Dr. Lorynn Divita is an Associate Professor of Apparel Merchandising in the Department of Family and Consumer Sciences at Baylor University, where she has taught since 2002.
Dr. Divita has taught courses on principles of art and design, merchandise planning and control, retailing trends and issues, fashion forecasting and apparel quality analysis. Her academic research focuses on fashion forecasting and the influence of contemporary culture on trend contagion.
She has presented her research at the annual conferences of the International Textile and Apparel Association, the International Foundation of Fashion Technology Institutes and the Popular Culture Association and for private clients.
Her publications have appeared in academic journals including the Journal of the Textile Institute, Journal of Fashion Marketing and Management, and Clothing Cultures published in England; Clothing and Textiles Research Journal and Journal of Textile and Apparel Technology and Management, published in the US and International Journal of Costume and Fashion, published in Korea.
Dr. Divita is the U.S. editor of the Bloomsbury Fashion Business Case Studies series and the author of the textbook, Fashion Forecasting (Bloomsbury).
Industry Expertise (5)
Areas of Expertise (5)
University of North Carolina at Greensboro: Ph.D., Textile Products Marketing
University of Missouri: M.S., Apparel Manufacturing Management
California State University, Chico: B.A. degrees, Fashion Merchandising and French
Media Appearances (3)
Why Some Mannequins Are Turning Blue, Taking a Dive and Putting on Weight
Women have long griped about pencil-thin mannequins in clothing displays, saying they bear little resemblance to real women’s bodies and make shopping frustrating and depressing.
But the criticism is beginning to make inroads, and some members of the apparel industry are introducing changes to stop idealizing thin bodies and make mannequins more inclusive — among them creating mannequins with curvier shapes, modeling the figures after disabled people and, in a very different approach, fashioning forms that are totally unrealistic, says Baylor University researcher Lorynn Divita, Ph.D., co-author of the textbook “Fashion Forecasting” and associate professor of apparel merchandising in Baylor’s Robbins College of Health and Human Sciences.
We Might Be On the Verge of a Mannequin Revolution
It’s not exactly a secret that the advertising industry isn’t kind to women. Bad Photoshop blunders make it easier to take back — with humor — the unsettling messages sent to women about how they should look (“with chunks of their bodies missing!”). But what about the way women are depicted in stores? It’s a little less comical.
Fashion Forecasts for 2017: Less cowhide, more denim, eye-popping sleeves — and concern for the planet
After years of wanting the cheapest prices possible for clothes, consumers are starting to consider how their clothes are made and their impact on the environment, says fashion forecaster/author Lorynn Divita, Ph.D., of Baylor University.
Jeong-Ju Yoo , Lorynn Divita & Hye-Young Kim
The objective of this study is to identify the factors influencing bamboo textile and apparel purchase intentions. The theory of consumption value is used as a theoretical background to explain the mechanism of bamboo product purchase decisions in relation to consumer environmental awareness (i.e. perceived consumer effectiveness, environmental concern and clothing environmental attitudes). A total of 122 mostly female college students participated in this study via an online Qualtrics-created survey. A hierarchical regression analysis was used to test the hypotheses. The results revealed that promotion-effort products should clearly deliver economic, epistemic and emotional values, whereas social and functional values are not significant. In addition, environmental consumer awareness overall is a significant factor in determining bamboo textile and apparel purchase intentions. Further marketing implications are suggested.
Lorynn Divita, Nancy Cassill, David Ludwig
The purpose of this paper is to develop a demographic profile and to examine the types of value (social and economic) and fairness received from strategic partnerships between members of the US textile industry with their US suppliers and vendors.
Lorynn R. Divita, Nancy L. Cassill
A strategic partnership is an alliance between two or more firms in which resources, capabilities, and core competencies are combined to pursue mutual benefits (Hitt, Ireland, & Hoskisson, 1997). The purpose of this pilot study was to examine strategic partnerships within the domestic textile complex. Qualitative interviews were conducted spring 1999 with seven textile complex executives. A two-page interview instrument was developed for data collection, based on a theoretical framework that incorporated both Thibaut and Kelley’s (1959) social exchange theory and the Lorange and Roos (1992) Partners’ Supply Chain Model. Results showed that a) partnerships did exist in the domestic textile complex; b) costs were both financial (for partnership establishment) and relational (conflict of interest between partners); and c) benefits included sharing of private company information, sharing of financial risk, receiving exclusive access to select goods and services, and reduced time to market. Strategic partnerships will play a key role in the future by strengthening communication and business relationships in the domestic textile complex.