A few decades ago, the American Dream meant a white picket fence, two-point-five kids, a yellow lab playing in the backyard, and a healthy retirement plan from a forty-plus-year job. Three crises and a pandemic have exposed the fallacy of a system that is no longer designed to support this dream. 
Everyone should own some type of business. There’s no better time than now to create the life you want, and this is the book that will get you there.

Buying the American Dream: A strategic playbook for acquiring small businesses.

Archway Publishing, from Simon & Schuster and operated by Author Solutions, provides writers with a self-publishing solution to meet their goals. We help bring books to market using an effective combination of self-publishing and traditional methods. With unique resources for books of fiction, nonfiction, children’s and business, we have a specialized approach to help authors reach their audience. Archway Publishing is dedicated to helping new and emerging talent become published authors. 

Archway Publishing

If you want to grow your business and grow it well, Luigi Rosabianca is the man with the plan. With a diverse educational background in architecture, law, and political science (they don’t call him “The Professor” for nothing), he is a strategist to his core. His experience allows him to accurately and precisely analyze your business’ strengths, identify areas of weakness, and customize actionable solutions.

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What is the American Dream? A white picket fence, 2.5 kids, a yellow lab playing in the backyard, and a healthy retirement plan from a job you dedicated the last 40+ years of your life to? 

While this might have been true ten or fifteen years ago, the economic landscape has shifted dramatically. Corporate America is no more. Job security is no more. In the last two decades, three financial crises and a pandemic have exposed the fallacy of a system that is no longer designed to support this dream. We are working more now than ever before (430% more since 1950, according to the U.S. BLS), and what do we have to show for it? Meager savings, long working hours, demeaning bosses, and a chain around our necks that gives the illusion of job security but is really just a noose that’s tightening year after year. 

Bleak, eh? This ain’t no Norman Rockwell painting. 

This is the new reality.

But this doesn’t have to be your story. You can decide on a different path. You can decide to do what so many others are unwilling or too afraid to do. 

And how can you do that? 

Through business ownership.

We believe that everyone should own some type of business. Whether it’s a part-time side hustle or a full-time income stream, the best thing you can do for yourself, your family, and your future is to stop depending on corporate America or a 401(k) to provide you with the financial security you need. 

But starting a business from scratch isn’t for everyone. We know a majority of startups fail within the first few years, and it’s a massive gamble with zero assurances that it won’t send you straight to the poor house. 

That’s why we wrote this playbook. You don’t need to be a Business Starter to be a Business Owner; it’s something you can acquire. You can, quite literally, buy the American Dream.

Visit our website for details and how you can join our launch team! https://www.theliquidlunchproject.com/americandream-1942

Luigi Rosabianca

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New York Institute of Technology

St John's University

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