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Luis Madureira - UBERBRANDS. Lisbon Area, Portugal, Lisbon, PT

Luis Madureira Luis Madureira

Partner | UBERBRANDS

Lisbon Area, Portugal, Lisbon, PORTUGAL

Strategy * Innovation * Growth - SMINT (TM) Social Market Intelligence Ambassador - Game-changer, proficient & resilient Fluxer

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Biography

Luis holds a unique set of skills, balancing empirical rigour with creative thinking derived from 17 years of proficient and resilient leadership in senior roles at both local and International levels (Angola | Portugal | Spain | United Kingdom).

Holds a top MSc in Business Economics, Marketing Specialisation from NOVA School of Business and Economics, and a CIP-II Advanced Competitive Intelligence Professional certificate (1 out of only 450 in the world | 1 out of 2 in Portugal) with vast functional expertise in Commercial (Marketing, Trade Marketing and Sales), Innovation, Strategy, Advisory and General Management developed in Top FMCG companies (Heineken, Drie Mollen / United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo), as well as, start-up companies (uberbrands, Inspirit Music and Approved).

A proactive hands-on business optimiser across all Trade verticals (Retail, Wholesale, Impulse & On-line) while a Visionary, creative Entrepreneur, while being a regular International Lecturer and Invited Teacher of Marketing, Strategy and Competitive Intelligence in several University Masters. Achiever of quality results within realistic time frames whilst ensuring the highest standards, he generates trust and positive feelings at both personal and professional level.

Motto: the "Journey" is the ultimate reward

STRATEGY & INTELLIGENCE:
Business, Competitive, Knowledge Sharing, Analytical

OPERATIONAL:
World Class Excellence Execution & Delivery; Account Management; International Business Development; Change Management

CONSUMER:
Positioning, Branding, Country Branding, Sensory Marketing, Strategic Marketing, Word of Mouth Marketing, Innovation, NPD

TRADE:
Route to Market, Market Strategy, Channel Strategy and Customer Strategy;

PEOPLE:
Mentoring and Coaching

EDUCATIONAL:
Teaching, Lecturing and Training

Industry Expertise (3)

Management Consulting Think Tanks Professional Training and Coaching

Areas of Expertise (3)

Competitive Strategy Smint Social Market Intelligence Innovation

Education (4)

Fuld-Gilad-Herring Academy of Competitive Intelligence: Certificate Competitive Intelligence Professional, Competitive Intelligence 2011

"Best Analytical" Award (Value Chain Analysis Module)

NOVA School of Business and Economics | Universidade Nova de Lisboa: Bachelor of Science (BSc), Economics 1993

NOVA School of Business and Economics:
Triple Accreditation
Ranks in Financial Times Top 50 Best Business Schools

CATÓLICA-LISBON School of Business & Economics | Universidade Católica Portuguesa: Executive Programmes, Information Technology, Digital Marketing & E-Commerce 2001

Grades (scale 0 - 20)
19 - Digital Marketing and Services Marketing
17 - Strategy and E-Commerce
17 - Internet Technology
16 - Internet Business Case Study
15 - Processes, Security & Quality Control - 15

NOVA School of Business and Economics | Universidade Nova de Lisboa: Master of Science (MSc), Management, Major in Marketing 1996

Key Disciplines from the Marketing Specialization:
17 - Organizational Behaviour
16 - Human Resources Management
14 - Strategy & Planning
13 - Marketing
13 - Finance
13 - Strategic Marketing
13 - Advertising
13 - Competitive Strategy
12 - Market Research
12 - Operational Marketing
12 - Accounting
12 - Quality Management

Affiliations (7)

  • Strategic and Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Competitive intelligence
  • APPM - Portuguese Marketing Professional Association
  • CPCI - Portuguese Competitive Intelligence Community
  • Marketing FutureCast Lab
  • CMO - Chief Marketing Officers
  • Market Intelligence Group (LinkedIn)
  • ICI - Institute for Competitive Intelligence

Event Appearances (7)

Workshop Advanced Intelligence Toolkit for Strategic Decision Making

Institute for Competitive Intelligence International Competitive Intelligence Conference  Bad Nauheim - Germany

2012-03-29

Consumption Development Innovation

APPM National Marketing Congress  Lisbon - CATOLIC LISBON School of Business & Economics

2012-04-04

How to set up a World Class CI Function + Panel CI Platform

South Korea’s First Market Intelligence Conference by 3mecca  South Korea

2012-11-02

Executive Address - SMINT - Social Market Intelligence - Future Ready CI

SCIP European Summit 2012  Dublin - Ireland

2012-11-08

Rapid Deployment of MI programs

GIA Conference: Key Success Factors for High Impact Market Intelligence  The Royal Horseguards London, United Kingdom

2012-06-12

Chairman - CI Toolkit - Practising innovative methods to effectively track competitor movements in order to better your CI process

The 15th Annual CI Pharma International Conference  Lisbon

2011-12-08

INNOVaction

INNOVaction Workshop  Lisbon

2013-05-06

Sample Talks (1)

2012_06_13 GIA London - Rapid Deployment of CI

How to set up and start delivering on Competitive Intelligence

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training

Fees

1000 to 5000 *Will consider certain engagements for no fee
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