A member of the UMW faculty since 2004, Dr. Martinette teaches marketing courses at all levels, including principles as well as marketing strategy. Dr. Martinette’s goal in teaching marketing is to provide a practical understanding of the discipline while at the same time teaching the underlying theory in order to provide a strong foundation for the students. More recently, his research in the role of innovation in the history of commerce has led to a course which delves into that topic in depth.
Dr. Martinette has prepared, supervised and taught MBA special topics courses that included strategic planning for a fully functional small businesses and a research project on the history of marketing with a focus on sports. In each of these instances the students were provided the opportunity to use an academic experience in a practical way for advancing their goals and objectives in business and research settings.
In addition to more than 20 years experience in the classroom, Dr. Martinette enjoyed a full business career dating back to 1977, beginning with 3M (in the computer industry) to entrepreneurial efforts that culminated in the planned sale of two companies, served on the board of the Richmond Homebuilders Association, and independent consulting experience with a diverse array of clients, including Chesapeake Forest Products Company and Charles M. Schulz Creative Associates (Peanuts). Dr. Martinette currently serves as the academic adviser to The Simplexity Group (www.thesimplexitygroup.com), a newly formed consultancy company. Since 2009 he has produced five publications in peer-reviewed refereed journals, seven peer-reviewed conference proceedings and presentations, and active service to UMW and its constituents, and served two years as the College of Business Faculty Senate president.
Areas of Expertise (3)
Strategic Business Planning
The Silver Patrick Henry Medallion for Patriotic Achievement (personal)
From the Military Order of the World Wars
Outstanding Service Award (professional)
From Averett University
Associate Service Award (professional)
From the Home Building Association of Richmond
Graduate Faculty Award (professional)
In May 11, 2013, given by the University of Mary Washington, which recognizes an exceptional full-time faculty member who has demonstrated excellence in graduate teaching and professional leadership
J. Christopher Bill Outstanding Faculty Service Award (professional)
(August 23, 2014), awarded by University of Mary Washington for his contributions to the university as well as his involvement and leadership in the community.
Nova Southeastern University: DBA, Graduate Studies
Golden Gate University: MBA, Business
Old Dominion University: B.S., Undergraduate Studies
- Editorial board of the International Journal of Global Management Studies
- Member of the Alpha Kappa Psi professional business fraternity
- Member of the American Marketing Association
This study examines the influence of learning orientation on business performance (the achievement of sales and profit objectives) in the context of pure service. The conceptual framework used in this research has been drawn from marketing, finance, and organizational behavior theory. Specifically, relationships related to learning orientation, sources of competitive advantage, and business performance...
The proposed study examines the influence of learning orientation on business performance (the achievement of sales and profit objectives) in the context of organization size. The primary constructs of this study, learning orientation, competitive advantage and business performance all relate, in some way, to an organization's ability to be responsive to customers and competitors. Lawler (1997) reminds readers that an organization's ability to do such is tightly related to size. The conceptual framework used in this research has been drawn from marketing, finance, and organizational behavior theory. Specifically, relationships related to learning orientation, sources of competitive advantage, and business performance have been identified. This research develops the theories of learning orientation (the core theory of this paper), competitive ...
Martinette, Louis A., Obenchain-Leeson, Alice, Gomez, Gladys, Webb, Jessica (2014) 13(4), July/August.
Srivastava, M., Franklin, A., & Martinette, L. (2013) 8(2), 45-60.
Martinette, L. & Obenchain-Leeson, A. (2012) 5 (1), 43-58
St. Clair, J. & Martinette, L. (2012) Vol. 4 (2), 1-17.