Lin Humphrey
Texas Tech University
Lubbock, TX, UNITED STATES
Social Media Researcher, 2011 Mobile Marketing Academic of the Year
Biography
Lin Humphrey was named the Mobile Marketing Association's 2011 Global Mobile Marketing Academic of the Year . He is a third year Marketing Ph.D. student at Texas Tech University focusing on firm strategy related to social media & mobile marketing.
His industry experience includes digital marketing and e-commerce roles at Carnival Cruise Lines and AmericanExpress.com. His digital agency experience includes work with clients as Omni Hotels, Norwegian Cruise Line, USAA, and Samsung Mobile USA.
Lin has published in the International Journal of Mobile Marketing and presented at the Warsaw Center Sports Mktg Conference (Portland - 2012), European Institute for Retail & Service Studies (Vienna - 2012), American Marketing Association Summer Educators Conference (Chicago - 2012), & Cruise Shipping Chief Marketing Officer Panel (Miami - 2012). He is presenting at BusinessNextLive Social in Las Vegas in January 2013.
Industry Expertise (3)
Social Media
Internet
Travel and Tourism
Accomplishments (1)
2011 Mobile Marketing Academic of the Year (professional)
2011-10-20
The Mobile Marketing Association Global Mobile Marketing Awards (aka SMARTIES™) is the only global mobile marketing awards program recognizing and celebrating outstanding achievement within the industry. 2011 award given for research in location-based mobile social media applications.
Education (2)
Thunderbird - School of Global Management: MBA - International Management, International Management
Texas Tech University: Ph.D. (2014), Marketing
Ph.D. with a focus on the connected consumer and the interaction of mobile technology, social media, and self-expression.
Affiliations (4)
- Texas Tech University
- Thunderbird - School of Global Management
- American Marketing Association
- Academy of Marketing
Links (3)
Event Appearances (1)
The Connected Consumer
Cruise Shipping Chief Marketing Officer Panel Miami Beach, Florida
2012-03-15
Sample Talks (1)
Connected Consumer
The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression.
Style
Availability
- Keynote
- Moderator
- Panelist
- Corporate Training
Social