Lucy Siegel 
President & CEO | Bridge Global Strategies
Greater New York City Area, NY, UNITED STATES
President & CEO, Bridge Global Strategies, PR firm in NYC
Biography
* My firm offers corporate and marketing communications services with a particular emphasis on helping foreign companies in the U.S. market and launching start-ups. Our experience, both business-to-business and business-to-consumer, spans industries ranging from healthcare to technology, travel/hospitality and financial services.
* I founded Bridge in 2004 after five years at Publicis, where I co-directed public relations at the New York headquarters of Publicis Dialog, managing the agency's public relations staff and overseeing work for PR clients. Bridge is the second public relations firm I founded. I ran the first one for seven years before selling it to a larger agency in the late 1990s.
* My staff and I understand international differences in business and communications and can help bridge the gap. I lived in Japan and worked there for a Japanese public relations firm earlier in my career and have a strong sense of cross-cultural communications difficulties that foreign companies experience in the U.S.
* We meet client needs with whatever communications disciplines are most effective to reach target audiences, forming teams of colleagues from affiliate agencies
* Our national and international network of top-notch communications colleagues in PR Boutiques International are ready to help with assignments
* I can speak on the topics of:
- How and why public relations works
- Understanding the media: the first step in obtaining media coverage
- How start-ups can develop visibility and reputations out of proportion to their size
- The challenges of cross-cultural communications
- How PR and social media fit into multi-channel marketing programs
Industry Expertise (3)
Public Relations and Communications
Writing and Editing
Publishing
Areas of Expertise (5)
Marketing Communications
Intercultural Communication
Strategic Communications
Public Relations
Start-Ups
Accomplishments (1)
Entrepreneur and builder of organizations (professional)
I seem to have a skill for founding and running organizations. Over the past 25 years, I have founded and headed two companies as well as two professional non-profit professional organizations.
Education (1)
Connecticut College: B.A., Government
Affiliations (4)
- PRSA Counselors Academy
- Marketing Executives Networking Group
- Hubspot Partner Agency
- Public Relations Boutiques International (founding president and an officer for the past 7 years)
Links (3)
Event Appearances (1)
"The New Normal: Public Relations in the Digital Age"
Marketing Executives Networking Organization New York City
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
Social