Biography
SaaS BUSINESS MODEL & MARKETING PIONEER
Since 2006 I've directly helped 300+ SaaS companies accelerate their growth by optimizing the Customer Lifecycle, from customer acquisition to retention. This is what I love...
Industry Expertise (2)
Internet
Advertising/Marketing
Areas of Expertise (3)
Marketing
Growth Hacking
SaaS
Affiliations (1)
- Sixteen Ventures
Links (2)
Sample Talks (1)
Defining your Ideal Customer
Learn A Simple Method For Defining and Identifying your Ideal Customers To rapidly grow your SaaS business, you need to aggressively and efficiently ramp customer acquisition, and that starts with Defining and Identifying your Ideal Customer. Defining “Ideal” in the first place …the most common definition …common modifications to that definition …the process for defining “Ideal” for your company Creating your Ideal Customer profile …when starting from scratch or bringing a new product to market …when you have a lot of customer data to sift through (Data Science!) …how you can work with multiple Ideal Customer profiles Understanding the real competition for your Ideal Customer’s mindshare …knowing what you’re displacing in your customer’s world …how to position your offering for your Ideal Customer …how to overcome a lack of features to dominate Identifying actual prospects that match your Ideal Customer profile …how to do this …where to find these prospects …what to do with that information once you have it Ideas for getting in front of those prospects that match your Ideal Customer profile …how to develop these ideas …leveraging Growth Hacking to accelerate this process …some examples of what’s working today
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
Social