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Lamar Johnson - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Lamar Johnson Lamar Johnson

Associate Director, Department of Marketing | The University of Texas at Austin, McCombs School of Business


Executive Director of the Center for Customer Insight and Marketing Solutions.


Areas of Expertise (9)


Strategic Planning

Cross-Functional Team Leadership



Project Management

New Business Development

Marketing Strategy

Management Consulting


Lamar Johnson is a McCombs graduate, and is a recently retired Procter & Gamble Executive. After a career of more than 33 years in sales, marketing and supply chain roles, Lamar is one of 6 people recognized by the Department of Marketing with a distinguished service award due to his outstanding support during his years at P&G.





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Alumni Business Conference 2011 - Lamar Johnson


Education (1)

The University of Texas at Austin - McCombs School of Business: BBA., Finance 1970

Media Appearances (2)

Dr Pepper Snapple and McCombs School of Business Launch Breakthrough Marketing Education Program

The University of Texas at Austin News  online


To make the experience as true-to-life as possible, the center created MBA Brands, a limited liability company, or LLC. DPS will use the student team through the company on a consultant basis. “The LLC structure allows for much more of a real-life experience. It’s a breakthrough in marketing education,” said Lamar Johnson, CCIMS director. “This pilot will eventually lead to opportunities for many other students to participate in the future, for DPS and other companies,” Johnson added. “Cream-of-the-crop students will receive experiential training and a great opportunity, and the program will strengthen relationships between McCombs and DPS. The project brings great value to both parties — DPS will get excellent marketing strategy and planning and a great look at McCombs’ best and brightest.”...

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Dr Pepper CEO inspires McCombs students

The Daily Texan  online


Lamar Johnson, executive director of the center for customer insights and marketing solutions said he was asked to host the event because of his business relationship with members of the company. “I’m very proud to represent the McCombs School of Business in hosting this event,” Johnson said. “It’s an honor.” The business council invited Young to speak because of his accomplishments and his continuing relationship with the McCombs School of Business, said Johnson. “Dr Pepper Snapple is a strong partner with the McCombs School of Business and hires a number of our students,” Johnson said. “We love to have our strong partners come and speak to our school.”...

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