Lars Goransson is responsible for IDC's Canadian operation as Managing Director. IDC Canada's product and services offerings provide the Canadian IT community with market based research across the value continuum of budgeting & planning, marketing awareness and lead generation, and measurement and performance management.
In addition to his role as Managing Director, Lars actively manages IDC Canada's Custom Solutions group. IDC Canada's Custom Solutions Group is responsible for managing large custom research projects and proprietary consulting activities with IDC's clients.
Prior to his role as Managing Director, Lars has held a number of senior analyst and management roles since joining IDC in 1996, most recently as General Manager & Group VP. Prior to managing the Custom Solutions Group, Lars managed IDC Canada's Services Research Group.
Mr. Goransson is a graduate of the School of Business, Economics and Law at the University of Gothenburg in Sweden. Lars is also a board member at the Canadian Channel Chiefs Council (C4) and chairs the Research Committee. He is a certified Project Management Professional (PMP) and a member of the Canadian Association of Management Consultants (CAMC).
Areas of Expertise (6)
Concordia University: Graduate Studies, Management 1996
University of Gothenburg, School of Business, Economics & Law: Bachelor of Science, Management and Economics 1994
Media Appearances (6)
Lars Goransson, Victoria Lennox, Steve Brar and Andra Popescu Join The AI Directory
1888 Press Release
Launched by IT World Canada, CATAAlliance and SalesChoice Inc., the AI Directory has over 400 profiles already indexed. The addition of these new members further strengthens the AI Directory team in its mission to provide all AI stakeholders with an opportunity to profile their expertise, find influencers, discover partnership opportunities, share research, and gain insights into new business models.
Digital Transformation Conference adds speakers Alex Benay, Tony Lacavera
IT World Canada
Two more high profile speakers have been added the agenda of ITWC’s second annual Digital Transformation Conference and Awards slated for downtown Toronto on August 14.
The awards will be evaluated by our judging panel that includes Lars Goransson, IDC, Corey Cox, Tandet Group, Ron Babin, Ryerson University, Gary Davenport, CIO Association of Canada, Corinne Charette, and Ted Maulucci, Smart One Solutions.
IDC says Canadian IT spending set to rebound, mobile device sales to stall in 2017
Canadian tech spending will rebound in 2017, but mobile device sales will continue to stall, according to IDC Canada’s IT predictions for the year ahead.
Although IT investment slipped on the low oil and gas prices that hampered Canada’s economy this year, “2017 will see stronger IT spending growth than 2016,” said Lars Goranssson, general manager and group VP at IDC Canada.
IDC predicts smartphone slump, softer ICT growth for Canada in 2016
IT Business online
“Cognitive is the buzzword for 2016,” declared Lars Goransson, group vice-president and general manager of IDC Canada. “At least 50 per cent of all developers will include some cognitive attributes” in their applications by 2020, he said.
Developers should target cognitive apps towards Canada’s retail, healthcare, finance, government and manufacturing verticals because that’s where cognitive computing will gain traction first, Goransson said. Although Canadian enterprises will experiment with cognitive computing in 2016, the technology won’t attain mainstream adoption here until 2020 – later than in the rest of the world – due to Canada’s shortage of analytics talent, he said...
Mobile trend will push phone, tablet ownership past PCs in 2014
The Globe and Mail online
Banks and other financial companies will also continue to push mobile wallet solutions, according to IDC Canada general manager and group vice-president Lars Goransson.
"Multiple offerings will cause confusion and will initially provide few benefits to incentivize users and we expect only limited take up in 2014," Goransson said.
The wearable technology trend is also expected to be pushed hard to consumers in 2014 but not many will take it up, IDC predicts.
While 15 per cent of Canadian consumers said in a fall survey that they had "very high interest" in smart watches — and nearly 40 per cent of males between 13 and 17 said they wanted one — even a long-rumoured Apple smart watch wouldn't be an immediate mass market hit, Goransson said...
Major Canadian security breach coming: IDC
IT World Canada
Economists suspect 2013 will be a year of slow growth in Canada, but an information technology market research firm warns those who oversee IT departments not to relax.
Event Appearances (5)
IDC Canada Predictions 2018
CIO Association - Toronto Chapter Kick-off Toronto
IDC Canada Predictions, 2018: Balancing Innovation, Value, and Security in a Digitally Transformed World
IDC Canada Predictions 2018 Web Conference Toronto
Deep Dive Into Canada’s ICT Market
Invest in Canada, Global Affairs Canada (GAC) New York
The 3rd Platform – ICT Transformation 2020: A Canadian Perspective
Invest in Canada, Global Affairs Canada (GAC) New York
CIO and Business Leadership: Where Do We Go From Here?
CIO Peer Forum Toronto, Ontario
Lars Goransson, Tony Olvet
This IDC Market Presentation explores IDC Canada's ICT predictions for 2018 and was originally presented as a web conference on December 6, 2017. Thought leaders Tony Olvet and Lars Goransson highlighted the most dynamic information and communication technology developments in the tech world that will impact the Canadian tech industry's ability to grow and compete. Key topics explored are: cybersecurity, platform as a service, managed cloud services, Smart Cities, blockchain, artificial intelligence (AI), data as a service, innovation, intelligent assistants, and augmented reality.
This IDC Presentation provides a recap of our Canadian predictions web conference held on December 7, 2016. IDC Canada's predictions track one of the biggest ICT stories of our time: the continuing emergence and evolution of the 3rd Platform and the focus on digital transformation (DX).
Thought leaders Tony Olvet and Lars Goransson highlighted the most dynamic information and communication technology developments in the tech world that will impact the Canadian tech industry's ability to grow and compete. Covering economic, business, and technology trends, this IDC Presentation arms technology professionals from both end-user and vendor communities, with unparalleled insight into the industry outlook for the years ahead.
Key topics explored include:
-Digital transformation: Mobile engagement and beyond
-Cloud tailored for DX: More intelligent, industry-focused clouds
-AI and cognitive computing in applications and services
-Automation in Canadian business and IT operations
-Cloud security: A shared responsibility
This IDC Financial Insights report provides an update to IDC Financial Insights' May 2014 report that examined the current status of mobile payments in Canada and how they might evolve in the future...
This IDC Presentation provides a snapshot highlighting the impact on energy sector ICT investments. The core assumptions underpinning the IDC's forecast for the oil and gas sector have significantly deteriorated in the past six months...
This IDC Presentation was originally held as a Web conference on December 3, 2015. It covers economic, business, and technology predictions and trends shaping 2016. It arms technology professionals from both end-user and vendor communities, with unparalleled insight into the industry outlook for the year ahead.