Lina Duque
Social Media Strategist Lina Duque Consulting
- Toronto ON
Social Media Advisor to CEOs & Academics| Speaker at universities & international forums | As seen in Harvard Business Review & Forbes
Media
Social
Biography
Industry Expertise
Areas of Expertise
Education
Ivey Business School, Western University
Executive MBA
2012
Affiliations
- Mentor, The DMZ, ranked top university-based business incubator in North America.
- Instructor "Digital Media Strategy for Leaders" at the University of Toronto, School of Continuing Studies.
Links
Languages
- English
- Arabic
Media Appearances
These women are ready, willing and waiting for a seat at the board table
Metro Toronto print
2016-12-05
While Duque, a social media strategist hoping to land a corporate board spot, has noticed sometimes it takes someone championing a woman for her to get on a board, she’s slowly been seeing more women land leadership roles and board spots in part because of Facebook and Twitter.
Duque says at least one woman she’s worked with credits social media for helping her become a hospital CEO and land several board appointments.
“It can be the equalizer. It helps women raise their profile and get the attention of senior executives and other board members,” she said.
How Academics and Researchers Can Get More out of Social Media
Harvard Business Review online
2016-06-06
In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.
Why Women Executives Need to Get Social
Forbes online
2015-04-19
Social media has undeniably become a bona fide leadership tool. By expanding your toolkit to include social media, you are killing two birds with one stone: strengthening your reputation as a leader and enhancing your company’s brand. Women executives who are social media-savvy are perceived as more accessible, transparent and trustworthy business leaders, according to a survey conducted by NYC-based social media agency Brandfog. Hence, engaging in social media is essentially an investment in your brand.
The business case for social media has not been more compelling than today. Below are five key reasons women executives need to embrace social media.
Why personal branding is a win-win for you and your company
Globe and Mail online
2016-11-06
A simple search on Google can produce abundant information about you, including where you work, talks you’ve given, articles you’ve written or had written about you, initiatives you’re involved in and pictures from events you’ve attended. Anyone looking to learn about you could put those search results together and infer your area expertise and personality, which may or may not be true. Creating a well-thought-out personal brand affords you more control over shaping that perception and raises your profile within your workplace and to your industry thought leaders. More importantly, by building a personal brand that encompasses your professional identity, you are by default enhancing your company brand.
Event Appearances
Speaker
World Communication Forum Davos Geneva
2017-03-14
Speaker & Moderator
World Communication Forum Davos Istanbul
2016-11-04
Speaker
Building Online Presence to Enhance Your Career Harvard Law School
2016-03-25
Speaker
How Academics Can Use Social Media to Gain a Competitive Edge McGill University
2016-11-18
Keynote Speaker
Women in Leadership Association Gala Ryerson University
2016-03-30
Speaker
Leveraging Social Media for Career Success York University
2017-03-02
Speaker
Using Social Media Strategically to Enhance Your Career University of Toronto - Faculty of Law
2017-02-14
Corporate Trainer
How to use social media to gain a competitive advantage as a business leader Merck Group - Dubai
2016-08-15
Articles
How Academics and Researchers Can Get More Out of Social Media
Harvard Business Review2016-06-08
In today’s digital age, social media competence is a critical communication tool for academics. Whether you’re looking to engage students, increase awareness of your research, or garner media coverage for your department, engaging in social media will give you a competitive edge.
How one tweet can help launch your career
Huffington Post2016-09-16
One tweet that I wrote two years ago got me into the office of a C-suite executive and launched one of the most important relationships in my business today. Here's what happened.
6 Steps to Develop Your Personal Brand
Young Presidents' Organization2016-09-01
In today’s social age, creating a personal brand, through strong and authentic online presence, is a prerequisite to leadership.
The business case for a leader’s engagement in social media is clear. CEOs who are active on social media are perceived as better leaders who can build better connections with customers, employees and investors, according to a survey by New York City-based social media agency Brandfog.
