Lina Duque

Social Media Strategist | Lina Duque Consulting

Toronto, ON, CANADA

Social Media Advisor to CEOs & Academics| Speaker at universities & international forums | As seen in Harvard Business Review & Forbes

Media

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Biography

Lina Duque, MBA, is a social media strategist, university lecturer and international speaker and moderator. Her analysis has appeared in the Harvard Business Review, Forbes and the Globe and Mail. She is a sought-after advisor to C-suite executives, companies and universities on developing thought leadership through creating a strong and strategic digital presence. Lina is passionate about empowering women through helping them use social media effectively to raise their profile and advance their leadership and careers. She was recently featured in Metro Toronto newspaper for her work in that area. Lina is a frequent speaker on social media, personal branding and women’s empowerment. Her speaking portfolio includes Harvard University, McGill University, University of Toronto, Lean In Canada, Ellevate Network (New York) and the World Communication Forum Davos (Geneva and Istanbul). Lina has an Executive MBA from the Ivey Business School, Western University.

Industry Expertise (2)

Social Media

Professional Training and Coaching

Areas of Expertise (13)

Social Media

Social Media & Branding

Personal Branding

Personal Brand & Professional Presence

Personal Branding for Career Success

Personal Branding Leadership

Social Media eMail and Content Marketing

Women's Development

Women & Leadership

Career Advancement

Career & Personal Succees

Career & Life Intelligence for Women

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Education (1)

Ivey Business School, Western University: Executive MBA 2012

Affiliations (2)

Mentor, The DMZ, ranked top university-based business incubator in North America.
Instructor "Digital Media Strategy for Leaders" at the University of Toronto, School of Continuing Studies.

Links (2)

Languages (2)

English
Arabic

Media Appearances (4)

These women are ready, willing and waiting for a seat at the board table

Metro Toronto print

2016-12-05

While Duque, a social media strategist hoping to land a corporate board spot, has noticed sometimes it takes someone championing a woman for her to get on a board, she’s slowly been seeing more women land leadership roles and board spots in part because of Facebook and Twitter. Duque says at least one woman she’s worked with credits social media for helping her become a hospital CEO and land several board appointments. “It can be the equalizer. It helps women raise their profile and get the attention of senior executives and other board members,” she said.

How Academics and Researchers Can Get More out of Social Media

Harvard Business Review online

2016-06-06

In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.

Why Women Executives Need to Get Social

Forbes online

2015-04-19

Social media has undeniably become a bona fide leadership tool. By expanding your toolkit to include social media, you are killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. Women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders, according to a survey conducted by NYC-based social media agency Brandfog. Hence, engaging in social media is essentially an investment in your brand. The business case for social media has not been more compelling than today. Below are five key reasons women executives need to embrace social media.

Why personal branding is a win-win for you and your company

Globe and Mail online

2016-11-06

A simple search on Google can produce abundant information about you, including where you work, talks you’ve given, articles you’ve written or had written about you, initiatives you’re involved in and pictures from events you’ve attended. Anyone looking to learn about you could put those search results together and infer your area expertise and personality, which may or may not be true. Creating a well-thought-out personal brand affords you more control over shaping that perception and raises your profile within your workplace and to your industry thought leaders. More importantly, by building a personal brand that encompasses your professional identity, you are by default enhancing your company brand.

Event Appearances (8)

Speaker

World Communication Forum Davos Geneva

2017-03-14

Speaker & Moderator

World Communication Forum Davos Istanbul

2016-11-04

Speaker

Building Online Presence to Enhance Your Career Harvard Law School

2016-03-25

Speaker

How Academics Can Use Social Media to Gain a Competitive Edge McGill University

2016-11-18

Keynote Speaker

Women in Leadership Association Gala Ryerson University

2016-03-30

Speaker

Leveraging Social Media for Career Success York University

2017-03-02

Speaker

Using Social Media Strategically to Enhance Your Career University of Toronto - Faculty of Law

2017-02-14

Corporate Trainer

How to use social media to gain a competitive advantage as a business leader Merck Group - Dubai

2016-08-15

Articles (3)

How Academics and Researchers Can Get More Out of Social Media

Harvard Business Review

2016-06-08

How one tweet can help launch your career

Huffington Post

2016-09-16

One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. Here's what happened.

6 Steps to Develop Your Personal Brand

Young Presidents' Organization

2016-09-01

In today’s social age, creating a personal brand, through strong and authentic online presence, is a prerequisite to leadership. The business case for a leader’s engagement in social media is clear. CEOs who are active on social media are perceived as better leaders who can build better connections with customers, employees and investors, according to a survey by New York City-based social media agency Brandfog.