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Laura Busche - Ozone Labs. Colombia, Atlántico, CO

Laura Busche Laura Busche

Digital Marketing Consultant: | Ozone Labs

Colombia, Atlántico, COLOMBIA

CMO at Ozone Group



Business professional with a passion for design. International speaker, researcher, consultant and writer.

American University alum, with Summa Cum Laude honors in Business Administration. Interned at National Geographic and worked in Groupon. Ozone Labs cofounder in 2008 and CMO in 2013. Colciencias scholar, awarded a 4-year grant to complete PhD studies in consumer behavior. World Economic Forum Global Shaper.

Author of O'Reilly's upcoming Lean Branding book (

More at

Specialties: Digital Marketing, Branding & Identity, Consumer Research

Industry Expertise (3)

Business Services

Direct Marketing


Areas of Expertise (3)



Consumer Behavior

Education (1)

American University: Bachelor of Science (Summa Cum Laude), Business Administration: International Marketing 2010

Affiliations (5)

  • American University
  • SCAD
  • Ozone Group
  • O'Reilly Media
  • World Economic Forum

Sample Talks (1)

Lean Branding

Lean Branding is about building chameleon brands. There's no use in standing still in the marketplace when consumers' ideas of who they are/want/need are changing all over the place. Brands today are much better off listening to these changes and learning from them. Evolving. Iterating continuously in endless cycles of building, measuring and learning.



  • Keynote
  • Panelist
  • Workshop Leader
  • Corporate Training