Lisa Gerber
CEO | Big Leap Creative
Spokane, Washington Area, WA, UNITED STATES
Digital marketing strategist - Big Leap Creative
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Biography
Lisa Gerber has 15 years of PR experience in urban development, resort development, hospitality, B2B, food and beverage and the destination and outdoor industry. She founded Big Leap Creative in 2004 as a mountain lifestyle PR firm and took a brief hiatus in 2010 to 2012 to join the executive team at Arment Dietrich in Chicago.
She split her time between the Pacific Northwest and her office in Chicago as the chief content officer where she was responsible for digital and content strategy for the agency. She managed Spin Sucks, to become one of the most popular and award winning blogs in the industry and led strategy for clients in the B2B, technology, manufacturing, energy, and healthcare industries.
Industry Expertise (3)
Public Relations and Communications
Real Estate Dev/Ops
Media - Online
Areas of Expertise (3)
Content Marketing
Content Strategy
Digital Communications
Education (3)
Skidmore College: BA, french and business 1989
Cazenovia: 1985
Skidmore College: Bachelor of Arts, French and Business 1989
Links (2)
Testimonials (1)
Geoff Livingston, author and marketing strategist | Vocus Demand Success
Lisa spoke at Demand Success this past June, and did a lights out job discussing SEO and content. Her approach was very accessible, and attendees got a ton out of her speech. I highly recommend Lisa as a marketing speaker at your event.
Event Appearances (3)
The New Seo of Content
Vocus Demand Success Conference Washington DC
2013-06-21
How to Become a PR Technologist
PRSA Western Distict Scottsdale, AZ
2013-04-25
How To Become a PR Technologist
PRSA Counselors Academy Austin, TX
2013-06-03
Sample Talks (1)
How to Become a PR Technologist
It’s no secret our job as communications professionals has been completely revolutionized by changing technology in the past decade. Customers are using the web to find solutions to their problems, and marketers have to understand that web in order to connect with their prospects and buyers. Our jobs have shifted accordingly and we need to help our brands navigate the maze in order to achieve real real results.
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