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Lara McCulloch-Carter - READY2SPARK. Toronto, ON, CA

Lara McCulloch-Carter

Chief Brand Storyteller | READY2SPARK

Toronto, ON, CANADA

Lara’s a secret you want to keep to yourself. Anti-PowerPoint, she’s innovative, a storyteller & meaningful. I’ve hired her time &...








"Lara is genuinely one of those secrets you want to keep to yourself, but you can’t help but share. Whether one-on-one, in small groups or in front of large audience, Lara demonstrates such professionalism as a presenter, with the antithesis of “PowerPoint speak”, her presentations are innovative, meaningful, and on the mark. She belongs to the future; is able to create a dialogue and solve problems in real time, and has no problem being a generous speaker, willing to listen and to help. That is why I have hired her and will do so time and time again. Absolutely brilliant." ~ Ryan Hanson, Beevents

Hiring the right keynote speaker for your event can be a monumental task. You want to find someone who can connect with your audience, understand them and help spark solutions to their biggest business growth challenges. You want to build value for your attendees and convert them into raving fans about your event education.

Lara McCulloch-Carter is a pioneering force in the evolving social media, marketing and branding revolution. With over 15 years experience as a Brand Strategist, she brings ‘Big Brand thinking’ to entrepreneurs and small businesses.

It’s the culmination of her expertise and her passion for industry that makes Lara a sought after business keynote speaker. She leaves no stone unturned – building relevant and motivating education by investing in learning about your audience. A true storyteller by nature, she makes learning entertaining and memorable. Through her talks, Lara has inspired professionals around the world to rethink what they know about attracting customers.

Lara has spoken with audiences in:
Hong Kong • Philippines • Singapore • Australia • Canada • United States • Jamaica • Trinidad

Her audiences have come from a vast array of industries, some of which include:
Consumer packaged goods • Meetings • Hospitality • Camping (Day & Overnight) • Telecommunications • Banking • Recruiting • Conferences & Trade Shows • Entrepreneurs

Industry Expertise (10)

Media - Online


Writing and Editing

Public Relations and Communications


Consumer Goods

Market Research

Corporate Training

Business Services

Social Media

Accomplishments (6)

Connect Magazine's Top 40 under 40 (professional)


Recognized by Connect Magazine in their Top 40 under 40 list.

CSE's Top Industry Blog (professional)


READY2SPARK's blog won best industry blog from Canadian Special Events

BizBash Industry Innovator 2011 (professional)

Recognized by BizBash Magazine, a national publication, as an industry innovator in their inaugural Innovation issue.

CEIA Spirit of the Industry Award 2008 (professional)

Celebrated by the Canadian Event Industry Awards as a leader and champion of industry spirit.

ISES Leadership Award 2007 (professional)

Recipient of the industry Leadership award by the International Special Events Society, Toronto chapter.

ISES Dedication Award 2009 (professional)

Recognized for dedication to the Toronto Chapter of the International Special Event Society.

Affiliations (2)

  • MPI
  • ISES

Event Appearances (23)

Event Marketing 2.0 Webinar

MeetingsNet  Online

Building a business in 140 characters or less

The Special Event Show  New Orleans, Louisiana

It's time to get SMART about social media

American Rental Association 2011  Las Vegas, NV

Creating a killer personal brand online

ISES Toronto  Toronto, Ontario

Full Day Social Media Workshop

  Manila, Philippines

Social media for event planners

Eventology Conference & Expo  Trinidad, West Indies

Get SMART about social media

ISES Hong Kong  Hong Kong

Panel: Meet the masters

Eventology Conference & Expo  Trinidad, West Indies

Keynote: A Brand New World

Australian Event Symposium  Sydney, Australia

3 Stories from the bleeding edge: How real companies are getting real results with social media

The Special Event Show 2011  Phoenix, Arizona

The NEW Way to win friends & influence people

CSEME 2009  Toronto, Ontario

Keynote: Creating Evangelists

ATA National Conference (Call Centres)  Sydney, Australia

If I could go back...what I've learned and what I'd do differently

HSMAI Cleveland Chapter  Cleveland, Ohio

A Brand New World

MPI World Education Conference 2011  Orlando, Florida

Social media in events

Events Asia 2010  Manila, Philippines

Getting SMART about social media

MPI World Education Conference 2011  Orlando, Florida

Full day social media workshop

Events Asia 2010  Manila, Philippines

Corporate Social Media Workshop Training

Private Client  Detroit, Michigan

Panel: State of the industry

Event Solutions / Catersource  Las Vegas, Nevada

Corporate Social Media Workshop Training

Private client  New York, New York

Socialize with a purpose

Event Solutions / Catersource  Las Vegas, Nevada

Getting SMART about social media

ISES Calgary  Calgary, Alberta

Developing a social media strategy

Event Management Institute Caribbean  Trinidad, West Indies



  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training


2500 to 7500