Laurie Gelb

Principal Profit by Change

  • Greater Seattle Area WA

Act on evidence, profit by change

Contact

Social

Biography

Always seeking to bridge the science/practice/commercial divide, Laurie earned her MPH while a hospital marketing consultant and publishes across clinical and business journals. An early e-health pundit, she applies three decades of experience spanning the M.D. Anderson Cancer Center to Sanofi-Aventis and WellPoint, to the conclusion that "patient satisfaction" and "disease management" are outmoded constructs in the value/outcomes-driven era. A content developer as well as researcher and strategist, Laurie has pioneered alternatives to forced choice models (e.g. conjoint) in decision support, while counseling the judicious use of social, mobile and peer channels to create win/wins across the organization.

Industry Expertise

Pharmaceuticals
Non-Profit/Charitable
Health Care - Services

Areas of Expertise

Behavioral Change
Market Research
Population Health

Accomplishments

Bridge science/commerce gaps daily

2013-08-30

Leverage and integrate patient care operations, market research/stratification, competitive intelligence, longitudinal patient data, medical charts, qualitative methods, heuristic decision models, claims data, front line customer contact, field reports, HCP relationships, branding, content development, information architecture, entrepreneurship, new product commercialization.

Education

University of Texas

MPH

Health Services

1990

University of Houston

BA

Philosophy/Business Administration

1981

Affiliations

  • Profit by Change
  • Kick
  • Fledge
  • Puget Sound Research Forum

Event Appearances

Customer Value: What to Measure and How to Measure It

IQPC Using the Balanced Scorecard in Healthcare Organizations  Washington, DC

2000-03-15

How Physicians Use the Internet

ROI Health Day (Health Care Marketing & Communications Council)  New York, NY

2001-03-20

Expectations in Consumer-Defined Health: Where Do the Drugs Fit In?

Consumer-Defined Health Conference & Expo  Las Vegas, NV

2004-03-18

Show All +

Sample Talks

Operations | Marketing | C-Suite

Will tailor presentation/working session to audience and objectives. Able to facilitate groups; forge consensus; integrate insights into evergreen deliverables.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training

Fees

$0 to $2000*Will consider certain engagements for no fee
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