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Lance Gentry - University of Mary Washington. Fredericksburg, VA, US

Lance Gentry

Professor of Business | University of Mary Washington

Fredericksburg, VA, UNITED STATES

Dr. Gentry has been surveying and evaluating respondents since 1993



Dr. Gentry received his Ph.D. in Marketing and Supply Chain Management from Michigan State University. In both academics and industry, Dr. Gentry has been surveying and evaluating respondents since 1993. In previous experience, Dr. Gentry was directly responsible for market research as a Marketing Manager at Intel Corporation and as the North American Director for New Product Development at Philips Consumer Electronics Company. He also earned an MBA and a BSBA at the University of Tennessee.

Areas of Expertise (9)

Market Research

Data Analysis

Qualitative Research

Product Management

Focus Groups

Online Advertising

New Product Development

Product Testing

User Interface Testing

Education (2)

Michigan State University - The Eli Broad College of Business: Ph.D., Marketing and Supply Chain Management 2003

University of Tennessee-Knoxville - College of Business Administration: MBA, BBSA, Business

Affiliations (1)

  • Heartland Market Research LLC : Principal Investigator

Media Appearances (1)

GWRC seeks community input for plan to bring good jobs here

The Free Lance-Star  online


The second session, ”Understanding the Region: Who are we and what are our opportunities?,” will be held Oct. 17. It will feature Lance Gentry, a professor at UMW’s College of Business, and Janel Donohue, president of Rappahannock United Way.

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Articles (5)

Driver perceptions and sources of user dissatisfaction in the implementation of variable speed limit systems

Transport Policy

2012 ABSTRACT: This research explores technical innovation and the impact of resistance to innovation in the implementation of an active traffic management system. Technology-driven change initiatives are often difficult to implement and failure rates are high. Lack of success is ...

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Marketing in the 22nd century: A look at four promising concepts

Asian Journal of Marketing

2010 ABSTRACT: Marketers have always used technology to advance their art. As the end of the first decade of the twenty-second century nears, it is already apparent that technological advances will continue to change how marketing is practiced. This study looks at how four ...

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Cultural values reflected in Arab and American television advertising

Journal of Current Issues & Research in Advertising

2007 ABSTRACT: This study examines cultural values as reflected in US and the Arab world television advertising. A total of 866 television commercials from Egypt, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates and the United States were analyzed. Contrary to the ...

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The forecasting classification grid: a typology for method selection

Journal of Global Business Management

2006 ABSTRACT: Given the large variety of forecasting methods, researchers have developed different ways of classifying these methods. However, none of these methods meet the criteria of a good typology, i.e. concise, exclusive and exhaustive. Based on a review of the ...

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A comparison of three models to explain shop‐bot use on the web

Psychology & Marketing

2002 ABSTRACT: An ongoing requirement in the 21st century is that marketers must understand the impact of the network economy on buyer behavior. Although new models will certainly be developed, it seems reasonable that existing models of buyer behavior will still apply. This ...

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