Kurt Cogghe
Partner | 4C Consulting
Brussels Area, Belgium, BELGIUM
Advanced Analytics; Big data in Reality; Marketing Mix Forecasting
Media
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Biography
15 years of experience in the consulting sector lead to the current competence set covering all aspects of the consulting environment: General P&L responsibility, Business development, Account mgt, Leadership skills, Project/program mgt as to delivery, this both on national and international level.
Content focus on the current offering and positioning in the area of 'Customer Interaction management': leveraging the combination of Information management, Analytics, customer relationship management and the Busines and IT alignment track.
Within 4C Consulting my offering consists of two business units:
- 1. Customer Insight:
* the cross area between IM and CRM: 'Customer analytics', ie funnel analysis, conversion rates, churn, CLV, Google analytics, ROC,...
* the cross area between CRM and business: 'CRM information architecture', ie CIM, Data Quality, Customer DM, Systems, Business semantics (Collibra),...
* the cross area between BI and CRM, ie PM, PrM, Segmentation, Multi Channel interaction, 360 views, CEM,...
2. Change, transition and process management:
Focus on being the business partner inbetween business and IT is the goal, to leverage both sides towards each other.
Eminence building:
- Guest Lecturer EMS HUB Brussels (2009 - 2012);
- Washington: presentation on XBRL conference;
- Vienna: presentation at OEB (Austrian national bank);
- Paris: presenation on EU conference;
- BI Award winner 2012 with Escapo case;
- Evangelisation with many other customers and conferences.
Industry Expertise (3)
Media - Print
Advertising/Marketing
Management Consulting
Areas of Expertise (3)
Advanced Analytics
Big Data in Reality
Corporate Performance Management
Accomplishments (1)
HUB guest speaker review (professional)
2012-12-02
The review surveys received during my yearly guest lecturer's at HUB Brussels received an average of 4/5, with positive feedback on interactivity and real examples.
Education (4)
INSEAD: Executive program , Leadership 2012
EMS Brussels: Master in industrial management, Corporate performance management 2006
HUB Brussels: Master in commercial sciences, Economics 1997
KUB Tilburg: Certificate in European Studies, Erasmus European Studies 1996
Affiliations (1)
- HUB Guest speaker
Testimonials (1)
Kurt Cogghe, Partner | SAS Analytics
Videomonial on SAS Analytics conference
Event Appearances (4)
Advanced Analytics at a Retail pharma distributor
SAS Analytics 2013 London
2013-06-16
Corporate performance management
EMS Brussels
2012-12-02
XBRL applied at Fod Fin Belgium
International XBRL conference Washington
2008-09-01
Administrative burden reduction at EU
OEB international conference Vienna
2009-09-06
Sample Talks (1)
Advanced analytics in a Retail Pharma environment
Advanced analytics in a Retail Pharma environment
Style
Availability
- Keynote
- Moderator
- Panelist
- Host/MC
- Corporate Training
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