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Leif Nelson  - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Leif Nelson Leif Nelson

Ewald T. Grether Professor in Business Administration & Marketing | Barbara and Gerson Bakar Faculty Fellow | Distinguished Teaching Fellow | Haas School of Business, University of California, Berkeley


Areas of Expertise (5)

Consumer Well Being

Consumer Preferences and Choices

Human Judgment

Decision Making

Consumption Experience

Education (3)

Princeton University: PhD, Psychology

Princeton University: MA, Psychology

Stanford University: BA, Psychology

Honors & Awards (6)

Garwood Center Grant for Corporate Innovation


Cheit Outstanding Teaching Award

2013 – 2014

Journal of Consumer Research Best Paper Award


Cialdini Award

Best paper with field experimentation in social psychology 2011

MSI Young Scholars

Marketing Science Institute

Scholar at Center for Advanced Study in Behavorial Science

Summer Institute

Positions Held (1)

At Haas since 2009

2014 – present, Ewald T. Grether Professor of Business Administration and Marketing, Univeresity of California, Berkeley, Haas School of Business 2010 – 2014, Associate Professor of Marketing, University of California, Berkeley, Haas School of Business 2009 – 2010, Assistant Professor, University of California, Berkeley, Haas School of Business 2007 – 2009, Assistant Professor, University of California, San Diego, Rady School of Management 2003 – 2007, Assistant Professor of Marketing, New York University, Stern School of Business

Media Appearances (4)

This Cornell food researcher has had 13 papers retracted. How were they published in the first place?

Mother Jones  online


Leif Nelson, Ewald T. Grether Professor in Business Administration & Marketing, said peer reviewers are just beginning to catch on to known research problems. “Perhaps it is like recognizing a secret handshake,” he said. “Before you learned it, you never would have even noticed it, but after you learn it, you will never miss it.”

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2018 best 40 under 40 professors: Jeff Galak, Carnegie Mellon University (Tepper)

Poets & Quants  online


Jeff Galak said the professor he most admires is Leif Nelson, Ewald T. Grether Professor in Business Administration & Marketing. Nelson previously taught at New York University's Stern School of Business, where Galak earned his PhD.

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Daryl Bem Proved ESP Is Real

Slate  online


It seemed obvious, at first, that Jade Wu was getting punked. In the fall of 2009, the Cornell University undergraduate had come across a posting for a job in the lab of one of the world’s best-known social psychologists. A short while later, she found herself in a conference room, seated alongside several other undergraduate women. “Have you guys heard of extrasensory perception?” Daryl Bem asked the students. They shook their heads.

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Five Senior Bowl performances for Broncos fans to note

247 Sports  online


The Senior Bowl wrapped up Saturday and there were several performances that stood out. Hit the ?? to see which names Broncos fans should remember for when the 2018 NFL Draft rolls around.

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Selected Papers & Publications (5)

People Can Recognize, Learn, and Apply Defaults in Social Influence

Proceedings of the National Academy of Sciences

Minah H. Jung, Chengyao Sun, and Leif D. Nelson


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Psychology's Renaissance

Annual Review of Psychology

Leif D Nelson, Joseph Simmons, Uri Simonsohn


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The Category Size Bias: A Mere Misunderstanding

Judgment & Decision Making

Hannah Perfecto, Leif D Nelson, Don A Moore


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Registered Replication Report: Dijksterhuis and van Knippenberg (1998)

Perspectives on Psychological Science

O’Donnell, M., Nelson, L. D., Ackermann, E., Aczel, B., Akhtar, A., Aldrovandi, S., … & Balatekin, N


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Rejecting a Bad Option Feels Like Choosing a Good One

Journal of Personality and Social Psychology

Hannah Perfecto, Jeff Galak, Joseph P Simmons, Leif D Nelson


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Teaching (1)


Marketing Research