Lars Goransson is responsible for IDC's Canadian operation as Managing Director. IDC Canada's product and services offerings provide the Canadian IT community with market intelligence and market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management. Lars is also part of IDC’s Global Management Team.
Prior to his role as Managing Director, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as General Manager & Group VP. Previously, Lars managed IDC Canada’s Custom Solutions Group providing proprietary advisory services to Canadian clients. Lars started his career with IDC in the IT outsourcing space and successfully built a very a large IT Services Research Group in Canada.
Mr. Goransson is a graduate of the School of Business, Economics and Law at the University of Gothenburg in Sweden. Lars is a board member at the Information Technology Association of Canada (ITAC). He is also a board member at the Canadian Channel Chiefs Council (C4) and chairs the Research Committee. He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).
Areas of Expertise (6)
Concordia University: Graduate Studies, Management 1996
University of Gothenburg, School of Business, Economics & Law: Bachelor of Science, Management and Economics 1994
Media Appearances (22)
World’s Leading Brand For CIOs And IT Decision-Makers Launches In Canada
CIO brand expansion in Canada provides multi-channel marketing opportunities connecting technology vendors with CIOs. “IDC has been the leading IT research provider in Canada for over 35 years,” explained Lars Goransson, managing director, IDC Canada. “With the 2022 launch of our premier events for the Canadian IT industry, plus the launch of our sister company Foundry’s CIO global media brand for Canadian tech execs, we are now truly the leading platform for researching, educating, identifying, influencing and connecting tech buyers and sellers in Canada.”
Canadian ICT market to grow to $132.6 billion by 2025
The firm expects the Canadian economy will grow by 4.1% in 2022, with ICT spending moving in lockstep at approximately 5% growth. ICT market growth will be concentrated on cloud computing, core business applications, security, and customer experience, according to the firm. “However, the growth is not without some challenges. Supply chain disruptions and energy constraints will continue, and new variants of Covid-19 will remain a cause for concern," Lars Goransson, managing director at IDC Canada, said.
IDC Canada Predicts Top 10 Tech Market Trends to Transform Enterprises in 2022 and Healthy Growth in the Canadian ICT Market Expected to Reach C$132.6 Billion by 2025
“After a long pandemic that disrupted markets and crippled economies, vaccinations brought us new hope during the first half of the year. In the second half, rising vaccination rates and easing health restrictions, along with supportive monetary and fiscal policies, enabled the economy to embark on a journey of recovery. Moving into 2022, we expect the recovery to continue with a robust GDP growth rate of 4.1%, and the Canadian IT market growing about 5%,” said IDC Canada’s Managing Director, Lars Goransson, “However, the growth is not without some challenges. Supply chain disruptions and energy constraints will continue, and new variants of Covid-19 will remain a cause for concern."
IDC Canada Unveils its 10 Canadian Tech Market Predictions for 2021 and Highlights the Digital Path Ahead to Succeed in the Next Normal
IDC Canada online
International Data Corporation (IDC) Canada just released its technology predictions for 2021. The IDC Market Presentation entitled IDC Canada Predictions 2021: Digital Priorities for the Future Enterprise (IDC# CA47071220), was originally presented during IDC's annual Canadian Tech Predictions webcast on December 8th, 2020 and provides business decision-makers and technology vendors with insight and perspective into the top developments that will affect the Canadian market in 2021. “As we focus on 2021, digital transformation is now driving business decisions. But DX isn't driven by technology - it's powered by technology. DX is about accomplishing the business' goals and missions through the most appropriate and relevant tools available today and tomorrow,” said Lars Goransson, Managing Director at IDC Canada. “DX has been core to surviving the pandemic and it will be central to competing in the Next Normal. DX isn’t technology, it is business,” concluded Goransson.
Digital Transformation Week 2020: Advice when you need it most
IT World Canada
With the pandemic sparking unprecedented digital transformation efforts, organizations looking to peers and leaders for the best advice on what works and what’s problematic should attend ITWC’s 2020 Digital Transformation Conference and Awards. “The COVID-19 crisis knocked five years out of the DX curve for most businesses,” Lars Goransson, IDC Canada’s Group Vice President and General Manager recently told channel business leaders. “It’s now or never for many organizations if they are going to compete moving forward.”
