Lara McCulloch-Carter
Chief Brand Storyteller | READY2SPARK
Toronto, ON, CANADA
Lara’s a secret you want to keep to yourself. Anti-PowerPoint, she’s innovative, a storyteller & meaningful. I’ve hired her time &...
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Biography
"Lara is genuinely one of those secrets you want to keep to yourself, but you can’t help but share. Whether one-on-one, in small groups or in front of large audience, Lara demonstrates such professionalism as a presenter, with the antithesis of “PowerPoint speak”, her presentations are innovative, meaningful, and on the mark. She belongs to the future; is able to create a dialogue and solve problems in real time, and has no problem being a generous speaker, willing to listen and to help. That is why I have hired her and will do so time and time again. Absolutely brilliant." ~ Ryan Hanson, Beevents
Hiring the right keynote speaker for your event can be a monumental task. You want to find someone who can connect with your audience, understand them and help spark solutions to their biggest business growth challenges. You want to build value for your attendees and convert them into raving fans about your event education.
Lara McCulloch-Carter is a pioneering force in the evolving social media, marketing and branding revolution. With over 15 years experience as a Brand Strategist, she brings ‘Big Brand thinking’ to entrepreneurs and small businesses.
It’s the culmination of her expertise and her passion for industry that makes Lara a sought after business keynote speaker. She leaves no stone unturned – building relevant and motivating education by investing in learning about your audience. A true storyteller by nature, she makes learning entertaining and memorable. Through her talks, Lara has inspired professionals around the world to rethink what they know about attracting customers.
INTERNATIONAL SPEAKER
Lara has spoken with audiences in:
Hong Kong • Philippines • Singapore • Australia • Canada • United States • Jamaica • Trinidad
DIVERSE AUDIENCES
Her audiences have come from a vast array of industries, some of which include:
Consumer packaged goods • Meetings • Hospitality • Camping (Day & Overnight) • Telecommunications • Banking • Recruiting • Conferences & Trade Shows • Entrepreneurs
Industry Expertise (10)
Media - Online
Advertising/Marketing
Writing and Editing
Public Relations and Communications
Women
Consumer Goods
Market Research
Corporate Training
Business Services
Social Media
Accomplishments (6)
Connect Magazine's Top 40 under 40 (professional)
2012-01-01
Recognized by Connect Magazine in their Top 40 under 40 list.
CSE's Top Industry Blog (professional)
2012-01-01
READY2SPARK's blog won best industry blog from Canadian Special Events
BizBash Industry Innovator 2011 (professional)
Recognized by BizBash Magazine, a national publication, as an industry innovator in their inaugural Innovation issue.
CEIA Spirit of the Industry Award 2008 (professional)
Celebrated by the Canadian Event Industry Awards as a leader and champion of industry spirit.
ISES Leadership Award 2007 (professional)
Recipient of the industry Leadership award by the International Special Events Society, Toronto chapter.
ISES Dedication Award 2009 (professional)
Recognized for dedication to the Toronto Chapter of the International Special Event Society.
Affiliations (2)
- MPI
- ISES
Links (2)
Event Appearances (23)
If I could go back...what I've learned and what I'd do differently
HSMAI Cleveland Chapter Cleveland, Ohio
A Brand New World
MPI World Education Conference 2011 Orlando, Florida
Social media in events
Events Asia 2010 Manila, Philippines
Getting SMART about social media
MPI World Education Conference 2011 Orlando, Florida
Full day social media workshop
Events Asia 2010 Manila, Philippines
Corporate Social Media Workshop Training
Private Client Detroit, Michigan
Panel: State of the industry
Event Solutions / Catersource Las Vegas, Nevada
Corporate Social Media Workshop Training
Private client New York, New York
Socialize with a purpose
Event Solutions / Catersource Las Vegas, Nevada
Getting SMART about social media
ISES Calgary Calgary, Alberta
Developing a social media strategy
Event Management Institute Caribbean Trinidad, West Indies
Event Marketing 2.0 Webinar
MeetingsNet Online
Building a business in 140 characters or less
The Special Event Show New Orleans, Louisiana
It's time to get SMART about social media
American Rental Association 2011 Las Vegas, NV
Creating a killer personal brand online
ISES Toronto Toronto, Ontario
Full Day Social Media Workshop
Manila, Philippines
Social media for event planners
Eventology Conference & Expo Trinidad, West Indies
Get SMART about social media
ISES Hong Kong Hong Kong
Panel: Meet the masters
Eventology Conference & Expo Trinidad, West Indies
Keynote: A Brand New World
Australian Event Symposium Sydney, Australia
3 Stories from the bleeding edge: How real companies are getting real results with social media
The Special Event Show 2011 Phoenix, Arizona
The NEW Way to win friends & influence people
CSEME 2009 Toronto, Ontario
Keynote: Creating Evangelists
ATA National Conference (Call Centres) Sydney, Australia
Style
Availability
- Keynote
- Panelist
- Workshop Leader
- Corporate Training
Social