Luis Madureira

Luis holds a unique set of skills, balancing empirical rigour with creative thinking derived from 17 years of proficient and resilient leadership in senior roles at both local and International levels (Angola | Portugal | Spain | United Kingdom).

Holds a top MSc in Business Economics, Marketing Specialisation from NOVA School of Business and Economics, and a CIP-II Advanced Competitive Intelligence Professional certificate (1 out of only 450 in the world | 1 out of 2 in Portugal) with vast functional expertise in Commercial (Marketing, Trade Marketing and Sales), Innovation, Strategy, Advisory and General Management developed in Top FMCG companies (Heineken, Drie Mollen / United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo), as well as, start-up companies (uberbrands, Inspirit Music and Approved).

A proactive hands-on business optimiser across all Trade verticals (Retail, Wholesale, Impulse & On-line) while a Visionary, creative Entrepreneur, while being a regular International Lecturer and Invited Teacher of Marketing, Strategy and Competitive Intelligence in several University Masters. Achiever of quality results within realistic time frames whilst ensuring the highest standards, he generates trust and positive feelings at both personal and professional level.

Motto: the "Journey" is the ultimate reward

STRATEGY & INTELLIGENCE:
Business, Competitive, Knowledge Sharing, Analytical

OPERATIONAL:
World Class Excellence Execution & Delivery; Account Management; International Business Development; Change Management

CONSUMER:
Positioning, Branding, Country Branding, Sensory Marketing, Strategic Marketing, Word of Mouth Marketing, Innovation, NPD

TRADE:
Route to Market, Market Strategy, Channel Strategy and Customer Strategy;

PEOPLE:
Mentoring and Coaching

EDUCATIONAL:
Teaching, Lecturing and Training