
Lin Humphrey
Texas Tech University
Social
Biography
His industry experience includes digital marketing and e-commerce roles at Carnival Cruise Lines and AmericanExpress.com. His digital agency experience includes work with clients as Omni Hotels, Norwegian Cruise Line, USAA, and Samsung Mobile USA.
Lin has published in the International Journal of Mobile Marketing and presented at the Warsaw Center Sports Mktg Conference (Portland - 2012), European Institute for Retail & Service Studies (Vienna - 2012), American Marketing Association Summer Educators Conference (Chicago - 2012), & Cruise Shipping Chief Marketing Officer Panel (Miami - 2012). He is presenting at BusinessNextLive Social in Las Vegas in January 2013.
Industry Expertise
Accomplishments
2011 Mobile Marketing Academic of the Year
2011-10-20
The Mobile Marketing Association Global Mobile Marketing Awards (aka SMARTIES™) is the only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry. 2011 award given for research in location-based mobile social media applications.
Education
Thunderbird - School of Global Management
MBA - International Management
International Management
Texas Tech University
Ph.D. (2014)
Marketing
Ph.D. with a focus on the connected consumer and the interaction of mobile technology, social media, and self-expression.
Affiliations
- Texas Tech University
- Thunderbird - School of Global Management
- American Marketing Association
- Academy of Marketing
Event Appearances
The Connected Consumer
Cruise Shipping Chief Marketing Officer Panel Miami Beach, Florida
2012-03-15
Sample Talks
Connected Consumer
The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression.
Style
Availability
- Keynote
- Moderator
- Panelist
- Corporate Training