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Lori Steiner - CAA Club Group. Thornhill, ON, CA

Lori Steiner Lori Steiner

Director, Marketing, Membership, Automotive & GCR | CAA Club Group

Thornhill, ON, CANADA

Lori is the Director of Marketing for CAA of South Central Ontario.

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Biography

Lori is an integrated marketer with solid expertise and experience in CRM and brand building. She is a proven leader in developing strategic marketing plans that lead to relevant communications that delivered solid business results. She is known for her ability to mentor and lead teams and build lasting relationships. Lori oversees marketing for CAA's membership, automotive and government and community relations divisions.

Industry Expertise (1)

Advertising/Marketing

Areas of Expertise (5)

Strategic Leadership

Direct Marketing

Loyalty Marketing

Brand Advertising

Team Building

Education (1)

Ryerson University: Bachelor of Business Management, Marketing

Media Appearances (1)

CAA South Central Ontario Hits the Road with New Direct Response Campaign

Northern Lights Direct  online

2016-11-02

"'We are very excited to launch our new DRTV commercial with Northern Lights Direct,' said Lori Steiner, Director of Membership Marketing. 'We’re confident that together, we have built a solid direct response campaign that effectively integrates TV with digital to acquire new membership sales across South Central Ontario...'"

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