Balsillie, Trecroce, Padelford added to Digital Transformation Week lineup
IT World Canada
Three more heavy hitters in the tech industry with extensive experience in digital transformation have joined the lineup for ITWC’s Digital Transformation Week Conference in mid-July. Digital Transformation Award: Judging Panel - Lars Goransson, General Manager and Group VP, IDC Canada - Gary Davenport, Past President Canadian CIO Association of Canada - Corey Cox, VP Information Technology, Tandet Group - Helen Polatajko, Board Member, CDSPI - Sam Liscio, Chief Technology and Innovation Officer, WSIB - Joe Pucciarelli, Group Vice President & Executive Advisor, IDC – Ex Officio
Canadian telecom industry likely to face $2 billion revenue hit: IDC
Canada’s telecom industry is going to face about a $2 billion revenue hit because of COVID-19, resulting mostly from business customers cancelling broadband wireline services, according to a report from the International Data Corporation, an analytics research firm. “The impact of the COVID-19 crisis represents the most significant deceleration in ICT [information communication technology] spending growth Canada has experienced in modern time,” Lars Goransson, managing director at IDC Canada, said in the report.
Canadian telecom market predicted to see $2 billion decline in revenue due to COVID-19: study
Analysts at IDC Canada predict that the COVID-19 pandemic will substantially impact the telecommunications services market. The analytics firm expects there to be negative growth in 2020 before eventually rebounding in 2021, as noted in its latest report. IDC Canada predicts that there will be a decline of $2 billion CAD in revenue. “The impact of the COVID-19 crisis represents the most significant deceleration in ICT spending growth Canada has experienced in modern time” said Lars Goransson, the managing director at IDC Canada, in the report.
IDC Expects Canada’s Telecom Market to Face a Significant Revenue Slowdown in 2020 and Beyond
IDC Canada online
The global COVID-19 pandemic and the necessary containment measures put in place by governments will substantially impact the Canadian telecommunications services market producing negative growth in 2020 before rebounding in 2021. "The impact of the COVID-19 crisis represents the most significant deceleration in ICT spending growth Canada has experienced in modern time" said Lars Goransson, Managing Director at IDC Canada.
IDC Expects Canada’s ICT Market to Face a Significant Slowdown in Technology Spending in 2020 and Beyond
IDC Canada online
The coronavirus outbreak across the world and the necessary containment measures put in place by governments will substantially affect the Canadian IT markets, severely accelerating the impact already felt from the supply-driven effects from Asia. In this extremely fluid scenario, International Data Corporation (IDC) now expects to see a significant slowdown in technology spending in 2020 across Canadian organizations, with IT spending expected to decline by -5.0%. "When taking a broad historical view of Canadian IT spending across the past decade, the impact of the COVID-19 crisis is expected to exceed the levels of the 2008–2009 financial crisis. As such, it does represent the most significant deceleration in IT spending growth Canada has experienced in modern time," said Lars Goransson, Managing Director at IDC Canada.
It’s time to showcase your Digital Transformation prowess
IT World Canada
Nominations for the ITWC 2020 Digital Transformation Awards are now open. ITWC has recruited several high-profile industry leaders who have agrees to serve as judges of the nominations. They are: Gary Davenport, past president of the CIO Association of Canada; Lars Goransson, General Manager & Group Vice President, IDC Canada, Samantha Liscio, Chief Technology and Innovation Officer, WSIB, Helen Polatajko, Board Member, CDSPI, and Corey Cox, CIO, Tandet Group.
Coronavirus ‘decimated’ device manufacturing in February, says IDC
IT World Canada
The spreading of Coronavirus has curtailed production in the tech industry, a new IDC study finds. “It’s a really tricky thing to navigate,” said Lars Goransson general manager and group vice-president, IDC Canada, adding there are currently no plans to cancel its Directions event in Toronto April 7. “We’re going to continue to monitor the situation for the next week or two, but it’s a challenging environment.”
IDC Canada Releases Its 2020 Predictions for the Canadian ICT Market – Moving From Digital Vision to Execution
IDC Canada online
International Data Corporation (IDC) Canada just released its top ten information and communication technology predictions for 2020. The IDC Market Presentation entitled Canadian ICT Predictions 2020: From Digital Vision to Execution (IDC# CA44463319), was originally presented during IDC's annual Canadian ICT Predictions webcast on December 4th, 2019 and provides business decision makers and technology vendors with insight and perspective into the top developments that will affect the Canadian market over the next one to five years.
