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Lucy Siegel Lucy Siegel

President & CEO | Bridge Global Strategies

Greater New York City Area, NY, UNITED STATES

President & CEO, Bridge Global Strategies, PR firm in NYC



* My firm offers corporate and marketing communications services with a particular emphasis on helping foreign companies in the U.S. market and launching start-ups. Our experience, both business-to-business and business-to-consumer, spans industries ranging from healthcare to technology, travel/hospitality and financial services.

* I founded Bridge in 2004 after five years at Publicis, where I co-directed public relations at the New York headquarters of Publicis Dialog, managing the agency's public relations staff and overseeing work for PR clients. Bridge is the second public relations firm I founded. I ran the first one for seven years before selling it to a larger agency in the late 1990s.

* My staff and I understand international differences in business and communications and can help bridge the gap. I lived in Japan and worked there for a Japanese public relations firm earlier in my career and have a strong sense of cross-cultural communications difficulties that foreign companies experience in the U.S.

* We meet client needs with whatever communications disciplines are most effective to reach target audiences, forming teams of colleagues from affiliate agencies

* Our national and international network of top-notch communications colleagues in PR Boutiques International are ready to help with assignments

* I can speak on the topics of:
- How and why public relations works
- Understanding the media: the first step in obtaining media coverage
- How start-ups can develop visibility and reputations out of proportion to their size
- The challenges of cross-cultural communications
- How PR and social media fit into multi-channel marketing programs

Industry Expertise (3)

Writing and Editing


Public Relations and Communications

Areas of Expertise (5)

Marketing Communications

Intercultural Communication

Strategic Communications

Public Relations


Accomplishments (1)

Entrepreneur and builder of organizations (professional)

I seem to have a skill for founding and running organizations. Over the past 25 years, I have founded and headed two companies as well as two professional non-profit professional organizations.

Education (1)

Connecticut College: B.A., Government

Affiliations (4)

  • PRSA Counselors Academy
  • Marketing Executives Networking Group
  • Hubspot Partner Agency
  • Public Relations Boutiques International (founding president and an officer for the past 7 years)

Event Appearances (1)

"The New Normal: Public Relations in the Digital Age"

Marketing Executives Networking Organization   New York City



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC


0 to 2500 *Will consider certain engagements for no fee