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Areas of Expertise (6)

Service Operations

Economics of Queues

Business Model Innovation

Operations-marketing Interface

Digital Marketplace

Sustainable Operations

About

Luyi Yang is an assistant professor in the Operations and Information Technology Management Group at the University of California, Berkeley’s Haas School of Business. His research interests include service operations, digital marketplaces, sustainable operations, and operations-marketing interface.

Prior to joining Berkeley Haas, he was an assistant professor of operations management and business analytics at Johns Hopkins University’s Carey Business School. He received his PhD and MBA from the University of Chicago, Booth School of Business, and his BS in Industrial Engineering and BA in English, both from Tsinghua University.

Education (4)

The University of Chicago: PhD, Operations Management

The University of Chicago: MBA

Tsinghua University: BS, Industrial Engineering

Tsinghua University: BA, English

Honors & Awards (7)

INFORMS Service Science Best Paper Award Competition, Finalist

2019

INFORMS Junior Faculty Interest Group Paper Competition, Honorable Mention

2019

Management Science Distinguished Service Award

2019

INFORMS Service Science Section Best Cluster Paper Award, Finalist

2018

INFORMS IBM Service Science Section Best Student Paper Award, Third Place

2015

CSAMSE/Columbia Business Initiative Best Paper Award, Third Place

2015

INFORMS RAS Problem Solving Competition, First Place

2012

Positions Held (1)

At Haas since 2020

2020-present, Assistant Professor, Haas School of Business 2017-2020, Assistant Professor, Johns Hopkins University, Carey Business School

Media Appearances (4)

How to use people in line as sales agents

Post Online Media  online

2018-01-22

"It's a clever, useful way for businesses to leverage customers' own dislike of delays in order to attract more customers," says Luyi Yang, an assistant professor in the Carey Business School and lead author of the study.

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As VIP online waiting lists gain in popularity, study finds potential pitfalls

Johns Hopkins University  online

2018-01-10

"It's a clever, useful way for businesses to leverage customers' own dislike of delays in order to attract more customers," says Luyi Yang, an assistant professor in the Carey Business School and lead author of the study. "Those already on the waiting list become, in effect, sales agents for the company. It can save money for firms, compared to using monetary incentives to bring in customers, which is a more common kind of referral program."

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Why attempts to cut medical wait times can backfire

Chicago Booth Review  online

2016-03-03

In British Columbia, for example, officials have made it easier for patients to see the wait times for specific surgeons, and have at times authorized private physicians to perform the most backlogged procedures, a step also taken in countries such as Trinidad and Tobago. But such tactics could potentially make wait times even longer, according to research by Chicago Booth PhD candidate Luyi Yang, Dartmouth College’s Laurens G. Debo, and Booth’s Varun Gupta.

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What's Your Approach To Your Queuing Experience?

Forbes  online

2016-02-28

Queues and their management are a perennial problem for businesses. They're not much liked by customers either. However, aims and initiatives to try and make them better often fail and they can fail to engage customers or, at worst, cause outrage and an additional PR nightmare to contend with.

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Selected Research Grants (2)

Research Fund Award

Black & Decker 

2020

Summer Research Grant

NET Institute 

2019

Selected Papers & Publications (5)

Invite Your Friend and You’ll Move Up in Line: Optimal Design of Referral Priority Programs Manufacturing & Service Operations Management

Yang, L.

2020

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The Economics of Line-Sitting Management Science

Cui, S., Wang, Z., & Yang, L.

2019

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Search Among Queues Under Quality Differentiation Management Science

Yang, L., Debo, L., & Gupta, V.

2019

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Referral Priority Program: Leveraging Social Ties via Operational Incentives Management Science

Yang, L., & Debo, L.

2018

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Trading Time in a Congested Environment Management Science

Yang, L., Debo, L., & Gupta, V.

2016

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Teaching (1)

UGBA 104

Introduction to Business Analytics