Areas of Expertise (6)
Economics of Queues
Business Model Innovation
Luyi Yang is an assistant professor in the Operations and Information Technology Management Group at the University of California, Berkeley’s Haas School of Business. His research interests include service operations, digital marketplaces, sustainable operations, and operations-marketing interface.
Prior to joining Berkeley Haas, he was an assistant professor of operations management and business analytics at Johns Hopkins University’s Carey Business School. He received his PhD and MBA from the University of Chicago, Booth School of Business, and his BS in Industrial Engineering and BA in English, both from Tsinghua University.
The University of Chicago: PhD, Operations Management
The University of Chicago: MBA
Tsinghua University: BS, Industrial Engineering
Tsinghua University: BA, English
Honors & Awards (7)
INFORMS Service Science Best Paper Award Competition, Finalist
INFORMS Junior Faculty Interest Group Paper Competition, Honorable Mention
Management Science Distinguished Service Award
INFORMS Service Science Section Best Cluster Paper Award, Finalist
INFORMS IBM Service Science Section Best Student Paper Award, Third Place
CSAMSE/Columbia Business Initiative Best Paper Award, Third Place
INFORMS RAS Problem Solving Competition, First Place
Positions Held (1)
At Haas since 2020
2020-present, Assistant Professor, Haas School of Business 2017-2020, Assistant Professor, Johns Hopkins University, Carey Business School
Media Appearances (4)
How to use people in line as sales agents
Post Online Media online
"It's a clever, useful way for businesses to leverage customers' own dislike of delays in order to attract more customers," says Luyi Yang, an assistant professor in the Carey Business School and lead author of the study.
As VIP online waiting lists gain in popularity, study finds potential pitfalls
Johns Hopkins University online
"It's a clever, useful way for businesses to leverage customers' own dislike of delays in order to attract more customers," says Luyi Yang, an assistant professor in the Carey Business School and lead author of the study. "Those already on the waiting list become, in effect, sales agents for the company. It can save money for firms, compared to using monetary incentives to bring in customers, which is a more common kind of referral program."
Why attempts to cut medical wait times can backfire
Chicago Booth Review online
In British Columbia, for example, officials have made it easier for patients to see the wait times for specific surgeons, and have at times authorized private physicians to perform the most backlogged procedures, a step also taken in countries such as Trinidad and Tobago. But such tactics could potentially make wait times even longer, according to research by Chicago Booth PhD candidate Luyi Yang, Dartmouth College’s Laurens G. Debo, and Booth’s Varun Gupta.
What's Your Approach To Your Queuing Experience?
Queues and their management are a perennial problem for businesses. They're not much liked by customers either. However, aims and initiatives to try and make them better often fail and they can fail to engage customers or, at worst, cause outrage and an additional PR nightmare to contend with.
Selected Research Grants (2)
Research Fund Award
Black & Decker
Summer Research Grant
Selected Papers & Publications (5)
Cui, S., Wang, Z., & Yang, L.
Yang, L., Debo, L., & Gupta, V.
Yang, L., & Debo, L.
Yang, L., Debo, L., & Gupta, V.
Introduction to Business Analytics