How to get rewarded for your Digital Transformation prowess
Nominations for the 2019 Digital Transformation Awards sponsored by IT World Canada (ITWC) are now open. ITWC has recruited several high-profile industry leaders who have agrees to serve as judges of the nominations. They are: Gary Davenport, past president of the CIO Association of Canada; Lars Goransson, General Manager & Group Vice President, IDC Canada, Samantha Liscio, Chief Technology and Innovation Officer, WSIB, Helen Polatajko, Board Member, CDSPI, Ted Maulucci, President, SmartOne Solutions, and Corey Cox, CIO, Tandet Group.
Canadian ICT Predictions 2019: Business Innovation, Accelerated Infrastructure and the Future of Work
CIO Association of Canada
Adhering to what has now become a long-standing annual tradition, the Toronto Chapter welcomed the International Data Corporation (IDC) and association members to the Telus Tower in downtown Toronto to reveal this year’s ICT predictions. The highly anticipated event spurred thought-provoking discussion amongst audience members and left attendees with an interesting take on how information and communication technology will transform society in the coming years. This year, a familiar trio gave the interactive presentation: Lars Goransson, Managing Director, IDC Canada Tony Olvet: Group VP, Research Jason Bremner: VP, Industry & Business Solutions
IDC Canada Releases Its 2019 ICT Predictions for Canada – Get Ready for Business Innovation, Accelerated Infrastructure and the Future of Work
International Data Corporation (IDC) Canada just released its top information and communication technology predictions for 2019. The IDC Market Presentation entitled Canadian ICT Predictions 2019: Business Innovation, Accelerated Infrastructure and the Future of Work (IDC# CA43241318), was originally presented during IDC's annual Canadian ICT Predictions webcast on December 6th, 2018 and provides business decision makers and technology vendors with insight and perspective into the top developments that will affect the Canadian market over the next one to five years. View the webcast on-demand.
Lars Goransson, Victoria Lennox, Steve Brar and Andra Popescu Join The AI Directory
1888 Press Release
Launched by IT World Canada, CATAAlliance and SalesChoice Inc., the AI Directory has over 400 profiles already indexed. The addition of these new members further strengthens the AI Directory team in its mission to provide all AI stakeholders with an opportunity to profile their expertise, find influencers, discover partnership opportunities, share research, and gain insights into new business models.
Digital Transformation Conference adds speakers Alex Benay, Tony Lacavera
IT World Canada
Two more high profile speakers have been added the agenda of ITWC’s second annual Digital Transformation Conference and Awards slated for downtown Toronto on August 14. The awards will be evaluated by our judging panel that includes Lars Goransson, IDC, Corey Cox, Tandet Group, Ron Babin, Ryerson University, Gary Davenport, CIO Association of Canada, Corinne Charette, and Ted Maulucci, Smart One Solutions.
IDC says Canadian IT spending set to rebound, mobile device sales to stall in 2017
Canadian tech spending will rebound in 2017, but mobile device sales will continue to stall, according to IDC Canada’s IT predictions for the year ahead. Although IT investment slipped on the low oil and gas prices that hampered Canada’s economy this year, “2017 will see stronger IT spending growth than 2016,” said Lars Goranssson, general manager and group VP at IDC Canada.
IDC predicts smartphone slump, softer ICT growth for Canada in 2016
IT Business online
“Cognitive is the buzzword for 2016,” declared Lars Goransson, group vice-president and general manager of IDC Canada. “At least 50 per cent of all developers will include some cognitive attributes” in their applications by 2020, he said. Developers should target cognitive apps towards Canada’s retail, healthcare, finance, government and manufacturing verticals because that’s where cognitive computing will gain traction first, Goransson said. Although Canadian enterprises will experiment with cognitive computing in 2016, the technology won’t attain mainstream adoption here until 2020 – later than in the rest of the world – due to Canada’s shortage of analytics talent, he said...
Mobile trend will push phone, tablet ownership past PCs in 2014
The Globe and Mail online
Banks and other financial companies will also continue to push mobile wallet solutions, according to IDC Canada general manager and group vice-president Lars Goransson. "Multiple offerings will cause confusion and will initially provide few benefits to incentivize users and we expect only limited take up in 2014," Goransson said. The wearable technology trend is also expected to be pushed hard to consumers in 2014 but not many will take it up, IDC predicts. While 15 per cent of Canadian consumers said in a fall survey that they had "very high interest" in smart watches — and nearly 40 per cent of males between 13 and 17 said they wanted one — even a long-rumoured Apple smart watch wouldn't be an immediate mass market hit, Goransson said...
Major Canadian security breach coming: IDC
IT World Canada
Economists suspect 2013 will be a year of slow growth in Canada, but an information technology market research firm warns those who oversee IT departments not to relax.