Area, Belgium, BELGIUM

Advanced Analytics; Big data in Reality; Marketing Mix Forecasting





loading image





15 years of experience in the consulting sector lead to the current competence set covering all aspects of the consulting environment: General P&L responsibility, Business development, Account mgt, Leadership skills, Project/program mgt as to delivery, this both on national and international level.

Content focus on the current offering and positioning in the area of 'Customer Interaction management': leveraging the combination of Information management, Analytics, customer relationship management and the Busines and IT alignment track.

Within 4C Consulting my offering consists of two business units:

- 1. Customer Insight:

* the cross area between IM and CRM: 'Customer analytics', ie funnel analysis, conversion rates, churn, CLV, Google analytics, ROC,...
* the cross area between CRM and business: 'CRM information architecture', ie CIM, Data Quality, Customer DM, Systems, Business semantics (Collibra),...
* the cross area between BI and CRM, ie PM, PrM, Segmentation, Multi Channel interaction, 360 views, CEM,...

2. Change, transition and process management:

Focus on being the business partner inbetween business and IT is the goal, to leverage both sides towards each other.

Eminence building:

- Guest Lecturer EMS HUB Brussels (2009 - 2012);
- Washington: presentation on XBRL conference;
- Vienna: presentation at OEB (Austrian national bank);
- Paris: presenation on EU conference;
- BI Award winner 2012 with Escapo case;
- Evangelisation with many other customers and conferences.

Industry Expertise (3)

Media - Print


Management Consulting

Areas of Expertise (3)

Advanced Analytics

Big Data in Reality

Corporate Performance Management

Accomplishments (1)

HUB guest speaker review (professional)


The review surveys received during my yearly guest lecturer's at HUB Brussels received an average of 4/5, with positive feedback on interactivity and real examples.

Education (4)

INSEAD: Executive program , Leadership 2012

EMS Brussels: Master in industrial management, Corporate performance management 2006

HUB Brussels: Master in commercial sciences, Economics 1997

KUB Tilburg: Certificate in European Studies, Erasmus European Studies 1996

Affiliations (1)

  • HUB Guest speaker

Testimonials (1)

Kurt Cogghe, Partner | SAS Analytics

Videomonial on SAS Analytics conference

Event Appearances (4)

Advanced Analytics at a Retail pharma distributor

SAS Analytics 2013  London


Corporate performance management

EMS   Brussels


XBRL applied at Fod Fin Belgium

International XBRL conference  Washington


Administrative burden reduction at EU

OEB international conference  Vienna


Sample Talks (1)

Advanced analytics in a Retail Pharma environment

Advanced analytics in a Retail Pharma environment



  • Keynote
  • Moderator
  • Panelist
  • Host/MC
  • Corporate Training


1000 to 4000 *Will consider certain engagements for no fee