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Lorraine Lafrenière - Coaching Association of Canada. Ottawa, ON, CA

Lorraine Lafrenière

Chief Executive Officer | Coaching Association of Canada

Ottawa, ON, CANADA

Lorraine is a strategic thinker with excellent people skills and an enthusiastic approach to challenges.





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Lorraine Lafreniere




As CEO of the Coaching Association of Canada, Lorraine Lafrenière was twice named to the Canadian Association for Advancement of Women and Sport Top 20 most influential women in 2014 and 2015. Her career spans more than 25 years across many sectors within the Canadian Sport system including roles with the Canadian Olympic Committee, National Sport Organizations, the Canadian Broadcasting Corporation, as well as Petro-Canada, one of Canada's leading Olympic and Paralympic Games sponsors.

Prior joining the Coaching Association of Canada in November of 2013, Lorraine held Chief Executive Officer positions with CanoeKayak Canada from 2009-2013, one of two sports in Canada to produce three Olympic medals in London 2012, and with Cycling Canada from 2006-2008 where she contributed to re-establishing the organization's financial stability and its high performance and development structure in order to improve Canada's performances on the international stage.

Along with her passion for sport, Lorraine’s commitment to volunteerism has been consistently demonstrated throughout her career. She has had the honour to serve on the boards and committees of many organizations including the Ottawa Sports Hall of Fame, Canadian Cancer Society (Ottawa-Carleton), Run for the Cure, Big Sisters of Ottawa, and Ottawa-Carleton Epilepsy. She was also the co-chair of the 2004 Ontario Summer Games held in Ottawa.

Lorraine is also a cancer survivor.

Industry Expertise (5)

Health and Wellness

Leisure / Recreation

Program Development

Professional Training and Coaching


Areas of Expertise (8)

Sports Management


Event Planning

Marketing & Branding

Strategic Planning

Sports Marketing


Cancer survival

Accomplishments (1)

CAAWS Most Influential Women List (professional)


Annual recognition of Top 20 Most Influential Women which celebrates game-changers in sport and physical activity in Canada and on the international stage

Affiliations (2)

  • Epilepsy Ottawa
  • Canadian Cycling Association

Languages (2)

  • English
  • Français

Media Appearances (4)

Coaches confident that more gender barriers will fall in the future

The Globe and Mail  print


As gender barriers are starting to fall in the pro coaching ranks, some in the Canadian sport community say there is a bigger issue at play — getting women to consider coaching at all. “The go-to answer is the environment is not welcoming and it’s pretty lonely,” said Coaching Association of Canada chief executive officer Lorraine Lafreniere. “I think until we tackle getting an equitable amount of women’s coaches coaching women’s teams, that’s the starting point as far as I’m concerned ... to me that’s the biggest challenge,” she added.

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Canadian Olympic Committee parts ways with chief sports officer

The Globe and Mail  


“They understand everyone is watching closely and having discussions about [the organization],” said Lorraine Lafrenière, a former COC official who now is the Coaching Association of Canada’s chief executive. “The COC wields so much power. … I think now all the Canadian sports system is asking is for [it] to acknowledge that power and to act accordingly.”...

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CIS need 'Rooney Rule' to boost women coaches, advocates say

TSN  online


Two prominent coaching associations are asking Canadian universities to introduce a bylaw to ensure women are interviewed for head coaching positions, a concept styled after the National Football League’s so-called “Rooney Rule.” TSN has learned the Coaching Association of Canada and the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) on Thursday wrote to Canadian Interuniversity Sport, or CIS, the governing body for athletic departments at 56 Canadian universities, to ask that the CIS board to consider methods to increase the number of female coaches.

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Coaching Association of Canada welcomes back Lorraine Lafrenière as new Chief Executive Officer

Coaching Association of Canada  


Ottawa, ON (October 18, 2013) -- The Coaching Association of Canada (CAC) is pleased to announce that Lorraine Lafrenière, former Chief Operating Officer/Vice-president Operations & Marketing for the organization from 2002 to 2006, and the current Director General for CanoeKayak Canada, will be returning to the CAC as our new Chief Executive Officer, effective December 9, 2013. “We are very happy to welcome Lorraine back to the CAC,” said Gabor Csepregi, Chair of the Board of Directors. “She brings a wealth of experience from her various roles within the Canadian sport system over the last 25 years that will enable us to create a genuine culture of innovation, excellence, and high performance in coach development and education.”

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