Luis Madureira
Partner | UBERBRANDS
Lisbon Area, Portugal, Lisbon, PORTUGAL
Strategy * Innovation * Growth - SMINT (TM) Social Market Intelligence Ambassador - Game-changer, proficient & resilient Fluxer
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Biography
Luis holds a unique set of skills, balancing empirical rigour with creative thinking derived from 17 years of proficient and resilient leadership in senior roles at both local and International levels (Angola | Portugal | Spain | United Kingdom).
Holds a top MSc in Business Economics, Marketing Specialisation from NOVA School of Business and Economics, and a CIP-II Advanced Competitive Intelligence Professional certificate (1 out of only 450 in the world | 1 out of 2 in Portugal) with vast functional expertise in Commercial (Marketing, Trade Marketing and Sales), Innovation, Strategy, Advisory and General Management developed in Top FMCG companies (Heineken, Drie Mollen / United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo), as well as, start-up companies (uberbrands, Inspirit Music and Approved).
A proactive hands-on business optimiser across all Trade verticals (Retail, Wholesale, Impulse & On-line) while a Visionary, creative Entrepreneur, while being a regular International Lecturer and Invited Teacher of Marketing, Strategy and Competitive Intelligence in several University Masters. Achiever of quality results within realistic time frames whilst ensuring the highest standards, he generates trust and positive feelings at both personal and professional level.
Motto: the "Journey" is the ultimate reward
STRATEGY & INTELLIGENCE:
Business, Competitive, Knowledge Sharing, Analytical
OPERATIONAL:
World Class Excellence Execution & Delivery; Account Management; International Business Development; Change Management
CONSUMER:
Positioning, Branding, Country Branding, Sensory Marketing, Strategic Marketing, Word of Mouth Marketing, Innovation, NPD
TRADE:
Route to Market, Market Strategy, Channel Strategy and Customer Strategy;
PEOPLE:
Mentoring and Coaching
EDUCATIONAL:
Teaching, Lecturing and Training
Industry Expertise (3)
Think Tanks
Professional Training and Coaching
Management Consulting
Areas of Expertise (3)
Competitive Strategy
Smint Social Market Intelligence
Innovation
Education (4)
Fuld-Gilad-Herring Academy of Competitive Intelligence: Certificate Competitive Intelligence Professional, Competitive Intelligence 2011
"Best Analytical" Award (Value Chain Analysis Module)
NOVA School of Business and Economics | Universidade Nova de Lisboa: Bachelor of Science (BSc), Economics 1993
NOVA School of Business and Economics: Triple Accreditation Ranks in Financial Times Top 50 Best Business Schools
CATÓLICA-LISBON School of Business & Economics | Universidade Católica Portuguesa: Executive Programmes, Information Technology, Digital Marketing & E-Commerce 2001
Grades (scale 0 - 20) 19 - Digital Marketing and Services Marketing 17 - Strategy and E-Commerce 17 - Internet Technology 16 - Internet Business Case Study 15 - Processes, Security & Quality Control - 15
NOVA School of Business and Economics | Universidade Nova de Lisboa: Master of Science (MSc), Management, Major in Marketing 1996
Key Disciplines from the Marketing Specialization: 17 - Organizational Behaviour 16 - Human Resources Management 14 - Strategy & Planning 13 - Marketing 13 - Finance 13 - Strategic Marketing 13 - Advertising 13 - Competitive Strategy 12 - Market Research 12 - Operational Marketing 12 - Accounting 12 - Quality Management
Affiliations (7)
- Strategic and Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Competitive intelligence
- APPM - Portuguese Marketing Professional Association
- CPCI - Portuguese Competitive Intelligence Community
- Marketing FutureCast Lab
- CMO - Chief Marketing Officers
- Market Intelligence Group (LinkedIn)
- ICI - Institute for Competitive Intelligence
Links (4)
Event Appearances (7)
Workshop Advanced Intelligence Toolkit for Strategic Decision Making
Institute for Competitive Intelligence International Competitive Intelligence Conference Bad Nauheim - Germany
2012-03-29
Consumption Development Innovation
APPM National Marketing Congress Lisbon - CATOLIC LISBON School of Business & Economics
2012-04-04
How to set up a World Class CI Function + Panel CI Platform
South Korea’s First Market Intelligence Conference by 3mecca South Korea
2012-11-02
Executive Address - SMINT - Social Market Intelligence - Future Ready CI
SCIP European Summit 2012 Dublin - Ireland
2012-11-08
Rapid Deployment of MI programs
GIA Conference: Key Success Factors for High Impact Market Intelligence The Royal Horseguards London, United Kingdom
2012-06-12
Chairman - CI Toolkit - Practising innovative methods to effectively track competitor movements in order to better your CI process
The 15th Annual CI Pharma International Conference Lisbon
2011-12-08
INNOVaction
INNOVaction Workshop Lisbon
2013-05-06
Sample Talks (1)
2012_06_13 GIA London - Rapid Deployment of CI
How to set up and start delivering on Competitive Intelligence
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
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