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Laurie Gelb - Profit by Change. Greater Seattle Area, WA, US

Laurie Gelb

Principal | Profit by Change

Greater Seattle Area, WA, UNITED STATES

Act on evidence, profit by change



Always seeking to bridge the science/practice/commercial divide, Laurie earned her MPH while a hospital marketing consultant and publishes across clinical and business journals. An early e-health pundit, she applies three decades of experience spanning the M.D. Anderson Cancer Center to Sanofi-Aventis and WellPoint, to the conclusion that "patient satisfaction" and "disease management" are outmoded constructs in the value/outcomes-driven era. A content developer as well as researcher and strategist, Laurie has pioneered alternatives to forced choice models (e.g. conjoint) in decision support, while counseling the judicious use of social, mobile and peer channels to create win/wins across the organization.

Industry Expertise (3)



Health Care - Services

Areas of Expertise (3)

Market Research

Population Health

Behavioral Change

Accomplishments (1)

Bridge science/commerce gaps daily (professional)


Leverage and integrate patient care operations, market research/stratification, competitive intelligence, longitudinal patient data, medical charts, qualitative methods, heuristic decision models, claims data, front line customer contact, field reports, HCP relationships, branding, content development, information architecture, entrepreneurship, new product commercialization.

Education (2)

University of Texas: MPH, Health Services 1990

University of Houston: BA, Philosophy/Business Administration 1981

Affiliations (4)

  • Profit by Change
  • Kick
  • Fledge
  • Puget Sound Research Forum

Event Appearances (13)

Customer Value: What to Measure and How to Measure It

IQPC Using the Balanced Scorecard in Healthcare Organizations  Washington, DC


How Physicians Use the Internet

ROI Health Day (Health Care Marketing & Communications Council)  New York, NY


Expectations in Consumer-Defined Health: Where Do the Drugs Fit In?

Consumer-Defined Health Conference & Expo  Las Vegas, NV


Using Consumer, Caregiver and Clinical Heuristics to Support Optimal Health Decisions

3rd Annual Disease Management Conference & Expo  Boston, MA


Who Moved My Evidence? Health Decision Support in the Internet Era

Defined Care Health Web Summit, Managed Care On Line  Podcast & teleconference


The Ultimate Hack: Disease Management Meets the Digital Lifestyle

FutureCare 2007, Managed Care On Line  Podcast & oral presentation


Biopharmaceutical Market Research in 2008: Spend Less, Learn More and Keep It Real

Center for Business Intelligence   Webinar


Leveraging the Internet, Mobile & Social Media

Delaware Governor’s Conference on Tourism  Bridgeville, DE


Corporate & Product Marketing & Branding

GoodCompany Ventures (lecture)  Philadelphia, PA


Be DelAWARE for Fun & Profit

Delaware Governor’s Conference on Entrepreneurial Business  Wilmington, DE


Peril & Promise in the Customer Contact Center

Consumerism Web Summit, Managed Care On Line  Event DVD


Asked & Answered: Actionable Questionnaire Design

Ignite Research! (Puget Sound Research Forum)  Seattle, WA


Brand Building & Marketing: Art, Science & Conversation

Fledge, a conscious company incubator (lecture)  Seattle, WA


Sample Talks (1)

Operations | Marketing | C-Suite

Will tailor presentation/working session to audience and objectives. Able to facilitate groups; forge consensus; integrate insights into evergreen deliverables.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training


0 to 2000 *Will consider certain engagements for no fee