Lisa Kember

Regional Development Director Constant Contact, Inc.

  • Toronto ON

Small Business Marketing Expert - Eastern Canada

Contact

Constant Contact, Inc.

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Biography

You thought you were busy? For Constant Contact's Southern Ontario Director, there is always time to support small business entrepreneurs.

Lisa is a veteran business development, marketing, and communications expert with a strong entrepreneurial background.

She represents Constant Contact in Southern Ontario and works to help small businesses build deeper and more profitable customer relationships by using the company's suite of online marketing tools.

Prior to joining Constant Contact, Lisa founded and managed her own marketing and communications agency where she developed strategic marketing programs for her clients. Prior to that, she held marketing management positions for a variety of organizations and has been honored with awards for entrepreneurship and business excellence by several organizations.

She holds a BA in Honours English from University of Waterloo, a marketing certificate from Ryerson University, and a Resource Development Management diploma from Sheridan College. Lisa is also a member of the boards of directors of several business and community groups.

Industry Expertise

Non-Profit/Charitable
Direct Marketing
Writing and Editing
Advertising/Marketing
Events Services
Business Services
Information Technology and Services
Social Media
Public Relations and Communications

Areas of Expertise

Email Marketing
Public Relations
Online Advertising
Digital Marketing
Engagement Marketing
Business Coaching
Social Media Marketing

Accomplishments

Director – RIC Centre

The Research, Innovation, Commercialization (RIC) Centre was launched in 2008 as a not-for-profit organization supporting the development of innovation and entrepreneurship in Mississauga, Brampton and Caledon. RIC Centre provides commercialization support to help new entrepreneurs and seasoned business people take technical innovations to market. RIC Centre offers a comprehensive range of supporting activities for entrepreneurs including practical training and networking events.

Marketing Consultant – Hyperactive Communications Inc.

Hyperactive is a B2B Marketing & Communications agency that develops results-oriented marketing programs to help companies increase sales and retain clients. Our marketing company only works with companies that market their products and services to other businesses – otherwise known as business-to-business or B2B marketing. We understand the need for B2B marketing to focus on leads – lead prospecting, lead development and lead nurturing. We make that our priority.

Board of Directors – Mississauga Board of Trade

The Mississauga Board of Trade (MBOT) proudly serves as a chamber of commerce for the sixth largest city in Canada, and represents approximately 1,500 businesses in Mississauga. MBOT is well positioned to address the needs of business by using its considerable influence at all levels of government, allowing for the opportunity to be part of a strong and unified voice in advocating and taking the lead in effecting change and growth in local, provincial, national and global markets.

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Education

Ryerson University

Marketing Communications

1995

Sheridan College

Certificate, Resource Development Management

1998

University of Waterloo

Bachelor of Arts

English, Rhetoric and Professional Writing

1993

Event Appearances

Email Goes Social: Extending Your Reach With Email Marketing

Women in Leadership and Business Conference  Niagara-on-the-Lake, Ontario

2012-04-15

Social Media Marketing Made Simple

Constant Contact Speaker Series  Ottawa, Ontario

2012-02-21

Winning With Email And Social Media Marketing

Canadian Franchise Association National Convention  Niagara Falls, Ontario

2012-04-02

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Sample Talks

Making Social Marketing Work

Social media marketing isn’t difficult. But converting social connections into face-to-face appointments or creating conversations that lead to sales opportunities can be challenging. We will explore how to leverage the power of Social Media Marketing to dramatically grow your business, and how to build a vibrant community of customers and prospects that can impact your bottom line. We will also share real-life strategies and provide you with steps to enhance your online activity.

Social Media Marketing Made Simple

You know you should be looking at Twitter, Facebook and LinkedIn as marketing tools for your business. And you’ve heard that online video is a powerful marketing tool. You might have heard that blogging or tweeting can propel your business to new heights. But maybe you need a kickstart. Or maybe you need help to improve what you are already doing to market your organization on social media. Learn how to leverage social media tools to increase visibility and reach new customers.

Event Marketing 2.0

Events are an integral part of how organizations market their small business or non-profit ventures. From sales meetings to fundraisers to performing arts and seminars, events help you attract new customers & members. Moreover, events deepen existing relationships, generating more revenue and long-term participation. This seminar will show you how online event marketing tools offer everything you need to set up online registration and promote your events – easily, affordably and professionally.

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Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training