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Lucy Siegel Lucy Siegel

President & CEO | Bridge Global Strategies

Greater New York City Area, NY, UNITED STATES

President & CEO, Bridge Global Strategies, PR firm in NYC

Social

Biography

* My firm offers corporate and marketing communications services with a particular emphasis on helping foreign companies in the U.S. market and launching start-ups. Our experience, both business-to-business and business-to-consumer, spans industries ranging from healthcare to technology, travel/hospitality and financial services.

* I founded Bridge in 2004 after five years at Publicis, where I co-directed public relations at the New York headquarters of Publicis Dialog, managing the agency's public relations staff and overseeing work for PR clients. Bridge is the second public relations firm I founded. I ran the first one for seven years before selling it to a larger agency in the late 1990s.

* My staff and I understand international differences in business and communications and can help bridge the gap. I lived in Japan and worked there for a Japanese public relations firm earlier in my career and have a strong sense of cross-cultural communications difficulties that foreign companies experience in the U.S.

* We meet client needs with whatever communications disciplines are most effective to reach target audiences, forming teams of colleagues from affiliate agencies

* Our national and international network of top-notch communications colleagues in PR Boutiques International are ready to help with assignments

* I can speak on the topics of:
- How and why public relations works
- Understanding the media: the first step in obtaining media coverage
- How start-ups can develop visibility and reputations out of proportion to their size
- The challenges of cross-cultural communications
- How PR and social media fit into multi-channel marketing programs

Industry Expertise (3)

Public Relations and Communications

Writing and Editing

Publishing

Areas of Expertise (5)

Marketing Communications

Intercultural Communication

Strategic Communications

Public Relations

Start-Ups

Accomplishments (1)

Entrepreneur and builder of organizations (professional)

I seem to have a skill for founding and running organizations. Over the past 25 years, I have founded and headed two companies as well as two professional non-profit professional organizations.

Education (1)

Connecticut College: B.A., Government

Affiliations (4)

  • PRSA Counselors Academy
  • Marketing Executives Networking Group
  • Hubspot Partner Agency
  • Public Relations Boutiques International (founding president and an officer for the past 7 years)

Event Appearances (1)

"The New Normal: Public Relations in the Digital Age"

Marketing Executives Networking Organization   New York City

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC

Fees

0 to 2500 *Will consider certain engagements for no fee