Lori is an integrated marketer with solid expertise and experience in CRM and brand building. She is a proven leader in developing strategic marketing plans that lead to relevant communications that delivered solid business results. She is known for her ability to mentor and lead teams and build lasting relationships. Lori oversees marketing for CAA's membership, automotive and government and community relations divisions.
Industry Expertise (1)
Areas of Expertise (5)
Ryerson University: Bachelor of Business Management, Marketing
Media Appearances (1)
CAA South Central Ontario Hits the Road with New Direct Response Campaign
Northern Lights Direct online
"'We are very excited to launch our new DRTV commercial with Northern Lights Direct,' said Lori Steiner, Director of Membership Marketing. 'We’re confident that together, we have built a solid direct response campaign that effectively integrates TV with digital to acquire new membership sales across South Central Ontario...'"