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Luis Madureira - UBERBRANDS. Lisbon Area, Portugal, Lisbon, PT

Luis Madureira


Lisbon Area, Portugal, Lisbon, PORTUGAL

Strategy * Innovation * Growth - SMINT (TM) Social Market Intelligence Ambassador - Game-changer, proficient & resilient Fluxer





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Luis holds a unique set of skills, balancing empirical rigour with creative thinking derived from 17 years of proficient and resilient leadership in senior roles at both local and International levels (Angola | Portugal | Spain | United Kingdom).

Holds a top MSc in Business Economics, Marketing Specialisation from NOVA School of Business and Economics, and a CIP-II Advanced Competitive Intelligence Professional certificate (1 out of only 450 in the world | 1 out of 2 in Portugal) with vast functional expertise in Commercial (Marketing, Trade Marketing and Sales), Innovation, Strategy, Advisory and General Management developed in Top FMCG companies (Heineken, Drie Mollen / United Coffee, Red Bull, PepsiCo, Coca-Cola and Diageo), as well as, start-up companies (uberbrands, Inspirit Music and Approved).

A proactive hands-on business optimiser across all Trade verticals (Retail, Wholesale, Impulse & On-line) while a Visionary, creative Entrepreneur, while being a regular International Lecturer and Invited Teacher of Marketing, Strategy and Competitive Intelligence in several University Masters. Achiever of quality results within realistic time frames whilst ensuring the highest standards, he generates trust and positive feelings at both personal and professional level.

Motto: the "Journey" is the ultimate reward

Business, Competitive, Knowledge Sharing, Analytical

World Class Excellence Execution & Delivery; Account Management; International Business Development; Change Management

Positioning, Branding, Country Branding, Sensory Marketing, Strategic Marketing, Word of Mouth Marketing, Innovation, NPD

Route to Market, Market Strategy, Channel Strategy and Customer Strategy;

Mentoring and Coaching

Teaching, Lecturing and Training

Industry Expertise (3)

Think Tanks

Professional Training and Coaching

Management Consulting

Areas of Expertise (3)


Competitive Strategy

Smint Social Market Intelligence

Education (4)

NOVA School of Business and Economics | Universidade Nova de Lisboa: Master of Science (MSc), Management, Major in Marketing 1996

Key Disciplines from the Marketing Specialization: 17 - Organizational Behaviour 16 - Human Resources Management 14 - Strategy & Planning 13 - Marketing 13 - Finance 13 - Strategic Marketing 13 - Advertising 13 - Competitive Strategy 12 - Market Research 12 - Operational Marketing 12 - Accounting 12 - Quality Management

Fuld-Gilad-Herring Academy of Competitive Intelligence: Certificate Competitive Intelligence Professional, Competitive Intelligence 2011

"Best Analytical" Award (Value Chain Analysis Module)

NOVA School of Business and Economics | Universidade Nova de Lisboa: Bachelor of Science (BSc), Economics 1993

NOVA School of Business and Economics: Triple Accreditation Ranks in Financial Times Top 50 Best Business Schools

CATÓLICA-LISBON School of Business & Economics | Universidade Católica Portuguesa: Executive Programmes, Information Technology, Digital Marketing & E-Commerce 2001

Grades (scale 0 - 20) 19 - Digital Marketing and Services Marketing 17 - Strategy and E-Commerce 17 - Internet Technology 16 - Internet Business Case Study 15 - Processes, Security & Quality Control - 15

Affiliations (7)

  • Strategic and Competitive Intelligence Professionals (SCIP) is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Competitive intelligence
  • APPM - Portuguese Marketing Professional Association
  • CPCI - Portuguese Competitive Intelligence Community
  • Marketing FutureCast Lab
  • CMO - Chief Marketing Officers
  • Market Intelligence Group (LinkedIn)
  • ICI - Institute for Competitive Intelligence

Event Appearances (7)

Workshop Advanced Intelligence Toolkit for Strategic Decision Making

Institute for Competitive Intelligence International Competitive Intelligence Conference  Bad Nauheim - Germany


Consumption Development Innovation

APPM National Marketing Congress  Lisbon - CATOLIC LISBON School of Business & Economics


How to set up a World Class CI Function + Panel CI Platform

South Korea’s First Market Intelligence Conference by 3mecca  South Korea


Executive Address - SMINT - Social Market Intelligence - Future Ready CI

SCIP European Summit 2012  Dublin - Ireland


Rapid Deployment of MI programs

GIA Conference: Key Success Factors for High Impact Market Intelligence  The Royal Horseguards London, United Kingdom


Chairman - CI Toolkit - Practising innovative methods to effectively track competitor movements in order to better your CI process

The 15th Annual CI Pharma International Conference  Lisbon



INNOVaction Workshop  Lisbon


Sample Talks (1)

2012_06_13 GIA London - Rapid Deployment of CI

How to set up and start delivering on Competitive Intelligence



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training


1000 to 5000 *Will consider certain engagements for no fee