Leyda Hernandez
Director of Marketing | Priori Legal
New York City, NY, UNITED STATES
Director of Marketing | Growth Strategist | Board Member | Adjunct Faculty | Consultant
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Biography
Leyda Hernandez is the Director of Marketing at iSpot.tv, a real-time TV advertising analytics company that is bringing unprecedented tracking and performance measurement to paid television media. An experienced marketer and strategist, she has built, managed, and scaled effective marketing organizations in both the enterprise technology and e-commerce space.
Leyda sits on Marketing EDGE's Board of Trustees, an organization committed to developing the next generation of marketers. She is an adjunct faculty member at New York University (NYU) where she teaches graduate courses in digital analytics, a digital marketing instructor at General Assembly Seattle, and a former adjunct faculty member of the Fashion Institute of Technology (FIT).
She speaks and writes on the topics of strategic growth, operational scalability, and the sociological evolution of technology and people.
Industry Expertise (3)
Public Relations and Communications
Media - Online
Advertising/Marketing
Areas of Expertise (4)
Social Media
Integrated Marketing
Digital Marketing
E-Commerce
Education (4)
Broward College: Associate's Degree with High Honors, Arts 2006
Florida State University: Bachelor's Degree, Public Relations 2009
Florida State University: Bachelors Degree, Studio Art 2009
West Virginia University: Master of Science, Integrated Marketing Communications 2012
Affiliations (2)
- Startup Grind
- MarketingEDGE
Links (3)
Languages (2)
- English
- Spanish
Event Appearances (6)
E-commerce Marketing: Catering to B2C and B2B markets
Customer Engagement Technology World (CETW) conference Jacob Javits Center, New York City
2013-11-06
Finding a Market for your Business Idea
Summer Leadership Academy Speaker Series Baruch College, New York City
2013-07-23
Brand Loyalty...beyond Reason: An Examination of Emotional Competitive Advantage
Summer Leadership Academy Speaker Series Baruch College, New York City
2014-07-15
Using Analytics to Inform Your Customer Engagement Strategy
Customer Engagement World Jacob Javits Center, New York City
2014-11-08
Using Digital Analytics in Industry Verticals
Digital Analytics Conference New York University (NYU)
2015-02-07
Mix Up the Suit & Tie: The Value of Creatives in Corporations
FindSpark 'Find & Follow Your Passion' Conference New York University (NYU)
2015-04-25
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Fees
Courses (3)
Fashion Institute of Technology (FIT) SUNY | New York City
AC 111 - Advertising and Promotion - Initiate a thinking process for marketing communications that integrates communications into the operating functions of the marketing mix. - Develop models and processes for critical analysis of advertising and promotion in attaining marketing communications objectives. - Enhance their presentation skills through individual assignments to prepare and lead discussions on key topics in the course of study. - Explore new directions and industry practices in marketing and communications. - Access information and resources to initiate their process of career planning. Develop “personal positioning strategies” for jobs in fashion marketing, and/or integrated marketing communications. - Develop an understanding of the client-agency relationship. - Engage in strategic thinking and planning for Marketing Communications that relies on the concepts of target marketing segmentation and positioning.
New York University (NYU) | New York City
DMMK1 - Digital Analytics Effectively measuring digital marketing campaigns requires an excellent understanding of web analytics and e-mail profile data, allowing you to track and analyze the behavior of customers, browsers, and nonresponders. Explore topics such as recency, frequency, and monetary (RFM) analysis; site usage; domains and URLs; keywords; search engine placement; and analytics software. Also, learn how to extract conclusions from abandoned shopping carts and how data is passed between applications.
New York University (NYU) | New York City
DGTA1 - Measuring Marketing Campaigns Using Digital Analytics Identify the critical metrics needed to identify and maximize online and offline marketing campaigns. This course covers methods for tracking the impact of all sales channels and all elements of the marketing mix. It also introduces the fundamentals of working with dashboards and the three main digital analytics software packages: Omniture SiteCatalyst, Google Analytics, and IBM Coremetrics.
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